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2 WholesaleManager CONTENTS SUMMER 2010 4 NEWS Oakland International scoop Environmental Award at the Chamber of Commerce Awards. 8 DRINKS Budweiser drives home responsible drinking message with new ‘Designate a Driver’ campaign. 12 GROCERY - FOOD Popular crispbread brand Finn Crisp has launched its new Plus 5 Wholegrains. 16 THE WAREHOUSE Factory saved from fire - Fireray 5000 Beam Detector saves factory from Acetone blaze. 20 NON-FOOD One of the UK’s bestselling dog food brands CESAR® launches a new Puppy line. SPAR ANNOUNCES £150M DEAL WITH BOURNE LEISURE GROUP SPAR (UK) Limited has announced a massive five year contract worth £150 million at retail level, with Bourne Leisure Group, the UK owner of Haven Holiday Parks, Butlins and Warner Hotels. The contract will see 42 SPAR branded stores at all 36 Haven Holiday Parks across England, Scotland and Wales and the three iconic Butlins Family Entertainment Resorts in Bognor Regis, Skegness and Minehead. Five SPAR RDCs will service the stores: CJ Lang & Son Ltd, James Hall & Co Ltd, AF Blakemore & Son Ltd, Capper & Co Ltd and Appleby Westward Group Ltd, providing the delivery of ambient/grocery, chilled, frozen, meat, fresh produce, alcohol and tobacco products. Each Bourne Leisure site will now benefit from being able to offer SPAR’s own label range, its national promotions scheme linked to the SPAR Real Deals promotional activity and consumer marketing activities including £5 million on media, radio and leaflets. The sites will now also have the advantage of displaying consistent branding, which includes new fascia, in store imagery support and elements of SPAR’s Food-to-Go products. They will also receive team training, store standards and planogramming, all led by a Local Account Manager. Mark Harper, Operations Director at Bourne Leisure said: “We are delighted to be entering into a partnership with SPAR, a retailer that shares our values of providing the highest standards of customer service and care. “SPAR has an established reputation for value and an extensive portfolio of convenience products, particularly their excellent own brand range, which means we can expand the range of products we provide our customers. “Furthermore, the SPAR branding in our stores will help reinforce the retail proposition we are offering,” he concluded. Richard Bennett, SPAR Retail Director, said the deal was excellent news for SPAR’s business development. “This five year contract with Bourne Leisure Group is allowing us to expand our portfolio of SPAR convenience stores across the country.” Richard Bennett (right), SPAR UK Retail Director with Mark Harper (left), Bourne Leisure Operations Director at Primrose Valley Holiday Park, Near Filey, North Yorkshire with Haven Park Characters Rory the Tiger and Naughty Ned! Continued from front page Neal Haworth, cate gory marketing manager at Aimia Foods, says: “No Fear Extreme Energy is a hugely exciting proposi tion. A wellestablished brand, already synonymous with extreme sports and attention grabbing campaigns, No Fear is edgy and holds massive appeal with energy drinks’ key audience. This, coupled with the innovative and quirky resealable can, gives it the potential to be a new ‘musthave’ drinks brand for a young male audi ence. “In the five months since our initial launch, No Fear Extreme Energy has already become an in demand product. Feedback from our sales teams have been very positive, demand is especially strong in the convenience sector, where retailers have reported sales outstripping other Energy drink brands. It’s important wholesale and cash & carry customers keep pace and if they have not already done so they list No Fear at an early opportunity to take advantage of the seasonal surge for soft drinks. “We are already looking to the future and are in the process of expanding the current offering of No Fear Extreme Energy. We believe the product has huge potential and it will be exciting to see the brand go from strength to strength.” Retailers will also be able to capitalise on the good profit margins to be made with No Fear Extreme Energy, which Aimia says ‘delivers the best POR in large format can’ No Fear 24 packs can be sold either as single cans or 4 x 6 multipacks so there is flexibility for the trade to sell in the case size that best suits their cus tomer base. Trade customers can then choose to sell the product in a six pack, individually or by the case of 24. No Fear ‘Extreme Energy’ is the latest big brand name to add to the Aimia Foods license portfolio within cold drinks. It joins Slazenger S1 IBS LAUNCHES NEW PACKAGE NEWS AIMIA FOODS SHOWS “NO FEAR” WITH UK’S FIRST RE-SEALABLE CAN sports drinks, a hypotonic sports drink Aimia launched last year that became the official sports drink of choice at a number of high profile sporting events and Outspan Drinks which are available in pure juice, Juice drinks and smoothies all with no artificial colours, flavours or preservatives. For more information about No Fear Extreme Energy please phone 01942 408600 or email customer.services@aimiafoods.com 21 HARDWARE & I.T. Sheffield-based returnable packaging innovator Loadhog, puts a secure lid on the bulk transport market. 