Annual Report Samart i-Mobile 2010
Annual Report Samart i-Mobile 2010
Annual Report Samart i-Mobile 2010
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Changes During the Year<br />
The main businesses of the Company are still from distribution of handsets in domestic and overseas markets as well as<br />
providing variety of contents. Demand of handsets in domestic market continues to increase. The increase was mainly due to<br />
increasing demand from replacement market and trend of customer behavior to use more than one handset. The Company has<br />
developed various models of handsets with differentiable features at an attractive price to customers as well as continually<br />
improved quality of after sale services. Thus, the Company was successful in retaining 2nd position in Thailandûs handset market.<br />
Out of total handsets sold by the Company, approximately 96% of handsets were i-mobile brand. The Company launched<br />
communicative devices which support 3G network such as 3G handset, Data Card, etc. The Company has continually increased<br />
distribution channels in domestic and overseas markets to expand product reach to target consumers such as direct sale,<br />
corporate sale and convenience stores.<br />
The Company received a licence from National Telecom Commission (çNTCé), currently changed to be National<br />
Broadcasting and Telecom Commission (çNBTCé), to be a <strong>Mobile</strong> Virtual Network Operator (çMVNOé) in 2009. The Company<br />
has signed a MOU with Telephone Organization of Thailand (çTOTé) to act as a MVNO for TOTûs 3G services. Under the MOU<br />
terms, the Company will provide all services similar to the mobile operator, except for investment in the network equipments. The<br />
Company started its MVNO operations on December 3, 2009 under the brand name çi-mobile 3GXé. The services are initially for<br />
Bangkok region and as TOT expand its network, the Company will be a nation wide MVNO Operator. The Company is a MVNO<br />
service provider who has the highest number of subscribers with 123,000 subscribers at the end of <strong>2010</strong>.<br />
On the overseas front, the Company emphasizes on investment in potential growth countries such as Indonesia,<br />
Malaysia, and India. The Company has continually invested in marketing and after sale service to increase customer satisfaction<br />
on product that conform to demand of each country such as long-term usage battery in India, handset with key board or QWERTY<br />
in Indonesia, etc. In addition, the Company has co-marketing campaigns with Axiata Group Berhad, a shareholder and service<br />
provider in 9 countries, to set product planning that conform to demand of each country in the region market.<br />
The revenues of content services both voice and non-voice services in <strong>2010</strong> achieved the highest revenues since<br />
commencing these services. The Company was successful in retaining 1st position in the non-operator service provider<br />
especially in BUG2<strong>Mobile</strong> service. The rapid growth in non-voice services was attributed to the bundling of non-voice services<br />
into i-mobile handsets thru çi-linké application which enable more convenience for content users to reach the contents. In<br />
addition, the Company expanded its distribution channels to CAT CDMA network by providing Ring Back Tone and Streaming<br />
services, and also developed information relating to eat, drink and travel to service in all channels including www.edtguide.com<br />
to serve content services on any broadband network.<br />
<strong>Annual</strong> <strong>Report</strong> <strong>2010</strong> 15
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