Sports Management Issue 1 2012 - Leisure Opportunities
Sports Management Issue 1 2012 - Leisure Opportunities
Sports Management Issue 1 2012 - Leisure Opportunities
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ISSUE<br />
IN THIS ISSUE 1 <strong>2012</strong><br />
18 UK Sport CEO Liz Nicholl is steering high performance sports towards <strong>2012</strong> success<br />
28 Caving has the ‘x factor’ at XC<br />
40 Euro <strong>2012</strong> raise the hosts’ profiles<br />
62 Cath Prisk promotes community play<br />
3 EDITOR’S LETTER<br />
6 LETTERS<br />
8-9 THOUGHT LEADERS<br />
Industry comment from John Goodbody,<br />
Nick King and Duncan Wood-Allum<br />
10 NEWS<br />
16 PEOPLE NEWS<br />
17 OLYMPIC PROFILE: Peter Bayer<br />
The CEO of Innsbruck <strong>2012</strong> Youth Olympic<br />
Games talks to Karen Maxwell about<br />
social media marketing and how the<br />
Games helped to spread the YOG message<br />
18 INTERVIEW: Liz Nicholl OBE<br />
Karen Maxwell talks to the CEO of UK<br />
Sport about Mission <strong>2012</strong> and beyond<br />
22 TOUCHING BASE<br />
Four industry experts offer advice on<br />
surviving the cuts in funding for sport.<br />
By Kath Hudson<br />
24 RESEARCH: APS 5<br />
Sport England’s Lisa O’Keefe highlights<br />
national sports participation findings<br />
from the fifth Active People Survey<br />
28 TOP TEAM: XC<br />
Karen Maxwell gets to grips with caving<br />
and climbing and talks to some of the<br />
partners at Hemel Hempstead’s one-stopshop<br />
for youth services and extreme sports<br />
32 RESEARCH: The global sport market<br />
PricewaterhouseCoopers’ Julie Clark<br />
guides us through the recently-updated<br />
report on international sports market<br />
revenue predictions towards 2015<br />
36 GLOBAL SPOTLIGHT: Russia<br />
Jon Coxeter-Smith gives his views on<br />
Russia’s long-term strategy for sport<br />
40 EURO <strong>2012</strong><br />
Poland and the Ukraine’s investment into<br />
this high-profile event. By Pete Hayman<br />
44 GRASSROOTS: Water polo<br />
The ASA’s plans to create a new<br />
generation of top waterpolo players<br />
48 DEVELOPING THE RIGHT<br />
SPORTS HALL<br />
David McHendry discusses the need for<br />
properly specified, correctly-sized facilities<br />
52 FUNDING THE PLACES,<br />
PEOPLE, PLAY<br />
Tom Walker rounds up the initiatives to<br />
transform the places people play sport<br />
4 Read <strong>Sports</strong> <strong>Management</strong> online sportsmanagement.co.uk/digital <strong>Issue</strong> 1 <strong>2012</strong> © cybertrek <strong>2012</strong>