Annual Report 2010-11 - Zero Waste SA - SA.Gov.au
Annual Report 2010-11 - Zero Waste SA - SA.Gov.au
Annual Report 2010-11 - Zero Waste SA - SA.Gov.au
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10<br />
The Facebook page gives updates on relevant community<br />
and agency events and ‘micro’ detail that does not have a<br />
place on the corporate website<br />
Intranet<br />
Further development of the intranet structure included<br />
a reassessment of staff needs. The intranet will provide a<br />
point of contact for colleagues in the Environment and<br />
Conservation portfolio as well offering <strong>Zero</strong> <strong>Waste</strong> <strong>SA</strong> staff<br />
and contractors a repository of essential OH&S and human<br />
resources documents, and tighter integration with publicly<br />
available documents on the agency’s external website.<br />
Social media<br />
Sponsorship grants<br />
<strong>Zero</strong> <strong>Waste</strong> <strong>SA</strong>’s sponsorship grants offer diverse<br />
opportunities for the agency to further its behavioural<br />
change and policy advocacy objectives. Sponsorship grants<br />
awarded in <strong>2010</strong>–<strong>11</strong> supported organisations to host high<br />
profile industry events including awards to recognise<br />
achievements in sustainability and waste management.<br />
Smaller not-for-profit organisations were able to increase<br />
community awareness about recycling and resource<br />
efficiency at a grass-roots level.<br />
Facebook<br />
The <strong>Zero</strong> <strong>Waste</strong> <strong>SA</strong> Facebook page (www.facebook.com/<br />
zerowastesa) was l<strong>au</strong>nched in November <strong>2010</strong> with a<br />
strategy of delivering real time answers to users on the<br />
practicalities of recycling. The page gives updates on<br />
relevant community and agency events (such as hazardous<br />
waste collections and council e-waste collections) and<br />
‘micro’ detail that does not have a place on the corporate<br />
website. Followers are alerted to media coverage and<br />
links to other relevant social media content including<br />
new videos on the agency YouTube Channel. In just seven<br />
months, the Facebook page has built a solid base of ‘fans’<br />
with our posts being viewed 30,353 times.<br />
YouTube<br />
<strong>Zero</strong> <strong>Waste</strong> <strong>SA</strong>’s YouTube Channel (www.youtube.com/<br />
zerowastesa) now houses all videos produced in house by<br />
<strong>Zero</strong> <strong>Waste</strong> <strong>SA</strong>, such as the Recycle Right videos, as well<br />
as external media appearances by staff, including Totally<br />
Wild, Building Ideas and The 7PM Project.<br />
Twitter<br />
The agency Twitter (www.twitter.com/zerowastesa) feed<br />
allows for micro updates (a maximum of 140 characters).<br />
Globally, the waste and recycling community is highly<br />
active on Twitter and the <strong>Zero</strong> <strong>Waste</strong> <strong>SA</strong> has established<br />
reciprocal relationships with <strong>Zero</strong> <strong>Waste</strong> Singapore and<br />
<strong>Zero</strong> <strong>Waste</strong> Scotland, exchanging content and furthering<br />
our international reputation for collaboration.
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