Annual Report Samart i-Mobile 2010

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Samart I-Mobile Public Company Limited Revenue Structure The revenue structure of the Company and subsidiaries as of December 31, 2008 - 2010 is as follows: (Unit: Million Baht) Revenue Operated by % of 2008 2009 2010 shareholding Revenue % Revenue % Revenue % Mobile Business ë Mobile Business SIM 100.00% 7,856 68.92 6,831 75.57 5,965 73.42 SMS 97.40% BS 99.93% IMP 99.99% ë Thai-Mobile 1900 (1) SIM 100.00% 452 3.97 0 0.00 0 0.00 Multimedia Business BUG, SIAM 99.99% 730 6.40 800 8.85 8.99 11.06 TAL 66.67% I-SPORT 49.99% SMR (2) 49.89% International Business IMI, IMIT 99.99% 2,113 18.54 1,138 12.59 1,123 13.82 SIMM, SIMH 100.00% SIMI 99.80% C-Mobile (3) 51.00% Total Revenues from Operations 11,151 97.83 8,769 97.01 7,987 98.30 Selling support income 141 1.24 81 0.90 67 0.83 Reversal of allowance for doubtful 12 0.11 0 0.00 0 0.00 accounts/bad debt received Interest income 9 0.08 7 0.08 5 0.06 Gain on exchange 0 0.00 10 0.11 1 0.01 Gain on change in value and 0 0.00 54 0.60 41 0.50 disposal of short-term investments Gain on disposal of investment in 0 0.00 46 0.51 0 0.00 subsidiary company Other income 85 0.75 72 0.80 24 0.30 Total Revenues 11,398 100.00 9,039 100.00 8,125 100.00 SIM = Samart I-Mobile Plc. BUG = Samart Multimedia Co., Ltd. IMI = I-Mobile International Co., Ltd. SMS = Samart Mobile Services Co., Ltd. SIAM = Samart Interactive Media Co., Ltd. SIMM = Samart I-Mobile (Malaysia) Sdn. Bhd. BS = Brain Source Co., Ltd. TAL = Take A Look Co., Ltd. SIMI = PT Samart I-Mobile Indonesia IMP = I-Mobile Plus Co., Ltd. I-SPORT = I-Sport Co., Ltd. SIMH = Samart I-Mobile (Hong Kong) Co., Ltd. IMIT = I-Mobile Inter trade Co., Ltd. SMR = Small Room Co., Ltd. C-Mobile = C-Mobile Sdn. Bhd. (1) This project was terminated in 2008 and the Company transferred the rights and equipments of the billing system to TOT Public Co., Ltd. on November 10, 2008. (2) Samart Multimedia Co., Ltd. sold all shares in Small Room Co., Ltd. on June 3, 2008. (3) I-Mobile International Co., Ltd. sold shares in C-Mobile Sdn. Bhd. on February 19, 2009. 12 Annual Report 2010
Information of Subsidiary Companies Information of Subsidiary Companies as of December 31, 2010 Name of Company Type of Business Shareholder Registered Total of Companyûs shareholding Capital Ordinary Number of Percentage Share share 1. Samart Multimedia Co., Ltd. 1. Provide content services via SIM 200 2,000,000 1,999,996 99.99 99/12 Moo 4, Software Park fully integrated wire and wireless Million Baht 24 th Fl., Chaengwattana Rd., technologies both voice service Klong Gluar, Pak-kred, via Audiotext and Call Center, Nonthaburi 11120 and non voice services. Tel. 0-2502-6000 2. Content producer and Fax. 0-2502-8136 developer. 2. Samart Mobile Services Co., Ltd. Procure and sell communication SIM 490 49,000,000 47,724,999 97.40 37/1 Moo 2, Phaholyothin Rd., and information technology Million Baht Klong 1, Klongluang, equipment through wholesale. Pathumthanee 12120 Tel. 0-0502-6000 Fax. 0-2502-6946 3. I-Mobile International Co., Ltd. Invest in the businesses related to SIM 200 20,000,000 19,999,994 99.99 99/3 Moo 4, Software Park the distribution of mobile phones Million Baht 33 rd Fl., Chaengwattana Rd., bundled with content in overseas Paid-up Klong Gluar, Pak-kred, markets. capital of Nonthaburi 11120 125 Million Tel. 0-2502-6200 Baht Fax. 0-2502-8532 4. Brain source Co., Ltd. Research and develop application SIM 1 10,000 9,993 99.93 99/12 Moo 4, Software Park on mobile phone. Million Baht 24 th Fl., Chaengwattana Rd., Klong Gluar, Pak-kred, Nonthaburi 11120 Tel. 0-2502-6000 Fax. 0-2502-8136 5. I-Mobile Plus Co., Ltd. Carry on the service of SIM 100 10,000,000 9,999,993 99.99 99/13 Moo 4, Software Park telecommunication business, and Million Baht 23 rd Fl., Chaengwattana Rd., be agent for all types of Paid-up Klong Gluar, Pak-kred, telecommunication services. capital of Nonthaburi 11120 27.5 Million Tel. 0-2502-6200 Baht Fax. 0-2502-8532 6. Samart Interactive Media Co., Ltd. Face-to-face foretell at HoroWorld BUG 160 16,000,000 15,999,994 99.99 99/12 Moo 4, Software Park 24 th Fl., shop and via website, provide Million Baht Chaengwattana Rd., Klong Gluar, training and selling products related Pak-kred, Nonthaburi 11120 to horoscope and fortunetelling. Tel. 0-2502-6000 Fax. 0-2502-8136 Annual Report 2010 13
