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12 WholesaleManager GROCERY - FOOD YOUNG’S YOUNG’S HAS IT ‘IN THE BAG’ WITH MICROWAVEABLE FISH Young’s, the nation’s favourite fish brand, is launching a new range of innovative, microwaveable fish meals. The ‘It’s in the Bag’ range includes two headline recipes; Salmon Pasta and Seafood Paella. The Salmon Pasta is made with Atlantic Salmon in a creamy cheese sauce with succulent garden peas and penne pasta. The Seafood Paella uses the classic combination of prawns, Alaskan Pollock, and chorizo sausage in a spicy sauce with red peppers, peas, rice and a touch of smoked paprika. WYKE FARMS WYKE FARMS VINTAGE CHEDDAR NAMED RESERVE CHAMPION Wyke Farms, the UK’s largest independent cheese producer and milk processor, was the recipient of numerous accolades at the Devon County Show Dairy Produce competition, including first prize awards in the Vintage Cheddar, Double Gloucester and Creamery Butter categories, as well as the high honour of Reserve Champion. OEA IT’S HERE AT LAST FROM OEA! – EXTRA SPECIAL VIRGIN OLIVE OIL Olives Et Al is launching its own Extra Virgin Olive Oil after requests to add an all-round, versatile and great value oil to the range. ”We could go on about the aromas of green tomatoes and lemons, or the balanced fruitiness and pepperiness along with notes of banana and nuts, but we think it’s more important to say we’ve worked with one of the finest olive oil producers we’ve ever come across to create this great all-round extra virgin olive oil,” explained Giles Henschel, founder of Olives Et Al. UNCLE BEN’S UNCLE BEN’S UNITES PORTFOLIO WITH NEW CAMPAIGN Family favourite food brand, Uncle Ben’s, has announced a new communications campaign that will, for the first time, unite its sauce and rice ranges with a complete mealsolution position. The “Make teatime, with Uncle Ben’s” platform kicked off on the 19th April and consists of a multi faceted communications agenda covering press, in-store experiential sampling, PR and digital. SOUPS SUMMER SOUPS TO KNOCK YOUR WINTER SOCKS OFF Uncompromising recipes of fresh, organic and seasonal vegetables and herbs gathered at just the right time to deliver the most intense flavours, Rod and Ben’s 100% organic summer soup range is ready to be savoured! Some of the soups are wheat and gluten free, some are dairy free, some have award-winning badges on them from the Great Taste Awards and Organic Food Awards, and all are low in salt and have zero tolerance for anything artificial. GUYLIAN SPRING LOOK FOR THE WORLD’S FAVOURITE BELGIAN CHOCS Guylian, the world’s favourite Belgian chocolates, is unveiling a new look for its 2010 Spring line up. Leveraging the brand’s premium positioning, the new design features Guylian’s distinctive branding, accented by gold and brown. The new look is designed to revitalise the brand, giving it stand out on shelf, whilst remaining instantly recognizable to Guylian’s loyal consumers. DEL MONTE DEL MONTE GETS NAKED WITH PREPARED FRUIT RANGE Del Monte®, is baring all as it applies its market expertise to growing the prepared fruit category, with the launch of its new Naked Fruit range. Providing consumers with a convenient way to enjoy premium quality fruit they have come to expect from Del Monte, the Naked Fruit range includes a variety of fresh fruit that is pre-peeled, sliced and ready-to-eat, ideal for healthier ‘on the go’ snacking. ELIZABETH SHAW ACTS ON IMPULSE WITH STYLISH NEW MINT CRISP INITIATIVE ELIZABETH SHAW, one of the UK’s oldest and most famous confectionery companies, is springing into action by creating stylish new seasonal designs for its brand-leading Mint Crisp chocolates and a new pack specifically for the impulse sector. Elizabeth Shaw Mint Crisp chocolates are now available in a 43g impulse pack with an RRP of 99p. Launched in dark and milk chocolate varieties, the attractive Following the in the footsteps of Giant Cookies, respected foodservice brand Brontë is unveiling two new biscuits to its hugely popular range. Taking inspiration from two of the nation’s favourite biscuits, Brontë is launching Giant Custard Creams and Giant Bourbon Creams, taking a fresh approach to two classic British treats. Weighing 65g each, the Giant Custard Cream has a deliciously crumby biscuit base and top, filled with a creamy custard centre, while the Giant