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The LRN ethics and compliance risk management practices report

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Educating a<br />

Diverse Workforce<br />

An Interview with Marsha Ershaghi,<br />

Director of Education Solutions, <strong>LRN</strong><br />

A new reality in today’s world is that the workforce<br />

is changing. Companies are increasingly hiring the<br />

“Millennial” generation, those born between 1985 <strong>and</strong><br />

2001, the first wave of whom are now in the early 20s<br />

<strong>and</strong> starting to enter the workforce following completion<br />

from their college or graduate business programs.<br />

Meanwhile, the main body of the workforce continues<br />

to be comprised of baby boomers, those born between<br />

1946 <strong>and</strong> 1964, the first wave of whom will be officially<br />

retiring within the next 3 to 5 years. As one generation<br />

enters while the other exits, companies will increasingly<br />

face a “blended workforce” composed of two groups of<br />

people who literally have different upbringings, values,<br />

social <strong>and</strong> political views, <strong>and</strong> styles of learning.<br />

According to Marsha Ershaghi, Director of Education<br />

Solutions at <strong>LRN</strong> <strong>and</strong> a Doctoral c<strong>and</strong>idate in educational<br />

technology, generational differences in learning will<br />

become a driving force to change how companies<br />

engage employees about <strong>ethics</strong> <strong>and</strong> <strong>compliance</strong>. As<br />

the 2008 survey results demonstrate, relevancy <strong>and</strong><br />

engagement are already key challenges in educating<br />

employees <strong>and</strong> motivating them to take <strong>ethics</strong> <strong>and</strong><br />

<strong>compliance</strong> seriously, as well as to <strong>report</strong> violations.<br />

One cause of this is the fact that many companies have<br />

only recently adopted online educational courses that<br />

offer more flexibility <strong>and</strong> interactive engagement to<br />

employees, as few adults, whether boomer or Millennial,<br />

tolerate dull, lifeless learning.<br />

However, with the Millennials – a generation that grew<br />

up with constant access to computer technology, video,<br />

gaming, <strong>and</strong> the Internet – the methods <strong>and</strong> nature of<br />

engaging them will need to change to accommodate<br />

their preferred learning styles <strong>and</strong> capabilities. “<strong>The</strong>re are<br />

specific ingredients of an effective learning experience<br />

for Millennials,” notes Marsha. “<strong>The</strong>y must have a<br />

blend of analysis <strong>and</strong> critical thinking, with elements<br />

of entertainment, immediate feedback, practical<br />

application, <strong>and</strong> personnel relevance.”<br />

One type of learning that especially appeals to<br />

Millennials is interactive gaming. This is why 10% of<br />

survey respondents in this year’s survey indicate that<br />

some forward-looking companies are already recognizing<br />

its value to educate its younger workforce about <strong>ethics</strong><br />

DISCUSSION<br />

findings – can contribute to a greater underst<strong>and</strong>ing among managers <strong>and</strong> employees,<br />

this more holistic <strong>and</strong> transparent approach takes a step in crossing the threshold towards<br />

making <strong>risk</strong> assessments a key part of the organization’s culture, rather than a <strong>compliance</strong><br />

necessity. In other words, the more everyone in the organization underst<strong>and</strong>s the need to<br />

guard the organization’s reputation <strong>and</strong> assets, the more <strong>risk</strong> assessments will inspire people<br />

to take responsibility for their own culture. It is one element in the process of transitioning<br />

toward self-governance.<br />

Prevent<br />

To be successful, <strong>risk</strong> prevention efforts require that employees recognize the relevance of<br />

the education to their jobs <strong>and</strong> their future <strong>and</strong> buy into the company’s commitment to build<br />

its cultural values. Without that, no amount of education will motivate employees to learn<br />

the rules or be inspired to internalize the company’s values <strong>and</strong> policies. It may be possible to<br />

“train” employees about <strong>compliance</strong> regulations, but “educating” them to assimilate their<br />

significance in the company’s culture <strong>and</strong> to apply them in their everyday conduct cannot<br />

happen without relevancy <strong>and</strong> engagement.<br />

<strong>The</strong> first step in formulating an effective education program must come from the highest<br />

levels, the Board <strong>and</strong> senior leadership, which need to inspire employees by communicating<br />

a clear vision of the company, its culture, <strong>and</strong> its future. Employees must hear <strong>and</strong> believe<br />

that the greater success of the company leads to their greater success. This reality makes<br />

developing senior <strong>management</strong> <strong>and</strong> business <strong>management</strong> education foundational aspects<br />

of a solid prevention program.<br />

Beyond that, companies must offer a wide range of prevention education to suit the<br />

learning styles <strong>and</strong> working habits of their workforce. Programs need to be tailored to the<br />

time <strong>and</strong> schedules that employees have available. <strong>The</strong>y must reflect local cultural <strong>and</strong> legal<br />

underst<strong>and</strong>ings so as to avoid being irrelevant or biased. <strong>The</strong>y need to appeal to the diverse<br />

workforce the company employs, which may include global localization <strong>and</strong> translations.<br />

<strong>The</strong>y are most effective if they are targeted at the employee’s job function <strong>and</strong> how it<br />

intersects with <strong>ethics</strong> <strong>and</strong> <strong>compliance</strong> concerns <strong>and</strong> <strong>risk</strong>s. And, most importantly, they must<br />

engage the employee’s mind <strong>and</strong> heart in order to motivate learning the concepts, adopting<br />

the values, <strong>and</strong> developing confidence <strong>and</strong> trust that the company truly cares to have<br />

employee as part of its culture.<br />

An important element of prevention is that the education should be customized, to the<br />

greatest extent possible, to speak to the employee in a way that engages <strong>and</strong> inspires that<br />

individual. This requires recognizing that the company’s workforce consists of many types of<br />

workers, who will increasingly reflect generational differences in learning style, educational<br />

background, <strong>and</strong> capabilities using technology.<br />

To date, only modest strides are being made in the use of cultural relevant education best<br />

<strong>practices</strong>. While 8 out of 10 companies have codes of conduct, utilize online education,<br />

or offer classroom experiences, 5 in 10 companies struggle with cultural differences, 4 in<br />

10 companies say there are challenges to make the education relevant, <strong>and</strong> 2 in 10 cite<br />

lack of translated materials, low leadership support, or low employee motivation. <strong>The</strong>re is<br />

disconnect between the efforts to educate employees <strong>and</strong> the sense that the efforts are<br />

successful. However, it does appear that companies have recognized the importance of<br />

educating their boards <strong>and</strong> senior leadership <strong>and</strong> have increased efforts since 2007. This<br />

alone is a positive step, but the dots must be also connected between developing the<br />

company’s leadership <strong>and</strong> educating its employees. <strong>The</strong> company must be viewed as one<br />

organization on the same journey.<br />

<strong>LRN</strong> | 2008 Ethics <strong>and</strong> Compliance Risk Management Practices Report | 19

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