Annual Report Samart i-Mobile 2010

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Samart I-Mobile Public Company Limited Nature of Business The business operations of the Company and subsidiaries are divided into three lines of business as follows: 1. Mobile Business Distribution of mobile phones bundled with content into a value added service called çi-linké, accessories and SIM cards through retail shops called i-mobile by SAMART, Franchises, Hypermarket and Specialty Store as well as wholesale channels. In December 2009, the Company launched 3G services as Mobile Virtual Network Operator (MVNO) on the behalf of Telephone Organization of Thailandûs 3G services under brand name çi-mobile 3GXé. These services will provide all services similar to the mobile operator, except for investment in the network equipments. The services are initially for Bangkok region and will expand the service as TOTûs network expansion. 2. Multimedia Business 2.1. Provision of voice services under the brand name of BUG1900, BUG1113 and BUG1110 and non-voice or multimedia services under the brand name of BUG2Mobile through multi-devices and provision of infotainment services through mobile phones such as general sport reports both in form of voice and non-voice, downloading of ring tones, stock analysis, horoscope and other infotainment information, etc. 2.2. Content Provider through multimedia channel. 2.3. Producer of programs through television, radio, printed media and billboards. 2.4. Provision of multimedia and interactive media services 3. International Business Distributor of mobile phones bundled with content into a value added service called çi-linké and other services in overseas market namely Malaysia, Indonesia, India, Bangladesh, Laos and Cambodia. The Company also plans to cooperate with Axiata Group Berhad, a shareholder, for developing the mobile device with function and feature that conform to demand of each country. 10 Annual Report 2010
➤ Business Structure Samart I-Mobile Public Company Limited Mobile Business Multimedia Business International Business ➤ Samart I-Mobile Plc. 99.99% ➤ Samart Multimedia Co., Ltd. 99.99% ➤ I-Mobile International Co., Ltd. Samart Mobile Services Co., Ltd. ➤ 97.40% Samart Interactive Media Co., Ltd. ➤ 99.99% Samart I-Mobile (Malaysia) Sdn. Bhd. ➤ 100.00% Brain Source Co., Ltd. ➤ 99.93% Take A Look Co., Ltd. ➤ 66.67%* PT Samart I-Mobile Indonesia ➤ 99.80% I-Mobile Plus Co., Ltd. 99.99% I-Sport Co., Ltd. ➤ 49.99%* Samart I-Mobile (Hong Kong) Co., Ltd. ➤ 100.00% I-Mobile Inter trade Co., ltd. ➤ 99.99% * The remaining portion held by partners who have business expertise in such companies with no conflict of interest. Annual Report 2010 11
Page 7 and 8: Contents Message from the Board of
Page 9 and 10: Message from the Executive Committe
Page 11 and 12: 6 7 8 9 6. Mr. Charoenrath Vilailuc
Page 13 and 14: (MB.) 15,000 10,000 11,398 Total Re
Page 15: young footballers the opportunity t
Page 19 and 20: Information of Subsidiary Companies
Page 21 and 22: Changes During the Year The main bu
Page 23 and 24: letting private operators to acquir
Page 25 and 26: drinking, and travelling informatio
Page 27 and 28: Shareholders As of December 30, 201
Page 29 and 30: Board of Directors as of December 3
Page 31 and 32: Audit Committee as of December 31,
Page 33 and 34: 5. Act on behalf or in the name of
Page 35 and 36: the Board of Directors of the Compa
Page 37 and 38: sets as policy that all employees s
Page 39 and 40: Summary of Training to management a
Page 41 and 42: Report of the Risk Management Commi
Page 43 and 44: Corporate Governance The Board of D
Page 45 and 46: ë Profit Sharing The Company will
Page 47 and 48: Societies: Environment: The Company
Page 49 and 50: significant error. The Board of Dir
Page 51 and 52: Directors Term of Directorship Numb
Page 53 and 54: 5.7) Internal Control and Internal
Page 55 and 56: 3. Risk management and internal con
Page 57 and 58: Nature of Connected Transactions Re
Page 59 and 60: Transactions of Goods and Services
Page 61 and 62: Financial Analysis and Results of O
Page 63 and 64: Other Current Assets As of December
Page 65 and 66: Report of the Audit Committee To Sh
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Financial Statements Samart I-Mobil
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Samart I-Mobile Public Company Limi
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Annual Report 2010 65 Samart I-Mobi
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Indirect subsidiaries held by the C
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TAS 19 Employee Benefits This accou
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An item of equipment is derecognise
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Allowance for doubtful accounts In
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Movement of the short-term investme
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(Unit: Million Baht) Consolidated f
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(Unit: Baht) Consolidated financial
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(Unit: Baht) Consolidated financial
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14. Investments in subsidiaries Det
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(Unit: Baht) Separate financial sta
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As a result, Samart Multimedia Co.,
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(Unit: Baht) Separate financial sta
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26. Other expenses Details of other
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30. Dividends 2009 Final dividend f
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33. Provident fund The Company, sub
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34.3 Commitments in uncalled portio
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Consolidated financial statements F
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Forward exchange contracts The Comp
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Audit Fee 1. Audit Fee In 2010, the
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Annual Report 2010 111 Name-Surname
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Annual Report 2010 113 Name-Surname
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Annual Report 2010 115 The Position
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General Information Name : Samart I
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Annual Report Samart i-Mobile 2010

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