SCHEDULE PLANNING GUIDE - Financial Services Institute

ED SESSIONS
Craig Gurien is director of product management for Insurance & Retirement
Services (I&RS) at The Depository Trust & Clearing Corporation (DTCC). Some of
Craig’s responsibilities include managing and implementing enhancements to the
DTCC insurance suite of products, facilitating industry working groups, and
leading new product initiatives. His most recent launches at DTCC include Web
service products, fund transfers, and insurance attachments. Craig was also
responsible for launching ACATS/IPS, which integrated insurance assets into
DTCC’s Automated Customer Account Transfer Service (ACATS).
craig joined the DTCC in 1999. He has a degree in business administration from
the State University of New York at Albany and an M.B.A. degree from Baruch
College in New York City.
Alex Sauickie has management responsibility for Albridge’s operations, data
quality, and award-winning client services teams. His career includes positions
as director of client services at both The Island ECN, serving as principal for their
trade desk, and Paytrust, ensuring 24x7 service for co-branded Web-based
products to clients of American Express, Citibank, and others. As vice president
of contact center technology at Merrill Lynch, Alex led the content quality team
for ML Direct and was part of the original management team responsible for the
Merrill Lynch Financial Advisory Center. Alex holds FINRA Series 7, 24, 65, 63,
and 55 licenses and has been recognized for leadership in the industry by the
International Quality & Productivity Center (IQPC) and ContactCenterWorld.
alex serves on the non-profit boards of trustees for The Kimball Medical Center
Foundation and Chloe’s Causes. He received a Bachelor of Science in marketing
from Trenton State College.
Session Outline—How Good Is That Customer Database
I. Industry Challenges that Influence Today’s Data Quality
a. Corporate actions
b. Classifications
c. Standardization
II. Benchmarking Your Data and Working to Improve It
III. Review and Controls around the Data You Present to Your Customers
IV. Standardization and How the Industry Can Be Influenced
a. Standard layouts
b. Product ID standards
c. Complete data elements
40 2010 FSI Broker- Dealer Conference