Bourbon Cream has the all the features of a traditional bourbon with a full-on chocolatey filling. Targeting the student and adult snack market, Giant Cookies are seven-piece pack is designed to tap into the growing self-treat category and will be important in driving sales in the independent sector. Malachy McReynolds, Managing Director of Elizabeth Shaw, commented: “The new pack satisfies the need of the impulse market, combining indulgent treats, innovation and all-round appeal for chocolate lovers.” The new impulse pack complements the 175g Dark Mint, Milk Mint and Orange Crisp packs, which retail around £3.29. Chocolates are seen as a perfect gift and Elizabeth Shaw has for the first time launched special packaging for the key Christmas season featuring attractive bow and gift tag motifs. The new packaging will enhance the brand’s appeal for the growing gifting category. Established in 1881, Elizabeth Shaw is famous for a range of premium-quality products spearheaded by its brand-leading Mint Crisp chocolates with crunchy honeycomb pieces. This year will see the Bristol-based company embarking on an exciting and innovative programme of new product and packaging development, strongly supported by its biggestever advertising, PR and promotional campaign for both Mint Crisp and the iconic Famous Names liqueur chocolates. “We are delighted to be offering retailers and consumers the most exciting, innovative and comprehensive range of fine quality chocolates in the company’s history, with a support programme to match,” said Malachy McReynolds. “Elizabeth Shaw and Famous Names are iconic brands synonymous with quality chocolates and are therefore the perfect choice for all gift-giving occasions.” Elizabeth Shaw chocolates will benefit this year from a major support, including national magazine advertising, promotions, competitions and consumer sampling at lifestyle events such as The Chelsea Flower Show and the BBC Good Food Shows at Birmingham NEC, Glasgow and London Olympia. Trade enquiries should be directed to Elizabeth Shaw. Tel: 0117 937 1200. Email: mail@elizabethshaw.co.uk BRONTË TAKE ON NATION’S FAVOURITE BISCUITS aimed at those looking for a filling or sharing taste sensation. On-shelf appeal is maximised with distinctive packaging instantly recognisable from the Brontë family, with a window for mouth-watering appeal. Commenting on the launch of the product, Debbie Ballach, marketing manager for Brontë, said: “This new format offers consumers something that little bit different. We are taking a unique approach to two of the nation’s favourite biscuits and our consumer tests revealed the potential popularity of these products. Made with all butter cream fillings, we’re taking the biscuits back to their original roots.” BigD, the UK’s pub snack favourite, is on the look-out for a new babe to front its campaigns for the next four years. The firm has launched a UK search fronted by current BigD starlet, Malene Espensen, as she prepares to hand over her crown and mentor the lucky winner on her way to stardom. Owned by Merseyside-based Trigon Snacks, BigD produces tasty treats to thousands of pubs across the UK including peanuts, cashews, chilli nuts, pork scratching. Brian Cardy, Big D Managing Director, said: “The BigD Babe is as popular as ever and we are responding to customer feedback asking for us to continue to develop the BigD brand and offer throughout the UK. “The brand is already the leading pub snack brand in many regions of the UK and our aim is to continue to grow our market share throughout the nation. “This exciting new nationwide search in partnership with one of FINN CRISP LAUNCHES NEW PLUS 5 WHOLEGRAINS Popular crispbread brand Finn providing carbohydrate and protein Crisp has launched a new wholegrain variety: Finn Crisp Plus 5 and antioxidants. So as well as being energy, and germ - full of vitamins Wholegrains which is baked using crunchily delicious, these new 5 a blend of no fewer than 5 grains - Wholegrains offer a superior healthy rye, wheat, oat, barley and millet. eating option. Business Development Director With a toasted seeds topping for Harri Nykanen of Finnish manufacturers Vaasan Oy commented: “Finn Wholegrains come in 2 varieties: added value, Finn Crisp Plus 5 Crisp Plus is a new range of premium crispbreads with higher value The new range will be supported by 