Zoo Ostrava The Annual Report 2009

Again, the event was co-funded by the Ministry of Environment. In addition to the Ostrava Zoo personnel,
papers were also presented by representatives of the Ostrava City Office and ZO CSOP (Czech Union for Nature
Conservation) Novy Jicin - Wildlife Rescue and Conservation Education Centre in Bartosovice na Morave, as
well as by Tomas Hulik, a guest from Slovakia and coordinator of the Navrat rysov (Return of the Lynx) project.
70 professionals in education attended the event.
Competitions
In April and November, two traditional learning contest for primary and grammar schools were organised
in cooperation with Kruh pratel zoo (Friends of the Zoo). The spring round attended by 2,455 children was
called "European carnivores", while the autumn part was titled "Ichthyofauna of the Czech Republic", with
2,385 children participants. Over 100 schools throughout Moravian-Silesian Region got involved in each of
the contest.
Friends of the Zoo
The society had 48 members in 2009, with a number of them participating on the development and
organisation of the events for the public held by the zoo throughout the year.
Promotion activities
• Media releases circulated at least weekly to over 50 regional/national media, as well as to some 2,000
subscribers to the News of Ostrava Zoo information service comprising editors of bulletins of cities and
communes throughout Moravian-Silesian Region, regional celebrities and private persons
• Routine TV reports in the Good Morning show in partnership with the Czech TV (public national station)
• Routine reports in the We Like Animals show in partnership with the Czech Radio Ostrava
• Spots over the period of summer holidays in cooperation with Hitradio Orion, a regional radio station
• Media campaign in the regional media along the Polish side of border - spots in the Polish radios and TVs
from June to August
• Large-area advertising by means of seven billboards installed on the main arrival routes in direction
to Ostrava throughout Moravian-Silesian Region from April to July, 12 advertisement boards and
3 advertisement sheets in cities and communes of the region
• 22 April – Ostrava Zoo presented at the 5th annual conservation and environmental film festival TUR
Ostrava 2009
• Posters titled Winter at the Zoo, Spring at the Zoo, Summer at the Zoo and Autumn at the Zoo placed
in public transport vehicles of Dopravni podnik Ostrava plc (a city transport company) and distributed to
public libraries, information centres and other organisations and institutions around Moravian-Silesian
Region
• Information poster presenting a schedule of events at Ostrava Zoo in 2009
• Magazine named Ostravsky colek (Ostrava Newt)
Activities for the public
A total of 31 events for the public were organised by the zoo's public relations department alone or
in collaboration with other parties in 2009, each taking place on the occasion of some important day; most
of them were arranged in cooperation with the group of zoo volunteers.
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