annual report - Kendrion
annual report - Kendrion
annual report - Kendrion
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<strong>Kendrion</strong> at a glance<br />
Mission, strategy and financial objectives<br />
>> Mission<br />
<strong>Kendrion</strong> is committed to being a leading<br />
international company that uses its existing<br />
know-how, innovative capabilities and<br />
commercial strengths to provide solutions<br />
to the company’s industrial and automotive<br />
customers. In doing so <strong>Kendrion</strong> intends to<br />
be a transparent, flexible and reliable<br />
company where entrepreneurial zeal is<br />
combined with clear profit targets. <strong>Kendrion</strong><br />
seeks to further strengthen its position as a<br />
fast-growing high-tech company.<br />
>> Strategy<br />
<strong>Kendrion</strong>’s policy is focused on the creation<br />
of sustainable added value and the<br />
achievement of appealing return on<br />
investment for the company as a whole.<br />
This is based on a powerful focus on a<br />
number of selected operations and on<br />
profitable growth achieved both organically<br />
and via acquisitions. <strong>Kendrion</strong>’s objective is<br />
to evolve from a European player into a<br />
global player. Within this context, China,<br />
India and the USA are important countries<br />
for further growth. <strong>Kendrion</strong> intends to<br />
achieve this objective by building up and<br />
expanding its leading market positions in<br />
selected niche markets in terms of both<br />
revenue and added value.<br />
<strong>Kendrion</strong> utilises its existing know-how,<br />
innovative capacity and commercial<br />
strengths to offer solutions to a wide range<br />
of customers, whereby the company shall<br />
focus on the further expansion in the fields<br />
of applications for electromagnetic systems<br />
and components.<br />
<strong>Kendrion</strong>, characterised by its transparency,<br />
flexibility and local entrepreneurship, is<br />
driven by challenging but realistic targets.<br />
In addition, <strong>Kendrion</strong> intends to be and<br />
remain a company that appeals to its<br />
employees, customers and shareholders.<br />
<strong>Kendrion</strong> is aware of the importance of its<br />
social responsibility, and for this reason the<br />
social and environmental standards<br />
governing all processes are continually<br />
being made more stringent.<br />
<strong>Kendrion</strong>’s spearheads are:<br />
z Niche market leadership in selected<br />
business-to-business markets;<br />
z Organic growth in the current<br />
operations;<br />
z Utilisation of synergy in and between<br />
the business units (locally but also<br />
internationally);<br />
z Balanced spread of the operations;<br />
z Targeted add-on acquisitions;<br />
z Enhancement of the innovative capacity.<br />
Niche market leadership in selected<br />
business-to-business markets<br />
<strong>Kendrion</strong> endeavours to achieve niche<br />
market leadership in selected business-tobusiness<br />
markets. Niche markets are small<br />
markets, where ’small’ refers not so much<br />
to revenue or volume as to a limited<br />
number of suppliers in the sense of quality<br />
(technology and innovation). <strong>Kendrion</strong><br />
intends to acquire a leading position in the<br />
niche markets that offer appealing margins<br />
and which are governed by relatively high<br />
barriers to entry (know-how, investments).<br />
<strong>Kendrion</strong>’s products and services have the<br />
following features:<br />
z The products and services are of<br />
an innovative and technical nature;<br />
z Products and services are mostly<br />
customised;<br />
z The contribution to costs may be<br />
’minor’, but is essential to the<br />
customer’s finished products;<br />
z The number of customers (and<br />
suppliers) is limited but there are<br />
long-term relationships;<br />
z The market for a specific product<br />
or service offers the company an<br />
opportunity to hold a leading position<br />
in that market.<br />
8<br />
<strong>annual</strong> <strong>report</strong> 2011