Blanc Noir & Couture: Issue No.9

MARKETING
STRATEGIES
5That Evey Fashion Tech Company Should Use
by Nataliia Karpenko and Jessica Williams
You’ve got this amazing product that you’ve been working on for a while. It’s awesome and will be sure to
change lives, however, there is one problem. Not enough people know about it!
Marketing is one of the most common problems that many businesses have. This is especially true for fashion tech
companies. For most of them, it’s all a guessing game when it comes to successfully reaching their target market.
When you haven’t reached your target market, it feels like you don’t exist.
Trying random techniques here and there isn’t going to bring the exposure you need. The time has come to realize
that you have to use the right methods if you want to draw the right kind of exposure. It’s not complicated, it just
means picking the right outlets and using them well.
1MAKE VIDEOS
SOCIAL
Producing videos is probably the most
engaging marketing strategy for any fashion
technology company and the options are
pretty broad. You can shoot a basic video using
your computer camera and upload it to
video sites such as YouTube and/or Vimeo. If
you want to step up the quality, try using an
HD camera instead. Take things even further
and produce an animated video using free
programs like Moovly. Moovly allows you
to create basic animation videos that will
grab anyone’s attention. You can also upload
your animation to YouTube for free. If you
want more features, you have the choice of
upgrading to paid accounts.
2 MEDIA
As a 21st century person in fashion, you
absolutely must be using some form of social
media for marketing. If you aren’t, then
you are missing out big time! Social media
platforms such as Instagram allow you to
build a following almost instantly. You can
even keep an eye on your colleagues and
competitors.
Trying random techniques here
and there isn’t going to bring the
exposure you need.
10 | Fashion Xchange Magazine | Blanc Noir & Couture