SCHEDULE PLANNING GUIDE - Financial Services Institute

ED SESSIONS
Ruth Papazian serves as executive vice president and chief marketing officer of
LPL Financial, providing strategic direction and oversight of the marketing, advertising,
and marketing communication activities for the firm’s Independent Advisor
Services and Institution Services businesses. In this role, Ruth is responsible for
firm-wide marketing efforts, as well as for the development of key programs,
campaigns, and events that support the growth and profitability of independent
advisor practices and the financial institution-based investment programs
supported by LPL Financial.
Prior to joining LPL Financial in 2007, Ruth was managing director and head of global
marketing for Morgan Stanley Investment Management and president and chief
marketing officer for Evergreen Investments. Ruth has over 25 years’ experience in
advertising and marketing in the financial services industry. She is a member of The
Investment Company Institute, the Forum for Investment Advice, and the Corporate
Executive Board/VIP Forum. Ruth earned a bachelor’s degree from Stonehill College.
Eric Schwartz is founder, chairman, and CEO of Cambridge Investment Research,
Inc. Since founding Cambridge’s predecessor broker-dealer, Eneric Financial
Services, Inc., in 1981, he has led Cambridge’s phenomenal growth, based in large
part on his fundamental commitment to providing the highest level of flexible,
open-architecture fee and commission platforms to independent financial planners
and investment advisors.
Eric is a member of the founding board of directors of the Financial Services
Institute (FSI) and immediate past chairman of that organization.
Innovation: Now a Necessity
Tuesday, January 26, 2:30pm-3:45pm (75 minutes)
This session is for CEOs only.
Surveying the forever-changed financial services landscape, CEOs of independent broker-dealers
acknowledge the status quo will no longer suffice. Shrinking margins, unpredictable regulatory
expansion, changing advisor preferences, and rapidly evolving technology require a renewed effort
to embrace change. This exclusive, CEO-only session will be led by Ram Charan, a highly sought
advisor to CEOs and senior executives in companies ranging from start-ups to members of the
Fortune 500, including GE, DuPont, EDS, and Colgate-Palmolive. He is the author of a number of
best-selling business books, including Execution, Know-How, and Every Business Is a Growth
Business. Ram will conduct an interactive session for CEOs on leading a transformation toward
efficiencies, how to get existing teams to think creatively, leveraging talent, and strategic coaching.
A don’t-miss session for broker-dealer CEOs.
Speaker: Ram Charan
16 2010 FSI Broker- Dealer Conference