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Sports Management Issue 1 2012 - Leisure Opportunities

Sports Management Issue 1 2012 - Leisure Opportunities

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ISSUE<br />

IN THIS ISSUE 1 <strong>2012</strong><br />

18 UK Sport CEO Liz Nicholl is steering high performance sports towards <strong>2012</strong> success<br />

28 Caving has the ‘x factor’ at XC<br />

40 Euro <strong>2012</strong> raise the hosts’ profiles<br />

62 Cath Prisk promotes community play<br />

3 EDITOR’S LETTER<br />

6 LETTERS<br />

8-9 THOUGHT LEADERS<br />

Industry comment from John Goodbody,<br />

Nick King and Duncan Wood-Allum<br />

10 NEWS<br />

16 PEOPLE NEWS<br />

17 OLYMPIC PROFILE: Peter Bayer<br />

The CEO of Innsbruck <strong>2012</strong> Youth Olympic<br />

Games talks to Karen Maxwell about<br />

social media marketing and how the<br />

Games helped to spread the YOG message<br />

18 INTERVIEW: Liz Nicholl OBE<br />

Karen Maxwell talks to the CEO of UK<br />

Sport about Mission <strong>2012</strong> and beyond<br />

22 TOUCHING BASE<br />

Four industry experts offer advice on<br />

surviving the cuts in funding for sport.<br />

By Kath Hudson<br />

24 RESEARCH: APS 5<br />

Sport England’s Lisa O’Keefe highlights<br />

national sports participation findings<br />

from the fifth Active People Survey<br />

28 TOP TEAM: XC<br />

Karen Maxwell gets to grips with caving<br />

and climbing and talks to some of the<br />

partners at Hemel Hempstead’s one-stopshop<br />

for youth services and extreme sports<br />

32 RESEARCH: The global sport market<br />

PricewaterhouseCoopers’ Julie Clark<br />

guides us through the recently-updated<br />

report on international sports market<br />

revenue predictions towards 2015<br />

36 GLOBAL SPOTLIGHT: Russia<br />

Jon Coxeter-Smith gives his views on<br />

Russia’s long-term strategy for sport<br />

40 EURO <strong>2012</strong><br />

Poland and the Ukraine’s investment into<br />

this high-profile event. By Pete Hayman<br />

44 GRASSROOTS: Water polo<br />

The ASA’s plans to create a new<br />

generation of top waterpolo players<br />

48 DEVELOPING THE RIGHT<br />

SPORTS HALL<br />

David McHendry discusses the need for<br />

properly specified, correctly-sized facilities<br />

52 FUNDING THE PLACES,<br />

PEOPLE, PLAY<br />

Tom Walker rounds up the initiatives to<br />

transform the places people play sport<br />

4 Read <strong>Sports</strong> <strong>Management</strong> online sportsmanagement.co.uk/digital <strong>Issue</strong> 1 <strong>2012</strong> © cybertrek <strong>2012</strong>

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