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Corporate plan (PDF 936 kB) - Tanzania National Parks

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Objective<br />

Key Performance<br />

Indicators<br />

More avenues<br />

for income<br />

generation<br />

Increase in<br />

income generation<br />

thus self<br />

sufficiency to meet<br />

operations<br />

Increase in<br />

contribution to the<br />

Treasury<br />

Strategy Target Functional<br />

Responsibility<br />

4.1: Diversify<br />

and effectively<br />

promote tourism<br />

products and<br />

services<br />

4.1.1: Tourism marketing strategy<br />

reviewed and implemented<br />

by June 2009<br />

4.1.2: New tourism products<br />

developed and introduced by<br />

June 2009<br />

Tourism<br />

Planning<br />

4.1.3: Collaboration with key<br />

stakeholders strengthened and<br />

implemented by 2013<br />

Tourism<br />

4.1.4: Develop and implement<br />

tourism investment policy (to<br />

guide private investments) by<br />

December 2008<br />

Planning<br />

4.2: Invest in<br />

tourism and<br />

non-tourism<br />

ventures<br />

4.2.1: Develop and implement<br />

investment business <strong>plan</strong> by<br />

June 2009<br />

SO 4:<br />

Organizatio<br />

n’s potential<br />

for income<br />

generation<br />

fully<br />

realized<br />

Planning<br />

46

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