190gm thins and 200gm crispbread. per kg, giving consumers an even magazine advertising and national tastier and healthier crunch. All Finn sampling, with an exciting competition to win a Winter Wonderland Crisp Plus products are baked with 100% wholegrain and are crammed Holiday in Finnish Lapland. full of fibre. Particularly appealing to our health-conscious female audience!” Kelly Torson SALES ENQUIRIES The flour used in the baking contains whole grain kernels, made up Email: KellyT@bakerbennett.co.uk Tel: 01706 650356 of bran - providing vitamin B, minerals and fibre, endosperm www.finncrisp.com - THE SEARCH UK’s pub snack favourite l search for new BigD b the main weekly lads mags is perfectly aligned to our core customer profile and we can’t wait to crown our new girl.” The introduction of the current BigD girl Malene Espensen four years ago encouraged an innovative re-brand for BigD, including a new logo, packaging design and pub cards featuring the Malene. 'Buy more, see more' BigD babes have been featured behind the bars of Britain since the 70s with three famous bods having fronted the much loved brand. This new search will be looking for girls across the UK who are seeking a boost into a highly competitive industry. Not only will the winner be taught about the industry by busty Malene, she will work alongside high-class photographers. She will also receive a four year contract with BigD, her own calendar shoot and invites to the hottest parties around. Top trump cards will be dished out to pubs across the UK with all the GAME ON FOR RUSTLERS Kepak Convenience Foods is targeting the UK’s gaming community as part of a wideranging package of support for Rustlers, the number one brand in the UK’s £108 million hot snacking category*1. Rustlers ‘GameSafe’ campaign is a humorous programme of activity aimed at encouraging UK gamers to take regular breaks during marathon gaming sessions. “Whilst we are taking a light-hearted approach, there is a serious underlying message about the need for gamers to refuel and relax. This follows international news stories reporting fatalities around the globe caused through excessive gaming, to the point of exhaustion,” says Kepak Convenience Foods’ Marketing Director John Armstrong. ON PACK PROMO Rustlers’ national campaign includes on pack promotions with Football Manager 2010, advertising in gaming publications, online promotions and blogging, national reader offers and exclusive editorial features looking into the lives of gamers. Rustlers can be prepared in just a couple of minutes making it the perfect snack to give games fanatics much needed fuel, without them having to spend too much time away from their computers! Kepak urge retailers to stock up on leading Rustlers lines to ensure your gamers aren’t left disappointed. Source *1 Nielsen Scantrack 52 w/e 20.03.10 Contact: 01772 688 300 www.rustlersgamesafe.com www.WholesaleManager.co.uk Summer 2010
GROCERY - FOOD IS ON aunches abe finalist girls’ information and voting details on so that pub-goers can get involved. BigD is stocked in all leading wholesalers, van sales operators and cash and carries at competitive prices. BigD pub cards come in Dry Roasted, Salted, Chilli, Mixed Nuts, Cashews and Pork Scratchings with the RSP starting from £5.44 per card. For more information on all BigD products and the UK search for the new BigD babe visit www.bigdnuts.co.uk. Premier Foods, the UK’s No. 1 food manufacturer, is extending its Homepride range this June with the launch of a raft of new products, including Vegetable Bakes, Pasta Bakes, Bolognese and Lasagne sauces. HOMEPRIDE EXTENDS BAKES RANGE Homepride has identified an opportunity to maximise family eating occasions, offering inspiration to its target market of young families with two or more children who are looking for quick, easy solutions for favourite meals. In order to capitalise on this, the brand is launching a range of Vegetable Bakes to drive sales & increase the brand’s relevance and modernity. The tasty bakes, available in Creamy Cheese, Smoky Paprika and Herby Tomato flavours, are designed to be used with vegetables that mums already have in their kitchens to create nutritious meals for the whole family. Scott Perry, Senior Brand Manager for Homepride, says, “It’s ever more important for Mums to make sure the family get their 5-aday, but