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An Environmental Plan for the New City of Toronto: How to Make It ...

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<strong>to</strong>wards sustainability. As actions are refined and changed and priorities shift, a popular<br />

vision can endure through political change and government restructuring. <strong>It</strong> is not,<br />

however, critical <strong>to</strong> successful implementation. Lancashire, <strong>for</strong> example, can be<br />

considered <strong>to</strong> have a successful plan, but has not articulated a ‘vision’.<br />

The <strong>Environmental</strong> <strong>Plan</strong> does contain a vision which was developed in all day workshop<br />

involving representatives from environmental groups, agencies, city staff and councillors<br />

held on September 29 th ,1998. To be most effective, a vision should engage <strong>the</strong> wider<br />

community (that is beyond <strong>the</strong> already committed stakeholders), corporate staff, and<br />

councillors. This would require fur<strong>the</strong>r consultation on or ‘testing’ <strong>of</strong> <strong>the</strong> vision developed<br />

at <strong>the</strong> September workshop with a larger group <strong>of</strong> people.<br />

Simple/easy <strong>to</strong> communicate<br />

Effective communication requires that concepts be explained in a tangible, easy <strong>to</strong><br />

understand <strong>for</strong>mat that has meaning <strong>for</strong> <strong>the</strong> community and corporate employees, both<br />

in terms <strong>of</strong> <strong>the</strong> overall concepts <strong>of</strong> sustainability and <strong>the</strong> small actions individuals can do<br />

<strong>to</strong> improve <strong>the</strong> environment.<br />

Recommendation: That consultation on <strong>the</strong> draft <strong>Environmental</strong> <strong>Plan</strong> specifically<br />

address <strong>the</strong> appeal <strong>of</strong> <strong>the</strong> ‘vision’ <strong>to</strong> <strong>the</strong> community and <strong>to</strong> corporate staff.<br />

International Recognition<br />

International pr<strong>of</strong>ile and recognition can garner considerable political and corporate<br />

support <strong>for</strong> <strong>the</strong> <strong>Environmental</strong> <strong>Plan</strong>. The international recognition received by Hamil<strong>to</strong>n-<br />

Wentworth <strong>for</strong> its innovative work on sustainable community development and its<br />

membership in Local Agenda 21 has assisted in its successful implementation. Local<br />

Agenda 21 was <strong>the</strong> conceptual framework <strong>for</strong> five out <strong>of</strong> <strong>the</strong> six plans reviewed, and <strong>for</strong><br />

<strong>the</strong> <strong>Environmental</strong> <strong>Plan</strong>. The <strong>City</strong> <strong>of</strong> <strong>Toron<strong>to</strong></strong>’s <strong>for</strong>mal membership in Local Agenda 21<br />

would achieve council’s commitment <strong>to</strong> sustainability, provide international exposure <strong>to</strong><br />

<strong>the</strong> city's programs and policies (including <strong>the</strong> <strong>Environmental</strong> <strong>Plan</strong>), provide an<br />

opportunity <strong>to</strong> learn from o<strong>the</strong>r cities, and potentially provide resources <strong>to</strong> assist with<br />

projects (Salsberg, 1998).<br />

30

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