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Annual Report 2010-11 - Zero Waste SA - SA.Gov.au

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14<br />

Incentives<br />

Sustainable markets and innovation<br />

The <strong>Waste</strong> Strategy recognises the need to promote markets for recycled materials,<br />

improve the viability of the recycling sector and develop value-added recycled products.<br />

<strong>Zero</strong> <strong>Waste</strong> <strong>SA</strong>’s Sustainable Markets and Innovation Incentive program targets key waste<br />

streams and their associated recycling industries as identified by <strong>Zero</strong> <strong>Waste</strong> <strong>SA</strong>’s multicriteria<br />

analysis tool. The program provides financial incentives to assist with marketing<br />

to increase and support markets for recycled materials. Projects are coordinated through<br />

each material industry sector (for example, composting, aggregate and plastics).<br />

In <strong>2010</strong>–<strong>11</strong>, $75,000 was provided to South Australia’s composting industry market<br />

development initiative ‘Compost for Soils’ program.<br />

Compost for Soils ($75,000)<br />

Compost for Soils is a collaborative project between three South Australian compost<br />

industry members: The Jeffries Group, Peats Soil and Garden Supplies, and Van Shaik’s<br />

Biogro. This project is managed through <strong>Zero</strong> <strong>Waste</strong> <strong>SA</strong>’s service level agreement with the<br />

<strong>Waste</strong> Management Association of Australia.<br />

In <strong>2010</strong>–<strong>11</strong>, Compost for Soils was supported by <strong>Zero</strong> <strong>Waste</strong> <strong>SA</strong> to:<br />

> raise awareness of Compost for Soils by: undertaking 10 case studies that focus on<br />

economic benefits and positive experiences of using compost and mulch; publishing<br />

articles in targeted media; and expanding electronic communications to key market<br />

segments<br />

> participate in events and communication opportunities such as the International<br />

Symposium 20<strong>11</strong> Conference trade display, Promoting Farm Ready program, and<br />

various field days; and produce and maintain marketing literature stock<br />

> prepare a desktop industry report that summarises key agriculture sector profiles<br />

as a snapshot of land area under crop type and the number of potential compost<br />

customers<br />

> research new markets and technologies nationally and overseas to gain insight and<br />

suggest priority areas for South Australian producers.

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