23 AND FINALLY... The North East England Food and Drink Group has appointed Marion Schooler as project manager. COMING UP AUTUMN 2010 BREAKFAST NEWS Healthy profits from healthy breakfasts – taste of hot news from the companies supplying food and drinks for the first meal of the day. TINNED FOOD A look at all things tinned. “Can” you beat it!! TABLE TALK A tempting look at the ‘hottest’ and ‘coolest’ sauces, dressings and condiments for shoppers’ tables. International Business Systems (IBS AB) launches IBS Distribution Intelligence, a distribution-focused business intelligence suite. IBS Introduces the first in a wave of strategic product announcements for Scalable Distribution. International Business Systems (STO: IBS B), the leading application supplier for wholesale and distribution, announced today a new package of business intelligence (BI) software offerings, named IBS Distribution Intelligence, designed for the specific demands and needs of wholesale and distribution. The launch of IBS Distribution Intelligence is the first in a wave of strategic product announcements planned for the company during 2010, focused on Scalable Distribution. IBS Distribution Intelligence, which is part of the IBS Enterprise Distribution Management application suite, is a set of integrated planning, real-time monitoring and performance improvement management-tools. Together they provide all the necessary capabilities to run, improve and plan for better distribution processes. Packaged as a scalable suite of products, IBS Distribution Intelligence provides a complete BI solution for distribution, no matter how small or large. Specifically the new packaged offerings consist of three key sets of products: 1) For “Planning” IBS Planners - a set of graphical planning tools for sophisticated modelling, forecasting and planning at all levels of demand, supply, and sales and operations planning (S&OP). The tools are based on advanced statistical modelling algorithms as well as direct customer demand forecasts and marketing and sales forecasts insight, and include some of the most advanced planning methodologies of today. 2) For “Operational Management” IBS Activity Monitor - a solution that provides fast, accurate and realtime visibility of operations and processes from the warehouse through to the boardroom. IBS Activity Monitor helps users have a ‘direct window’ into the very workings of a company’s operations, allowing the information to be extracted and combined with online information for viewing on-screen, on paper or integrated with other PC applications, such as spreadsheets, email or HTML. IBS Alert Manager - allows triggers and alerts to be defined within IBS Enterprise such that when a particular event occurs (for example a stock item reached a predefined limit) as set of particular notifications (e.g. email or SMS text message) and actions can be carried out automatically. 3) For “Reporting & Analysis” IBS Performance Manager - collects and organises data from IBS Enterprise and other sources, to allow users to ‘slice-and-dice’ information, run reports and analyse historical information. IBS Performance Manager comes with over two hundred pre-defined reports, and key performance indicators (KPIs) based on industry-standard metrics such as the SCOR-model. “This launch of our new Distribution Intelligence offerings is the first of several such important announcements in the coming few months,” says Andy Bailey, Chief Marketing Officer at IBS. “As the leader in Distribution Resource Management software we know what makes distribution tick, and having the right information at the right time and at the fingertips of the right people is the key.” Although each implementation of IBS Distribution Intelligence can be fine-tuned to any specific requirements, its focus on ‘encapsulated expertise’ pre-configured reports and pre-built data models, means it can be up and running within a few days. Designing and developing such systems from scratch can take many months and sometimes years to build. Each of the three product areas of IBS Distribution Intelligence provides a powerful standalone solution, but together they offer the up-to-date, accurate information needed to make those critical business decisions that maximise the five key distribution value drivers: • Maximised revenues • Reduced expenses • Improved margins • Optimised inventory • Controlled cash “Better decisions means better planning and better planning means lower operational costs and improved customer service levels,” continued Bailey. “Likewise faster notification when things go wrong, which they inevitably do from time to time, means you can deal with it before it becomes a crisis. That again translates into happier customers, streamlined business processes and ultimately increased profitability. Our main objective is to make this a reality for customers.” For more information, please visit www.ibs.net www.WholesaleManager.co.uk Summer 2010
NEWS WholesaleManager 3 Taking a fresh view of the Wholesale business Welcome to the Summer 2010 issue of Wholesale Manager JAMES SURRIDGE Publishing Editor Welcome to the Summer 2010 issue of Wholesale Manager. Here we are again, bringing the UK cash ‘n’ carry and delivered wholesale industry your first independently published, sector-specific tabloid magazine, with the big format’s ability to make big statements and big impacts. At Wholesale Manager we pride ourselves on being innovative and independent in the way we do things. We’re here because we know the wholesale market wants a publication dedicated to you, with the latest information from the suppliers on whom you rely for the best selling products and big name brands. Our pledge is to present this news in a refreshing, accessible way. It might take a little time to get used to our style because it is different, but then