Retention and Recruitment for the Volunteer Emergency Services

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Retention & Recruitment for the Volunteer Emergency Services: Challenges & Solutions 4 use of Various media A wide variety of media has been used to aid in recruiting. They include television, radio, newspapers, flyers, posters, paper bags, billboards, bus signs, restaurant placemats, and many more unusual ideas. teleVision, radio, and Print media There is much debate about which medium works best for recruiting ads: television, radio, or print. Some feel that public service announcements on a local television channel are better than ads in local papers. Some departments use short radio clips. Others feel that word of mouth is more effective than any formal advertising. The majority feel that newspaper advertisements have not been very effective for recruiting. However, most departments have not found or invested in high quality print ads, such as the ones in the New Tools Kit that the NVFC distributes to its members. The kit was developed by volunteer firefighters working with a top advertising firm. Departments can use these ads from the NVFC kit alone or as a supplement to other recruiting measures. “Newspaper advertisements can be very effective so long as they communicate the right message. Emphasis should be on professionalism, training, excitement, meaningful service, and traditions. Be sure to emphasize your group is an equal opportunity organization which does not discriminate on the bases of sex, race, age, religion, or creed.” One department reported that small want ads in the local newspaper brought in more applicants than general-purpose large ads. Many people screen the want ads for a variety of reasons and are looking for new opportunities and excitement. News Stories and Features--Several departments have found it rewarding to cultivate friendships with the media and encourage them to run stories about the department. Keep the media involved by inviting them to drills, to ride along, or to become a member. The media assists recruiting best by giving publicity to the fire department’s successes and events, and featuring articles on individual members. Attempt to have a story on fundraisers, election of officers, or new equipment purchased at least monthly. Ideally, the stories also should mention the ever-present need for good volunteers. In order to assist the media in promoting the visibility of individual members, the department can hire a photographer to take a publicity picture of each member. These pictures can be supplied to the press for either small background stories or major fires. This also aids in retention, by promoting recognition.
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U.S. Fire Administration Retention
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U.S. Fire Administration Retention
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Preface In 2004, the U.S. Fire Admi
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viii contents Other Image-enhancing
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x contents Individual Retirement Ac
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xii contents Tests and Background C
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introduction The volunteer emergenc
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Retention & Recruitment for the Vol
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THE RETENTION & RECRUITMENT CHALLEN
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RETENTION: Challenges & Solutions
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A Retention & Recruitment for the V
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Example: goal --Comply with all of
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• improve “customer service”;
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• Participate in local parades. R
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