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WACS700 music center<br />

Main <strong>article</strong> media centers Main <strong>article</strong> media centers<br />

“The harsh market reality is that in the world of the 21st century digital consumer, the content<br />

is king,” says Erik Kaashoek, responsible at <strong>Philips</strong> Consumer Electronics (CE) for<br />

migrating <strong>Philips</strong> <strong>Research</strong> projects into viable commercial products for CE. “Therefore any<br />

future consumer media center product – if it is to enjoy universal success – needs to put the<br />

needs of the consumer and their desire to intuitively access and organize this digital content<br />

fi rst, and allow the implementation to follow second. Mass-market consumers simply<br />

won’t buy into tomorrow’s media centers if they don’t continue to make their lives<br />

dramatically easier and can accommodate every form of digital media and content<br />

without introducing complexity.”<br />

Together we can achieve more<br />

“The problem is that the engineering and fi nancial resources required to sustain media center<br />

innovation at its current rate is growing exponentially,” notes Frank van Tuijl, R&D project<br />

leader for media centers with <strong>Philips</strong> <strong>Research</strong>.<br />

In fact, it is a massive challenge, even for companies the size of <strong>Philips</strong>, and not without a<br />

huge element of risk. Yet it doesn’t have to be this way. By working together, CE companies<br />

could distribute the technological development and fi nancial burden and achieve far more<br />

for the consumer.<br />

“Recent evolutions of many traditional PC and consumer electronics products are beginning<br />

to encroach on each other’s territories,” illustrates van Tuijl. “Both the games console and PC<br />

products offer video and music playback, and hard drive set-top boxes provide secure on-line<br />

MCP9350i media center<br />

shopping, pay-per-view video and TV programming. And there are even hard drive-based<br />

audiovisual products that include PC operating systems with digital hub-like multi-room<br />

interface capabilities.”<br />

“However, all these products have evolved along separate paths to deliver certain specifi c<br />

functionality supremely well, and have then been adapted – almost as an afterthought,” explains<br />

van Tuijl. “This inevitably compromises the product for attempting to do more than was<br />

originally intended by conventional re-use or re-cycling of established software and standards.”<br />

“That’s not to say there’s anything wrong with software re-cycling and sharing – it’s<br />

commercially vital and actually what the Open Media Center aims to conserve and promote.<br />

But it’s at the multiple – rather than single – PC/CE vendor scale that we’ll see the whole<br />

market migrating in a new direction and developing new software better suited to the universal<br />

media center ideal.”<br />

Indeed, that the current products have successfully evolved from previous products is<br />

testament to the pragmatism and design skill of the PC and CE manufacturers. But it also<br />

suggests that no one is willing to risk developing a bespoke universal media center solution<br />

alone – it’s just too expensive.<br />

“It would demand tens to hundreds of millions of Euros in R&D investment – particularly on<br />

the software side,” says van Tuijl. “And individual companies would have to master unfamiliar<br />

technology if they hoped to create a media center that was truly all things to all users.<br />

Even a company the size of <strong>Philips</strong> cannot be an expert in all the required disciplines.”<br />

Towards an Open Media Center approach<br />

Frank van Tuijl’s research team has already spent several years of exhaustive investigation<br />

within <strong>Philips</strong> <strong>Research</strong> into media centers. “We realize we will fi nd it very challenging to<br />

develop universal next-generation media centers on our own,” van Tuijl says. “Yet media<br />

centers are an enormous part of the future of consumer electronics that simply cannot be<br />

ignored. Industry collaboration is the only viable way forward to migrate existing product<br />

offerings into a harmonized, universal solution.”<br />

This is how the <strong>Philips</strong> ‘Open Media Center’ idea was born. “It’s a concept centered around a<br />

strategic, industry-wide collaboration involving an open source type of approach that we want<br />

to openly propose to the world’s consumer electronics companies,” explains Erik Kaashoek.<br />

“It’s a completely new paradigm. One built from the ground up to meet the needs of the end<br />

application and that – who knows – could one day be extended to encompass a thriving open<br />

source community as well?”<br />

But it’s early days yet for the Open Media Center. “It’s a vision with no predetermined<br />

architecture or technology road maps,” says Kaashoek, “but a vision that we believe is of<br />

paramount importance to the CE sector. It will encourage the strategic migration of the best<br />

features of each area of the industry into a new common, unifi ed framework for the future.”<br />

The operating system for an Open Media Center (OMC) product would also likely be based on<br />

a non-proprietary OS such as Linux, with the joint development middleware in the center, and<br />

major proprietary application plug-ins on top that could possibly be extended to include opensource<br />

products as well (perhaps like shareware and freeware software in the PC world sits<br />

The ‘mythical’<br />

set-top box<br />

At the recent Consumer Electronics<br />

Show (CES) in Las Vegas, <strong>Philips</strong><br />

demonstrated a tablet TV front-end<br />

wirelessly streaming SDTV<br />

(Standard-Defi nition TV) digital video<br />

from a so-called ‘MythTV‘ hub using the<br />

latest state-of-the-art, low-power <strong>Philips</strong><br />

Semiconductor technology. A second TV<br />

front-end has also been developed that<br />

receives HDTV (High-Defi nition TV)<br />

streams from the same hub over<br />

Ethernet and displays them on a HDTV.<br />

Nexperia is the <strong>Philips</strong> brand for a unique<br />

group of products that streamline<br />

development of next-generation,<br />

connected multimedia appliances.<br />

MythTV is a General Public License<br />

(GPL) based, but proprietary ’plug-in‘<br />

software product that allows developers<br />

to create an experimental ’home media<br />

convergence box‘ using open-source<br />

software and operating systems.<br />

“MythTV’s capabilities include pause,<br />

fast-forward and rewind of live TV;<br />

installation of multiple video capture<br />

cards to record more than one program<br />

at a time to different hard disks, and<br />

support of multiple front-end clients<br />

each with a common view of all<br />

available programs,” explains Eric<br />

Persoon of <strong>Philips</strong> Advanced<br />

Semiconductors Laboratories. “The<br />

software also includes other useful<br />

functionality such as a picture-viewing<br />

application, a DVD viewer and a music<br />

playing application that supports MP3.”<br />

The CES application was based on the<br />

Nexperia STB810 semiconductor system<br />

solution. This combines the <strong>Philips</strong><br />

PNX8550 home entertainment engine, a<br />

Linux operating system and all required<br />

AV codecs. The result is a unit that<br />

can provide video telephony, time-shift<br />

recording, DVD playback, personal video<br />

recording, network connectivity and<br />

Voice-over-IP.<br />

8 <strong>Philips</strong> <strong>Research</strong> Password 26 l February 2006 <strong>Philips</strong> <strong>Research</strong> Password 26 9<br />

l February 2006

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