Annual Report Samart i-Mobile 2010

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Samart I-Mobile Public Company Limited 40 3. Attention to Stakeholders The Company is aware of the support from each stakeholder should increase the competitiveness and ability to generate more benefit for long-term succession and realized the importance of all stakeholders i.e. shareholders, employees of the Company and its subsidiaries, customers, competitors, lenders, societies and environment as well as providing more channels for the stakeholders to contact directly to the Company in order to provide either comments or recommendations which will be benefit to the Company. Thus, general rules and practices have been set for directors, management and employees in the Companyûs Business Ethics to cover rights and equitable benefits to all stakeholders and posted on the Companyûs website (www. i-mobilephone.com) which be summarized as follows: Shareholders: The Company is aware of its role to protect and due care for the interests of all major and minor shareholders by granting rights to every shareholders to propose an agenda and send a question in advance, attend, vote and have comments in the shareholdersû meeting, to share in profits, regularly and timely obtained adequate information, business performance and management policy. Details of shareholdersû rights are descried under ç1. Rights of Shareholdersé. Employees: Customers: Annual Report 2010 The Company highly regards all of the employees as valuable resources and is a major factor to drive the business performance to achieve its goals. As a result, it is the Companyûs policy to treat employees fairly in all respects, employment opportunity, reasonable remuneration, promotion, welfare i.e. life and health insurance, annual check up, provident fund, loan for employees, buses service, fitness center and special discount for companyûs products, etc. Development programs, both internal and external training courses, are continually provided for all levels of employees. Moreover, scholarships have been provided for improving skills and knowledge of employees. The Company has to ensure that working environment will have no harm to employeesû lives and properties. Security equipments and fire drill have been provided and governed by Risks Management team to strictly conform to the Companyûs Security Policy. The Company strongly believes in building confidence and brings satisfaction to all of the customers who are very important to the Company by providing modern and high-quality products and services at reasonable price for customersû satisfaction and needs as well as providing product and equipment from factory which has been certified as international standard. Currently, new products and services have been developed by the Company and subsidiaries. The Company has launched many models of mobile phones with variety functions to serve customersû needs in all levels and continued to improve after sales services by providing a total solution of i-mobile Service Centers in form of see-through looking to repair, upgrade software and provide other services to customers including guarantee to change new product immediately within 10 days if there is any problem. The Company continuously develops quality of services, the Company develops 10 potential service centers to fix customersû problem within 1 hour and has Authorized Service Center with same quality as i-mobile service centers for customers support. At present, the Company has service and fixing centers nationwide. Moreover, the Company provides responsible departments for consultation and complaint of customers, and also for control the quality prior release for satisfaction in goods and services of customers as ISO 9001 standard. Trade partners: The Company has the policy to equitably and fairly treat its trade partners by taking into consideration of the Companyûs interest and on mutual benefits basis. Clearly define in evaluation and selection of trade partners as well as developing and maintaining good relationship between all partners with trust and confidence, and refusing to accept any personal benefit offered by partners as well as refusing to fabricate or falsify information that will cause misunderstandings to partners Creditors: Competitors: The Company conforms to its Principle of Business Operation in order to the respect and admission of the Creditors and strictly complied with all the terms and conditions agreed upon in a transaction. In the event that any particular condition could not be met, the Company will prior inform the Creditors and seeking mutual accepted solution. In case the Company could not follow the covenanted condition, the Company will foregone notify to creditor for solving problem. The Company conducts all business affairs under just rules and competitions without fraudulently or inappropriately seeking confidential information of its competitors, or damage competitorsû reputation by abusive accusation as well as refuse to violate intellectual property rights of businessû counterparts or competitor. The Company sets as policy that all employees shall acknowledge and sign the agreement of non-disclosure confidential information, non-violation of concealment of computer related and noninfringement of intellectual property. New employee shall sign this agreement together with employment contact.
