Annual Report 2010-11 - Zero Waste SA - SA.Gov.au

Audits also indicate that involvement in WOW is having
long-term benefit in reducing the amount of waste sent
to landfill from schools.
9
In addition, educational materials developed by different
councils now have some commonality as the Recycle Right
brand has gained acceptance as the ‘go to’ resource for
household recycling education.
The Ehrenberg-Bass Institute of Marketing Science,
University of South Australia, evaluated the direct mail
phase of the campaign and concluded that “overall the
campaign can be said to have achieved good recall in the
council areas. There has also been an improvement in
objective knowledge about correct use of the three-bin
system. However, behavioural compliance in applying the
stickers to the bins and improvements in contamination
behaviours are modest.”
In 2011–12, the Recycle Right campaign will be expanded
with the inclusion of advertising and release of a teaching
resource for newly arrived members of the community
from non English speaking backgrounds.
Wipe Out Waste schools
program
Wipe Out Waste (WOW) is a state-wide educational program
delivered by KESAB environmental solutions. It aims to
encourage schools to reduce waste and increase learning
about waste and resource recovery. The program is open to
schools, pre-schools and kindergartens in all sectors.
Funded by Zero Waste SA, WOW continued in 2010–11
with a focus on regional and metropolitan areas. A total
of 175 schools participated in seven WOW workshops, four
conferences and one World Environment Day event.
Waste audits were also conducted in 29 schools. These
audits show that food and drink packaging still represent
the highest volume of waste brought to school by
students. The WOW program helped to encourage
sustainable family purchasing to influence long term
behaviours of waste generation.
Audits also indicate that involvement in WOW is having
long-term benefit in reducing the amount of waste sent
to landfill from schools. The 10 schools and preschools
now audited twice have shown reductions in waste sent to
landfill; eight of the 10 sites show reductions of 40–70%
of waste to landfill and two show reductions of 20–30%.
Website
The Zero Waste SA website (www.zerowaste.sa.gov.au)
had 57,806 visits in the 12 month reporting period for
2010–11, with an average of 158 visits per day and nearly
180,000 pages viewed by those visitors.
The website took six times the average number of
visits over the days of the free e-waste collections, run
across metropolitan Adelaide on 11 and 12 September
2010. The web address featured prominently in all
communications material and formed a key tool in the
communications strategy to promote the locations of
collection depots across Adelaide, and clarify what would
and would not be accepted.
The most popular pages on the site are: detailed
information on where people can take unwanted materials
for recycling (the Recycling Locations search tool); and
the Recycle Right search engine which gives residents
detailed information on which materials can be recycled
through the kerbside collection process. These two sections
account for more than 10% of all traffic on the Zero Waste
SA site. Development to improve and revise these two
sections continues: a merged version tool will provide map
integration highlighting the nearest recycling options for
residents wanting to recycle recyclable items that are not
accepted at kerbside collection (such as mobile phones,
printer cartridges and mattresses).