SCHEDULE PLANNING GUIDE - Financial Services Institute

ED SESSIONS
Thomas Pappas is vice president and director of the FINRA Advertising Regulation
Department, which regulates the advertisements, sales literature, and correspondence
used by FINRA firms. His responsibilities include rule development,
management of the filing and surveillance programs, and related enforcement
activities. He served in the same role at NASD before its 2007 consolidation with
NYSE Member Regulation, which resulted in the formation of FINRA. He joined
NASD in 1984 and was previously with Davenport & Company LLC. He received a
bachelor’s degree from The University of Richmond and an M.B.A. from Virginia
Commonwealth University.
Jeff Williams is the vice president and chief compliance officer for Northwestern
Mutual Investment Services, LLC, which is a subsidiary of The Northwestern Mutual
Life Insurance Company, and a registered broker-dealer and investment advisor. In
his capacity as CCO, Jeff is responsible for the compliance program for the firm
and its 7,000+ representatives. Jeff joined The Northwestern Mutual Life Insurance
Company in 1991 as the corporate risk manager and subsequently became vice
president of compliance risk management. Jeff received a B.S. degree in business
administration from the University of Illinois (Champaign) in 1977.
Session Outline—Yes, You Do Need To Know About Social Media! Or,
What’s All This Tweeting Going On
I. Social Media as a Marketing Tool
a. What is social media
b. The current landscape: social media today (LinkedIn, Twitter, etc.)
c. Before you get started
d. Strategies for growing brand awareness and establishing and building
relationships
e. Challenges marketing departments face in these efforts
II. Rules and Regulations Applicable to Social Media
a. How do SEC and FINRA rules apply to social media
• Record keeping—retain, archive, and retrieve
• Internal approval by registered principal
• FINRA filing requirements
• Issues relating to content
• Supervision and procedures
b. Update on recent guidance issued by FINRA
III. A CCO’s Perspective
a. Requests to use social media
• Internal (marketing, communications, recruiting)
• External (brokers, customers)
24 2010 FSI Broker- Dealer Conference