SCHEDULE PLANNING GUIDE - Financial Services Institute

ED SESSIONS
Operations Track
The Art of Efficiency
Tuesday, January 26, 8:30am–9:45am (75 minutes)
Stay competitive, stay in business. If only it were that simple. Efficiency is critical—and challenging.
Learn about how operationally efficient broker-dealers are able to support more investment
professionals, achieve higher levels of productivity, and generate more revenue per employee.
Given increasing competitive pressures, new regulatory requirements, and challenging market
conditions, broker-dealers must enhance their operational infrastructure and processes to achieve
long-term growth.
Moderator: Nate Collins, CFP ® , Managing Director of Operations, ProEquities, Inc.
Speakers: Bobbi Masiello, Senior Vice President, New Business Development, National Financial,
a Fidelity Investments company
Michael Nesspor, Managing Director, Pershing, a BNY Mellon company and iNautix, an
affiliate of Pershing
Nate Collins is managing director of operations at ProEquities, Inc., the securities
broker-dealer of Protective Life. Nate has daily responsibility for the firm’s operations,
equity trading, and product due diligence. Prior to joining ProEquities, Nate
served 12 years as the chief financial officer and operations manager of Regions
Investment Company, Inc., which at the time was the securities broker-dealer of
Regions Financial Corporation. A CERTIFIED FINANCIAL PLANNER (CFP ® )
certificant, Nate holds the FINRA Series 4, 7, 24, 27, and 63 licenses.
Nate holds a Bachelor of Science degree in accounting from the University
of Alabama.
Bobbi Masiello is senior vice president, new business development, for National
Financial (NF), a leading provider of Integrated Brokerage Solutions and a division
of Fidelity Investments, the largest mutual fund company in the United States, the
number one provider of workplace retirement savings plans, and a leading online
brokerage firm. Bobbi acquired her current title in March 2006 and is responsible
for overseeing new business development efforts and business management
initiatives across NF. Bobbi joined Fidelity in 1986 and, since that time has held
various senior leadership positions in the areas of relationship management and
operations, including serving as head of NF’s client integration, training, and
support services.
Bobbi attended Northeastern University in Boston and holds her series 7 and
24 licenses. She is active in numerous community and civic organizations in the
greater Boston area.
38 2010 FSI Broker- Dealer Conference