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Programme Standards - TV publication so far as is practicable. Programme Promotions 9. Programme promotions for "PG" or "M" programmes should not contain anything unsuitable for children when they appear in the family viewing hours and at other times when large numbers of children and young viewers might be expected to be watching television. DOMESTIC PAY TELEVISION PROGRAMME SERVICES Advisory Announcement 10. A programme or channel intended for viewing solely by adults should be clearly labelled as such. 11. Any programme containing material which is likely to disturb some audience should carry an advisory or cautionary announcement together with a descriptive statement of problematic content. The announcement and descriptive statement should be shown at the start of the programme. The wording of a descriptive statement should be clear, factual and contain the necessary information to alert viewers of material which may disturb or offend them. 12. The licensee should make reasonable efforts to carry the advisory or cautionary announcement in its on-air promotions and promotional programmes, and to include the information in its programme guide, whether in printed or in electronic form, and the programme schedule it sends out for publication. Promotional Material for Adult Programmes or Channels 13. Promotional material for a programme or a channel showing material of an adult nature should be scheduled so as to be consistent with the nature of surrounding programmes. Such promotional material should not be permitted on a channel targeting children and in or adjacent to a programme targeting children. Such promotional material included in or adjacent to a programme other than an adult programme should not include excerpts or other material that is not suitable for persons under 18 years of age. NON-DOMESTIC TELEVISION PROGRAMME SERVICES General 14. There is no additional provisions specific to this category of television programme services apart from the general principles in paragraphs 1 and 2. 29
Subscription Services in Hong Kong 15. The licensee must comply with paragraph 10 above. OTHER LICENSABLE TELEVISION PROGRAMME SERVICES Services Intended for Members of the General Public in HK 16. The licensee must comply with the rules set out in paragraphs 10 to 13 above. Services Intended for Hotel Guests and Other Special Interest Groups 17. The licensee should ensure that any programme which may contain material unsuitable for children is preceded by a notice in the following form, or a notice to the like effect: "WARNING : THIS PROGRAMME CONTAINS MATERIAL WHICH MAY BE UNSUITABLE FOR CHILDREN". 30
Page 2 and 3: THE UNIVERSITY OF HONG KONG LIBRARI
Page 4 and 5: - 8 A Note on the Consultation Exer
Page 6 and 7: Programme Standards - TV DRAFT GENE
Page 8 and 9: Programme Standards - TV Chapter 1
Page 10 and 11: Programme Standards - TV considerat
Page 16 and 17: Programme Standards - TV Religion 9
Page 18 and 19: Programme Standards - TV Sensitivit
Page 20 and 21: Programme Standards - TV DOMESTIC P
Page 22 and 23: Programme Standards - TV 6. Of the
Page 26 and 27: Programme Standards - TV safeguards
Page 28 and 29: Programme Standards - TV 8. Smoking
Page 32 and 33: Programme Standards - TV (i) Bad ta
Page 38 and 39: Programme Standards - TV news or in
Page 40 and 41: Programme Standards - TV should be
Page 44 and 45: Programme Standards - TV (iv) built
Page 46 and 47: Programme Standards - TV Programme
Page 48 and 49: Programme Standards - TV Annex DEFI
Page 50 and 51: Advertising Standards - TV DRAFT GE
Page 52 and 53: Advertising Standards - TV Chapter
Page 54 and 55: Advertising Standards - TV specific
Page 56 and 57: Advertising Standards - TV obtrude
Page 58 and 59: Advertising Standards - TV advertis
Page 64 and 65: Advertising Standards - TV 3. Where
Page 66 and 67: Advertising Standards - TV presence
Page 68 and 69: Advertising Standards - TV (e) inje
Page 70 and 71: Advertising Standards - TV (a) gene
Page 72 and 73: Advertising Standards - TV (Note: F
Page 74 and 75: Advertising Standards - TV 28. A le
Page 76 and 77: Advertising Standards - TV (b) in r
Page 80 and 81: Advertising Standards - TV the road
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Advertising Standards - TV (b) Anno
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Preamble 1. This Code of Practice i
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Religion 12. Attacks on any establi
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24. A programme host should encoura
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(b) a disclosure announcement that
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42. No undue prominence may be give
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52. Licensees shall observe all the
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Preamble 1. This Code of Practice i
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(b) (c) (d) advertising material sh
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(iii) (iv) (v) (vi) (vii) not featu
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(c) (d) (e) (f) (g) (h) (i) (j) (k)
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(i) (ii) unless the prior consent o
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a balanced diet in order to avoid d
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Appendix I SUPPLEMENTARY STANDARDS
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4. Mortgage, other lending faciliti
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(a) (b) (c) (d) (e) (f) (g) smoking
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13. No derogatory reference should
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(g) Advertisements for toys, games
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