08.01.2015 Views

annual report - Kendrion

annual report - Kendrion

annual report - Kendrion

SHOW MORE
SHOW LESS

Create successful ePaper yourself

Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.

<strong>Kendrion</strong> at a glance<br />

Mission, strategy and financial objectives<br />

>> Mission<br />

<strong>Kendrion</strong> is committed to being a leading<br />

international company that uses its existing<br />

know-how, innovative capabilities and<br />

commercial strengths to provide solutions<br />

to the company’s industrial and automotive<br />

customers. In doing so <strong>Kendrion</strong> intends to<br />

be a transparent, flexible and reliable<br />

company where entrepreneurial zeal is<br />

combined with clear profit targets. <strong>Kendrion</strong><br />

seeks to further strengthen its position as a<br />

fast-growing high-tech company.<br />

>> Strategy<br />

<strong>Kendrion</strong>’s policy is focused on the creation<br />

of sustainable added value and the<br />

achievement of appealing return on<br />

investment for the company as a whole.<br />

This is based on a powerful focus on a<br />

number of selected operations and on<br />

profitable growth achieved both organically<br />

and via acquisitions. <strong>Kendrion</strong>’s objective is<br />

to evolve from a European player into a<br />

global player. Within this context, China,<br />

India and the USA are important countries<br />

for further growth. <strong>Kendrion</strong> intends to<br />

achieve this objective by building up and<br />

expanding its leading market positions in<br />

selected niche markets in terms of both<br />

revenue and added value.<br />

<strong>Kendrion</strong> utilises its existing know-how,<br />

innovative capacity and commercial<br />

strengths to offer solutions to a wide range<br />

of customers, whereby the company shall<br />

focus on the further expansion in the fields<br />

of applications for electromagnetic systems<br />

and components.<br />

<strong>Kendrion</strong>, characterised by its transparency,<br />

flexibility and local entrepreneurship, is<br />

driven by challenging but realistic targets.<br />

In addition, <strong>Kendrion</strong> intends to be and<br />

remain a company that appeals to its<br />

employees, customers and shareholders.<br />

<strong>Kendrion</strong> is aware of the importance of its<br />

social responsibility, and for this reason the<br />

social and environmental standards<br />

governing all processes are continually<br />

being made more stringent.<br />

<strong>Kendrion</strong>’s spearheads are:<br />

z Niche market leadership in selected<br />

business-to-business markets;<br />

z Organic growth in the current<br />

operations;<br />

z Utilisation of synergy in and between<br />

the business units (locally but also<br />

internationally);<br />

z Balanced spread of the operations;<br />

z Targeted add-on acquisitions;<br />

z Enhancement of the innovative capacity.<br />

Niche market leadership in selected<br />

business-to-business markets<br />

<strong>Kendrion</strong> endeavours to achieve niche<br />

market leadership in selected business-tobusiness<br />

markets. Niche markets are small<br />

markets, where ’small’ refers not so much<br />

to revenue or volume as to a limited<br />

number of suppliers in the sense of quality<br />

(technology and innovation). <strong>Kendrion</strong><br />

intends to acquire a leading position in the<br />

niche markets that offer appealing margins<br />

and which are governed by relatively high<br />

barriers to entry (know-how, investments).<br />

<strong>Kendrion</strong>’s products and services have the<br />

following features:<br />

z The products and services are of<br />

an innovative and technical nature;<br />

z Products and services are mostly<br />

customised;<br />

z The contribution to costs may be<br />

’minor’, but is essential to the<br />

customer’s finished products;<br />

z The number of customers (and<br />

suppliers) is limited but there are<br />

long-term relationships;<br />

z The market for a specific product<br />

or service offers the company an<br />

opportunity to hold a leading position<br />

in that market.<br />

8<br />

<strong>annual</strong> <strong>report</strong> 2011

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!