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COMPETITION IN MIAMI<br />
Competition in the luxury market in Miami, Florida is extremely high. Saint<br />
Laurent’s Miami location directly competes with many of the brand’s competitors<br />
on a retail level. Based on Saint Laurent’s target customer as well as the<br />
demographic that attends Art Basel Miami, Alexander McQueen, Gucci and<br />
Versace are Saint Laurent’s direct competitors. All of the following mentioned<br />
brands cater towards a modern, chic customer.
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