Societies: Environment: The Company recognizes that it can survive and grow in a society that is vigorous and prosperous. Therefore, to bring about societal progress, the Company participated in societal improvements with financial support to all activities that aim to maintain beneficial cultures, customs and rituals. Moreover, the Company will involve in religious activities regularly. The Company also participated in many activities for development of social, education, vocation, athletic ability as well as sanction for outreach people and victims. At present, many projects have been created as per details described under section çSocial Contribution Activitiesé. The Company conducts business with recognition of environmental conservation and standard management of safety. It is also the Companyûs policy to become a responsible corporate citizen to comply with all relevant laws and regulations and be responsible for utilizing natural resources in prudent manners. For motivation of the employees to continually conform to the Companyûs policy, announcement via the Companyûs PR boards, e-mail, internal radio, mobile media, newsletter and road show are provided. For example, Lor. Ling. Activity (Save our SAMART) was set 3 consecutive years since 2008 by campaign of reduce the resource and energy in the Company, and annual encouragement of this activity in the first quarter as well as publicity via internal PR throughout the year. Moreover, the Company always operates knowledgeable and training activities in subjects of environment, safety and public health through training, seminar, e-mail, etc. In 2010, the Company conducted additional policies relating to receiving and giving present, property or other benefits, and non violation of the human right in the Companyûs Business Ethics as the employeeûs guideline. The significant matters were summarized as follows: 1. Receiving and giving present, property or other benefits policies Receiving or giving any benefits as tradition and morality to express gratitude or maintaining business relation as usual should be done with appropriateness. The policy covers the following practices: - Receiving and giving property or other benefits that could improperly influence decision making - Receiving or giving present and the memento - Transactions with the government sector 2. Non violation of the human right policies The Company emphasizes on human right as common practice, all employee shall not act or support violation the human right. The policy covers practice relating to personal right and freedom, and equal treatment. In addition, the Board of Directors are respect the importance of all stakeholders in participation of the Companyûs success, thus feedback channels for all stakeholders to return their complaints, comments or recommendations are provided for improvement. Those channels consist of direct mail to the following address, via Companyûs website at www.i-mobilephone.com under çContact Usé. Mailing Address: Or sending e-mail to : Secretary to the Audit Committee Samart I-Mobile Public Company Limited. 99/4 Moo 4, Software Park, 32 nd floor, Chaengwattana Rd., Klong Gluar, Park-kred, Nontaburi 11120 boonrut.m@i-mobile.samartcorp.com Secretary to the Audit Committee will collect the information, and proposes the Audit Committee to consider and summarize for further report to the Board of Directors. In addition, the Company has the policy to defend the appellant by keeping appellantsû information as secret. 4. Disclosure and Transparency The Company has strong determination to reveal accurate complete, consistent and updated information, both financial and general information that related to Companyûs business. The Complete, consistent and updated information will truly reflect Companyûs financial performance and future business direction. Such information were disclosed to shareholders, investors and any related parties via the SETûs Communication system, Companyûs website (www.i-mobilephone.com), Annual Report, Form 56-1, press conference, Opportunity Day, etc. Annual Report 2010 41
Page 7 and 8: Contents Message from the Board of
Page 9 and 10: Message from the Executive Committe
Page 11 and 12: 6 7 8 9 6. Mr. Charoenrath Vilailuc
Page 13 and 14: (MB.) 15,000 10,000 11,398 Total Re
Page 15 and 16: young footballers the opportunity t
Page 17 and 18: ➤ Business Structure Samart I-Mob
Page 19 and 20: Information of Subsidiary Companies
Page 21 and 22: Changes During the Year The main bu
Page 23 and 24: letting private operators to acquir
Page 25 and 26: drinking, and travelling informatio
Page 27 and 28: Shareholders As of December 30, 201
Page 29 and 30: Board of Directors as of December 3
Page 31 and 32: Audit Committee as of December 31,
Page 33 and 34: 5. Act on behalf or in the name of
Page 35 and 36: the Board of Directors of the Compa
Page 37 and 38: sets as policy that all employees s
Page 39 and 40: Summary of Training to management a
Page 41 and 42: Report of the Risk Management Commi
Page 43 and 44: Corporate Governance The Board of D
Page 45: ë Profit Sharing The Company will
Page 49 and 50: significant error. The Board of Dir
Page 51 and 52: Directors Term of Directorship Numb
Page 53 and 54: 5.7) Internal Control and Internal
Page 55 and 56: 3. Risk management and internal con
Page 57 and 58: Nature of Connected Transactions Re
Page 59 and 60: Transactions of Goods and Services
Page 61 and 62: Financial Analysis and Results of O
Page 63 and 64: Other Current Assets As of December
Page 65 and 66: Report of the Audit Committee To Sh
Page 67 and 68: Financial Statements Samart I-Mobil
Page 69 and 70: Samart I-Mobile Public Company Limi
Page 71 and 72: Annual Report 2010 65 Samart I-Mobi
Page 79 and 80: Indirect subsidiaries held by the C
Page 81 and 82: TAS 19 Employee Benefits This accou
Page 83 and 84: An item of equipment is derecognise
Page 85 and 86: Allowance for doubtful accounts In
Page 87 and 88: Movement of the short-term investme
Page 89 and 90: (Unit: Million Baht) Consolidated f
Page 91 and 92: (Unit: Baht) Consolidated financial
Page 93 and 94: (Unit: Baht) Consolidated financial
Page 95 and 96: 14. Investments in subsidiaries Det
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(Unit: Baht) Separate financial sta
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As a result, Samart Multimedia Co.,
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(Unit: Baht) Separate financial sta
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26. Other expenses Details of other
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30. Dividends 2009 Final dividend f
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33. Provident fund The Company, sub
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34.3 Commitments in uncalled portio
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Consolidated financial statements F
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Forward exchange contracts The Comp
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Audit Fee 1. Audit Fee In 2010, the
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Annual Report 2010 111 Name-Surname
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Annual Report 2010 113 Name-Surname
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Annual Report 2010 115 The Position
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General Information Name : Samart I
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Annual Report Samart i-Mobile 2010

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