SCHEDULE PLANNING GUIDE - Financial Services Institute

ED SESSIONS
Marketing Track
Lifeline: Helping Your Advisors Build a Business
Tuesday, January 26, 8:30am–9:45am (75 minutes)
A practice management offering can be the ultimate relationship builder for broker-dealers and
their advisors. Developing a program presents a number of challenges but potentially can enhance
recruiting results, drive financial advisor success, aid advisor retention, and even improve partner
firm relationships.
Our speakers, Dave Patchen, regional director, Raymond James Financial Services, and Mark
Schoenbeck, CFP ® , chief marketing officer and director of practice management, Genworth Financial
Wealth Management, will focus on this critical business-building technique and why and how to
provide the proper support for your advisors. Other discussion items will include content creation
and delivery, leveraging your partner relationships, and obtaining buy-in.
Speakers: David Patchen, Regional Director, Raymond James Financial Services
Mark Schoenbeck, CFP ® , Chief Marketing Officer & Director of Practice Management,
Genworth Financial Wealth Management
David (Dave) Patchen began as a wirehouse producer before moving on to
become an independent contractor branch owner and producer. Prior to coming
to RJFS, Dave was COO of a nationwide independent contractor broker-dealer
that cleared through Raymond James and was founder of Jefferson Capital
Management, a fee-only investment management RIA firm.
He earned his B.S. degree in marketing from Indiana University of Pennsylvania,
and an M.B.A. from the University of Florida. In 2005, he completed the
Registered Corporate Coach (RCC) Program and is now a member of the
Worldwide Association of Business Coaches (WABC). He currently coaches
40 RJFS offices, including Mark Smith in Denver, Colo. Dave has been Series
7 licensed since 1988. He holds FINRA Series 3, 7, 24, 63 and 65 licenses.
Mark Schoenbeck, CFP ® , is chief marketing officer and director of practice
management for Genworth Financial Wealth Management. He is responsible for
the development and execution of the firm’s marketing strategies, public relations,
corporate events, and practice management offerings. Mark started his career in
the financial services industry as a financial advisor before moving into leadership
roles within a large independent broker-dealer and money management firm.
He has been widely published in industry publications and is a frequent industry
speaker. Mark earned a bachelor’s degree from California Lutheran University and
holds FINRA licenses 7, 63, 65 and 24. Mark lives in California with his wife Victoria
and his two children, Finley and Daxs.
32 2010 FSI Broker- Dealer Conference