2010 ASABE Annual International Meeting - American Society of ...

At CNH, we make the tools used to shape our world, from
machinery for building roads, bridges, schools and hospitals to
equipment for growing and harvesting food.
Formed in 1999 through the merger of New Holland NV and
Case Corporation, CNH unites two renowned international
companies with roots dating back to the 1800s.
Today, it is one of the world’s leading manufacturers of
agricultural tractors and combines and a leader in the markets for
hay and forage and
specialty harvesting
equipment. In the
construction industry,
it maintains a top
position in backhoe
loaders and a strong
position in skid steer
loaders in North
America and crawler
excavators in Western
Europe.
Worldwide CNH is
represented by two
global agricultural
brands, Case IH, New
Holland Agriculture
and Steyr in Europe,
and two global
construction brands,
Case Construction
Equipment, New
Holland Construction and Kobelco in North America. The
Company is supported globally by CNH Capital, one of the world’s
largest equipment finance operations and CNH Parts & Service,
the source for genuine CNH parts and components and full-service
maintenance programs.
CNH is perhaps the most geographically diversified
manufacturer and distributor of agricultural and construction
equipment in the industry. It is present on five continents and in
approximately 170 countries, with a network of more than
11,600 dealers and distributors, 38 manufacturing facilities and
28 Research & Development centers.
Product Development is of central importance to the group and,
with the support of the Fiat Group, CNH continues to push forward
to ensure that our engineering is at our industry’s cutting edge.
Among other innovations, the Group has developed digital
mock-up and virtual design tools which span all of CNH’s major
design centers, allowing interaction between colleagues in all
geographies; from the Virtual Center in Modena, Italy, to Chicago,
USA, Zedelgem, Belgium and New Holland, USA, and the
upcoming structure in Curitiba, Brazil … all in real time.
Developed in cooperation with CRF and Elasis – two Fiat
Group companies working in the area of research – the Virtual
Center is able to set
up all of the new
models and study
variations of them
without having to
physically create
different prototype
steps, thus
drastically reducing
development time
and costs. In fact,
the virtual room
enables us to see all
of the possible
configurations and
combinations of
variations in real
time on the screen,
as well as move
around the objects,
set the moving
parts in action to
analyze the settings or the project, and carry out final testing. This
kind of virtual approach allows us to draw on the entire group’s
engineering expertise in order to improve the products’ safety
standards, reliability, assemblage and functionality, ultimately
increasing their quality and thus our clients’ satisfaction.
Our CNH engineers are part of a truly integrated, highly
diversified workforce where input is seen and appreciated
throughout the group. This provides our employees great
opportunities to broaden their professional and personal
experiences.