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GROWTH PLANS<br />
Current Ownership Structure<br />
Saint Laurent is currently owned and operated by Kering. Kering is governed by an executive committee; Francois-Henri<br />
Pinault is currently the chairman and CEO of Kering. The board of directors is Kering’s principal governing body which<br />
collectively represents all the shareholders. The board of directors has taken the view of the recommendations of the<br />
FEP-MEDEF Code of corporate governance. As of May 6, 2014, eleven directors comprise the board: four women and<br />
seven men, of various nationalities (five of them independent). The new director is Daniela Riccardi. The board has set<br />
up five specialist corporate governance committees: audit, remuneration, appointments, strategy and development, and<br />
sustainable development committees. Under Saint Laurent itself, Francesca Bellettini is the current CEO and Hedi Slimane<br />
is the current creative director. The Saint Laurent retail network comprises directly-operated boutiques, including<br />
flagships in Paris, New York and Hong Kong, select multi-brand boutiques and department stores.<br />
Revenue<br />
In 2013, Saint Laurent’s revenue reached €557 million in revenue, growing from 2012’s €473 million revenue. In 2013,<br />
44% of revenue came from Leather Goods; 24% from Ready-to-Wear; 22% from shoes; and 10% from other.<br />
Future Growth Projections<br />
Saint Laurent is increasingly growing with 1,445 average number of employees and 115 directly-operated stores as of<br />
2013, compared to 1,208 average number of employees and 89 directly-operated stores at the end of 2012. Future growth<br />
plans include a particular focus on new product launches across all the main categories. Customers reacted positively<br />
to the all-new lines of shoes and handbags, such as the Sac de Jour and Paris shoes. Since June 2013, 30 countries have<br />
been added to the e-commerce website ysl.com (total is 60 now), and further growth in emerging markets will continue.<br />
Social media efforts on Facebook and Twitter will continue to be pushed. The company is heavily pursuing retail<br />
expansion since the launch of its new store concept in 2012. The focus will be on emerging markets, though there will<br />
be further development in mature ones. Existing stores will be progressively refurbished with the new concept (Kering<br />
Report, 2013).<br />
MISSION STATEMENT<br />
“Saint Laurent Paris aims to create and market highly desirable products through innovation and unparalleled<br />
quality and design” (Kering Report, 2013).
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