it can be difficult to cook vegetables the whole family will eat. Vegetable Bakes will give our customers a convenient way to make healthy, simple meals for the whole family. The range is a natural extension of our Pasta Bake offering, so it’s a great fit with the Homepride brand and gives the sauces credibility. Retailers should make sure they are stocking this new offering alongside Pasta Bakes in order to benefit from incremental sales in the category.” The 500g Vegetable Bakes have an RSP of £1.59 and are available in cases of 6. In addition, Homepride is also refreshing its best selling Pasta Bake range with two new variants: Tomato, Garlic & Chilli and Ham & Mushroom. The new SKUs have an RSP of £1.59 and are available in cases of 6. HOMEPRIDE EXTENDS ITALIAN OFFERING The Italian Sauces market is worth £367m and is growing 7% year-on-year. Combined, Bolognese and Lasagne account for 41% of those sales. Bolognese is the No. 1 WholesaleManager HOMEPRIDE DRIVES TASTY SAUCE PROFITS WITH NEW VEGETABLE BAKES AND ITALIAN SAUCES Premier Foods, is extending its Homepride range with the launch of a raft of new products. Italian sauces flavour, growing at +7% year-on-year. Lasagne is No. 2, with growth of +12%. Homepride Jars are growing ahead of the market at +10.5%. To build on this momentum, Homepride is launching 500g jars of Bolognese sauce, Red Lasagne sauce and White Lasagne sauce. The popular sauces are a perfect fit for Homepride’s target market, who look for classic sauces which offer value, taste and convenience. Scott Perry, Senior Brand Manager for Homepride, explains, “Shoppers in the sauces market remain largely loyal to their favourite brand, so it’s not surprising to hear that 6 in 10 Homepride shoppers don’t buy Bolognese or Lasagne sauces at the moment. However, research shows that our customers would definitely buy these products if we offered them, so we’re confident that this launch will drive incremental sales in the Italian sauces market.” Homepride Bolognese sauce and Lasagne Red and White sauces should be sited with Pasta Bakes in store. The 500g jars have an RSP of £1.59 and are available in cases of 6. Homepride www.homepride.co.uk 13 CADBURY FLAKE DRESSED TO IMPRESS WITH NEW TV AD Cadbury Flake, the iconic British chocolate brand long famed for its Flake Girls enjoying a sensual, indulgent moment of pleasure, is launching a brand new TV campaign. Gone are the familiar dulcet tones of the, “Only the Crumbliest, Flakiest” jingle and the famous “Flake Girl” succumbing to the mouthwatering chocolate; instead the beauty and delicacy of the Cadbury product take centre stage in the mesmerising execution, represented simply by one girl and her yellow dress. Launched on our screens on 8th June on Channel 4, the new ad follows the successful on-pack promotion partnership with Benefit this spring, where Flake gave away one million lipsticks to consumers. The new Flake campaign runs for six weeks in June and July including TV, Cinema and PR backed by £3.5 million investment. Taking three weeks to create with 200 metres of fabric, the yellow dress becomes an analogy for the beautiful folds of the Flake chocolate itself. As the model spins slowly, the ruffles of her yellow dress swirl around her and delicately envelop her. Kate Harding, Trade Communications Manager at Cadbury UK, says: “Cadbury Flake campaigns are truly iconic and this is no exception. By focusing on the uniquely beautiful Flake product itself we are confident this TV execution will drive desire for crumbly, flakey chocolate amongst our existing Flake consumers and attract new ones. With £3.5 million investment the new campaign should create a lot of buzz so independents should maximise the support for the campaign by stocking Cadbury Flake on fixture.” Flake at a total brand level is worth £37m . The Flake consumer promotion in partnership with Benefit which began in February has driven a +5% value sales increase YTD vs. last year on the core SKU Cadbury Flake Milk Chocolate Single Bar. Created by esteemed Director Baillie Walsh, most famous for his stunning cinematic imagery in films such as “Flashbacks of a Fool” with Daniel Craig and the critically acclaimed Oasis documentary, “Lord don’t slow me down”, the subject of his lens is undoubtedly the sensational dress produced by couture designer Anthony Price and donned