Pop-Up Shop

Promotion Rational
DETAILS OF PHYSICAL SPACE
This retail space itself becomes an art piece that also symbolizes the brand of Saint Laurent through the accents incorporated in
the design.
The structure was a commissioned to artist Tom Fruin and is comprised of glass and iron in a de stijl design similar to Mondrian’s
work, Composition with Large Red Plane, Yellow, Black, Gray, and Blue. Similar to stained glass, each square is colored and slightly opaque,
creating an open feeling.
Nickel and marble, as well as the logo are featured throughout the space, reflecting the designs of Saint Laurent stores. The ambiance
is created as homage to Saint Laurent through the large framed portrait, bouquets of roses on tall votives, and luxurious Persian rugs.
A white marble table sits below the portrait of Saint Laurent holding candles, also adding to the ambiance.
The visual merchandising features a large marble cube in the center of the shop representing both Saint Laurent and Mondrian,
and presents the merchandise in a way that allows the customers to handle the products. Our merchandise assortment will include a
limited edition Saint Laurent beach tote bag made of canvas and leather, a leather business card holder, a key chain, and a silk scarf, all
incorporating a Mondrian-inspired print.
Other fixtures include the 10 hanging light fixtures, as well as the nickel plated frames holding four screens along the walls of the
shop, running footage of Saint Laurent and his iconic works. These screens provide an educational experience of the brand to unfamiliar
customers. Two transaction stations on either side of the shop hold four iPads, which will be used to complete customer transactions.
These stations are also used to hold merchandise behind the counters. We will also have one security guard at the pop-up-shop during
operating hours.