Page 7 and 8: Contents Message from the Board of
Page 9 and 10: Message from the Executive Committe
Page 11 and 12: 6 7 8 9 6. Mr. Charoenrath Vilailuc
Page 13 and 14: (MB.) 15,000 10,000 11,398 Total Re
Page 15 and 16: young footballers the opportunity t
Page 17: ➤ Business Structure Samart I-Mob
Page 21 and 22: Changes During the Year The main bu
Page 23 and 24: letting private operators to acquir
Page 25 and 26: drinking, and travelling informatio
Page 27 and 28: Shareholders As of December 30, 201
Page 29 and 30: Board of Directors as of December 3
Page 31 and 32: Audit Committee as of December 31,
Page 33 and 34: 5. Act on behalf or in the name of
Page 35 and 36: the Board of Directors of the Compa
Page 37 and 38: sets as policy that all employees s
Page 39 and 40: Summary of Training to management a
Page 41 and 42: Report of the Risk Management Commi
Page 43 and 44: Corporate Governance The Board of D
Page 45 and 46: ë Profit Sharing The Company will
Page 47 and 48: Societies: Environment: The Company
Page 49 and 50: significant error. The Board of Dir
Page 51 and 52: Directors Term of Directorship Numb
Page 53 and 54: 5.7) Internal Control and Internal
Page 55 and 56: 3. Risk management and internal con
Page 57 and 58: Nature of Connected Transactions Re
Page 59 and 60: Transactions of Goods and Services
Page 61 and 62: Financial Analysis and Results of O
Page 63 and 64: Other Current Assets As of December
Page 65 and 66: Report of the Audit Committee To Sh
Page 67 and 68: Financial Statements Samart I-Mobil
Page 69 and 70:
Samart I-Mobile Public Company Limi
Page 71 and 72:
Annual Report 2010 65 Samart I-Mobi
Page 73 and 74:
Page 75 and 76:
Page 77 and 78:
Page 79 and 80:
Indirect subsidiaries held by the C
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TAS 19 Employee Benefits This accou
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An item of equipment is derecognise
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Allowance for doubtful accounts In
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Movement of the short-term investme
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(Unit: Million Baht) Consolidated f
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(Unit: Baht) Consolidated financial
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(Unit: Baht) Consolidated financial
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14. Investments in subsidiaries Det
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(Unit: Baht) Separate financial sta
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As a result, Samart Multimedia Co.,
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(Unit: Baht) Separate financial sta
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26. Other expenses Details of other
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30. Dividends 2009 Final dividend f
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33. Provident fund The Company, sub
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34.3 Commitments in uncalled portio
Page 111 and 112:
Consolidated financial statements F
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Forward exchange contracts The Comp
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Audit Fee 1. Audit Fee In 2010, the
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Annual Report 2010 111 Name-Surname
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Annual Report 2010 113 Name-Surname
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Annual Report 2010 115 The Position
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General Information Name : Samart I
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Annual Report Samart i-Mobile 2010

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