SINGLE SERVE SACHETS SHAKE UP VERY LAZY PASTES An innovative way of delivering perfectly measured amounts of flavour to food has been launched by English Provender Company, makers of the renowned Very Lazy ingredients brand. Single-serve sachets of its popular Very Lazy Garlic, Ginger and Hot Chilli Paste are aimed at making life even life easier for consumers wanting to prepare home cooked food without fuss. The sachets are available in recyclable multi-packs of six x 10g single flavours. Says brand manager Rachel Chang: “Rather than wasting time measuring out spoonfuls, consumers simply add the pre-measured sachet to their dish and carry on cooking. It couldn’t be quicker or easier and takes away the guesswork and confusion when following recipes.” by ethereal Russian Model Yulia Lobova. Harding continues: “Yulia Lobova becomes the 18th Flake Girl, joining the ranks of some of the most famous advertising of all time.” Cadbury UK www.cadbury.co.uk Sacla’, the Pesto Pioneers, have created a delightfully distinctive new recipe to inspire and excite both you and your cooking - Wild Garlic Pesto. LUVLY JUBBLY CALYPSO ADDS NEW COLA FLAVOUR TO RANGE OF ICE LOLLIES With summer now just around the corner, Calypso has added Cola as a new flavour to its popular Jubbly range of triangular ice lollies. Jubbly Cola, which is on sale now in a number of UK retailers including Iceland, Morrisons, Sainsbury's and the Co-Op, follows the success of Calypso's Orange, Strawberry, Blackcurrant, and Tropical flavoured ices, which have made Calypso the outright Truly irresistible, gorgeous wild garlic is combined with fragrant Basil to tantalise your taste buds and fire your imagination. Just stir through your favourite cooked pasta and shower with Parmesan or spread a generous spoonful on to a sliced Ciabatta and bake. For the ultimate comfort creation swirl through creamy mashed potato and serve with love! Wild garlic is good for you too; It contains more magnesium, manganese, iron and sulphur than common garlic, helping to keep you healthy and prevent illnesses. Wild garlic grows in woodland amongst the bluebells and along the river banks. Its long lush leaves are similar to those of the Lily of the Valley and it bursts into bloom with white flowers and a unique garlic scent. Unlike domestic garlic, wild brand leader in the freeze drink market, with a 54% market share. Packaged in Tetra Classic Aseptic cartons, Jubbly Cola has an RRP of £1.79 for a box of 10. A growth market for Calypso, freezeable products overall grew by 2% last year despite recession and poor summer weather. The company manufactures over 150 million freezeable products each year, from its factory in Wrexham. SACLA’ GOES WILD! A delightfully distinctive new recipe to inspire and excite both you and your cooking garlic is championed for its leaves rather than its bulb. The bulbs, along with the flowers, are edible, but are much smaller in quantity. Wild garlic is milder than domestic garlic and the leaves are delicious both raw and cooked, and works well in salads and soups. If foraging amongst woodland sounds too arduous, Sacla’ have made it nice and easy for you capturing all the flavour and goodness in a handy jar of Wild Garlic Pesto! And if you really want to bring out your wild side, why not try these delicious recipes for Prawn and Wild Garlic Pesto Spaghetti, or Wild Garlic Pesto Mash - the most amazing accompaniment for any occasion. Buon appetito! And if this inspires you to find out more why not visit our website for heaps of lovely recipes at www.sacla.co.uk or become one of our very special fans on facebook www.facebook.com/ItalianFoodLovers Wild Garlic Pesto is available in Waitrose and independent retailers at £1.99. Sacla www.sacla.co.uk Summer 2010 www.WholesaleManager.co.uk
Page 1 and 2: WholesaleManager THE PUBLICATION FO
Page 3 and 4: NEWS WholesaleManager 3 Taking a fr
Page 5 and 6: NEWS WholesaleManager 5 THE BUSINES
Page 8 and 9: 8 WholesaleManager DRINKS NEWS AWAR
Page 10 and 11: 10 WholesaleManager CHRISTMAS PRODU
Page 14 and 15: 14 WholesaleManager GROCERY - FOOD
Page 16 and 17: 16 WholesaleManager FACTORY SAVED F
Page 18 and 19: 18 WholesaleManager THE WAREHOUSE T
Page 20 and 21: 20 WholesaleManager MARLBORO MARLBO
Page 22 and 23: 22 WholesaleManager MINTEL REPORTS

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