Sports Management Issue 1 2012 - Leisure Opportunities
Sports Management Issue 1 2012 - Leisure Opportunities
Sports Management Issue 1 2012 - Leisure Opportunities
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SPORTS FUNDING<br />
FUNDING THE<br />
PLACES PEOPLE PLAY<br />
TOM WALKER ROUNDS UP SPORT ENGLAND’S INITIATIVES AIMED<br />
AT TRANSFORMING THE PLACES WHERE PEOPLE PLAY SPORT<br />
P<br />
laces, People, Play is a £135m<br />
initiative that promises to<br />
bring the ‘inspiration and<br />
magic’ of a home Olympic<br />
Games and Paralympic Games into<br />
the heart of local communities. It is<br />
being delivered by Sport England in<br />
partnership with the British Olympic<br />
Association, the British Paralympic Association<br />
and with the support of the<br />
London Organising Committee of the<br />
Olympic Games (LOCOG).<br />
The initiative has been divided into six<br />
separate schemes and sports clubs, local<br />
authorities, charities, trusts and individuals<br />
are being encouraged to apply<br />
for funding and/or training.<br />
Here we outline each scheme, provide<br />
an update of the progress made<br />
on each initiative and offer information<br />
for those wanting to take part.<br />
ICONIC FACILITIES FUND<br />
The Iconic Facilities fund will invest<br />
a total of £30m over the next three<br />
years in innovative, large-scale,<br />
multi-sport facility projects that are<br />
regionally significant for at least two<br />
sports and can demonstrate longterm<br />
financial viability.<br />
Priority will be given to a small<br />
number of strategic facility projects<br />
that will significantly contribute to an<br />
increase in sports participation.<br />
Facilities that receive Iconic Facilities<br />
funding will be promoted as examples<br />
of best practice and will provide<br />
a network of regional sports facilities<br />
– delivering mass participation across<br />
a number of sports. Every sports facility<br />
that receives funding will carry the<br />
London <strong>2012</strong> Inspire mark – celebrating<br />
the link to the Games.<br />
STATUS:<br />
The next £10m funding round of<br />
Iconic Facilities, which will support<br />
multi-sport facilities that help increase<br />
participation and deliver a<br />
sustainable sporting legacy beyond<br />
<strong>2012</strong>, will open in Autumn <strong>2012</strong>.<br />
HOW TO APPLY:<br />
For the final funding date and to<br />
find out how to apply, visit:<br />
www.sportengland.org/funding/<br />
iconic_facilities<br />
SPORT MAKERS<br />
This initiative encourages people to<br />
make sport happen at the local level<br />
and embed the Olympic and Paralympic<br />
values in grassroots sport.<br />
Rather than investing in facilities,<br />
the £4m Sport Makers initiative is<br />
creating a network of 40,000 new<br />
sports heroes aged 16 years and over.<br />
Each Sport Maker will spend at least<br />
10 hours organising or leading community<br />
sporting activities for their<br />
friends, neighbours or colleagues.<br />
Everyone who chooses to become<br />
a Sport Maker is invited by their<br />
County <strong>Sports</strong> Partnership to come to<br />
an inspiring workshop near to where<br />
they live or work. Here they gain the<br />
skills and are supported to find local<br />
opportunities that suit them in order<br />
to increase participation in sport.<br />
STATUS:<br />
Since its launch in October 2011, more<br />
than 10,000 people have signed up.<br />
The programme will run until September<br />
2013, at which time it’s hoped<br />
at least 40,000 people will be making<br />
sport happen around the country.<br />
HOW TO APPLY:<br />
To find out more about how to<br />
become a <strong>Sports</strong> Maker, or sign up to<br />
the initiative, visit:<br />
www.sportmakers.co.uk<br />
SPORTIVATE<br />
An initiative that aims to create the<br />
sporting opportunities and challenges<br />
that gives everyone the chance<br />
to become part of the London <strong>2012</strong><br />
mass participation legacy.<br />
This £32m lottery programme is<br />
giving 14- to 25-year-olds access to<br />
six-week courses in a range of sports<br />
including judo, golf, tennis, wakeboarding,<br />
athletics, and parkour or<br />
free running.<br />
Sportivate is being delivered by the<br />
network of 49 County <strong>Sports</strong> Partnerships,<br />
which are working with local<br />
providers and sports clubs to help teenagers<br />
and young adults, who aren’t<br />
currently playing sport in their own<br />
time, to continue taking part in an<br />
activity long after they have completed<br />
their course.<br />
STATUS:<br />
The first six months resulted in 33,000<br />
young people being inspired to do<br />
sport. Sportivate will run until March<br />
2015 – giving hundreds of thousands<br />
of young people the chance to discover<br />
a sport they really enjoy.<br />
HOW TO APPLY:<br />
To find out about Sportivate in your<br />
area, visit: www.sportengland.org/<br />
about_us/places_people_play/sportivate.aspx<br />
and click on the CSP link<br />
52 Read <strong>Sports</strong> <strong>Management</strong> online sportsmanagement.co.uk/digital<br />
<strong>Issue</strong> 1 <strong>2012</strong> © cybertrek <strong>2012</strong>
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