again, the best new things always take a bit of getting used to. Before we launched, we researched what you, the readers were looking for, and we reckon we’re getting there. We’ve got a mix of news and features that fit the bill for today’s wholesalers. In this issue we’ve got features on Back To School, Christmas and Home Baking. As September approaches, ‘Back To School’ is very big business. The Back To School opportunity for cash ‘n’ carries and delivered wholesalers takes in food and drink items for the lunch box on one hand and clothing, footwear and home stationery on the other. At first glance home baking might not seem a very sexy category, but it has a lot going for it in these tough times. Taking out the effects of inflation from rising commodity prices, it’s still pretty healthy, with plenty of profit opportunities for cash ‘n’ carries and delivered wholesalers serving neighbourhood stores. And finally there’s the ‘C’ word - Christmas! Despite the continuing recession and ongoing uncertainty about the economy, there’s one thing wholesale managers can be sure of. Christmas is coming round again in a few months’ time, and as always it’s going to be an extremely big business opportunity, as consumers do their best to forget about their troubles and enjoy themselves with friends and family. Have you started planning yet Our ambition is for Wholesale Manager to be the title of choice wholesale managers turn to when they want a good read – in print or digitally. Hence we’re publishing this in print, digital format and on our web site. Happy reading, wherever and however you’re reading this! James Surridge, Publishing Editor, Wholesale Manager mail@wholesalemanager.net DARWIN PRIVATE EQUITY ACQUIRES PLUM BABY LIMITED FOR £10 MILLION Darwin Private Equity (“Darwin”) has completed its third transaction, with the acquisition of the organic baby food business Plum Baby Limited (“Plum”) for £10 million. Plum is a leading premium organic baby food company which Susie Willis. has revolutionised the baby food market. Launched in 2006 by Susie Willis, former chef and mum of three, Plum has pioneered the premium baby food sector in the UK and has witnessed dramatic year on year growth - it is on track to achieve retail turnover of £15 million in 2010. Its award winning range of over 50 products, created with the ethos of ‘real food for babies, not just baby food’, is distributed in most major supermarkets and includes baby food puree pots, purees in pouches, baby cereals, fromage frais, baby biscuits and snacks. The acquisition by Darwin comes at an exciting time in the development of Plum as the business is transitioning from an early stage entrepreneurial operation into a professional consumer branded business. Darwin’s experience of growing UK consumer brands, working alongside talented entrepreneurs, will help the Company continue this transition and transform it into a major player in the UK baby food market whilst at the same time retaining its entrepreneurial roots and flair for innovation. Founder Susie Willis will remain in the business as Creative Director, while CEO Patrick Cairns has decided to leave the business on completion of the deal. He will be replaced as Chief Executive by Paul Kaye. Paul is an experienced manager in the food sector having worked at Dairy Crest, Northern Foods, HJ Heinz UK and Mars Inc. (Masterfoods). He brings a wealth of experience in the branded food sector and his knowledge, support and leadership will be invaluable in driving the business forward over its next phase of growth. The rest of the management team will remain in place. Susie Willis commenting on the sale said: “It was clear from the first meeting that Darwin shared our passion and vision for the business. We are looking forward to working with them to realise the full potential of the business building on the significant contribution that Patrick Cairns and the team have made over the past few years.” Jonathan Kaye, partner of Darwin Private Equity, commented: “Plum is a very strong brand. Susie and the team have done an excellent job to get the business to where it is today. We believe Plum has significant growth potential and we plan to invest heavily in the business to build upon its market position.” In 2007, Plum attracted investment from Venture Capital Trusts, now held by Beringea, Octopus and Foresight. All of these investors will exit on sale to Darwin. Advisers to Plum were Spayne Lindsay LLP. PricewaterhouseCoopers advised Darwin and were also the reporting accountants. SDI REVEALS RECORD EXPORTS Scottish Development drink industry, setting out plans Seafood exports led the way, with International SDI have to grow Scottish food and drink international sales in this sector announced a record increase in Scottish food and drink exports, with international sales reaching an alltime high of £4.06 billion during 2009. This news comes as a huge boost for industry leader ship group Scotland Food and Drink, which recently unveiled a new strategy for the food and exports to £5.1 billion by 2017. The figures, which have been extracted from official HMRC export statistics for 2009, show that interna tional sales of Scottish food products soared by 20% to £934 million, while combined total international sales for Scottish food and drink increased by 6% to £4.06 billion. increasing by 20% to £555 million. This result has been assisted by the burgeoning overseas demand for Scottish salmon, which enjoyed total export sales valued at £285 million fresh, frozen and smoked, thanks to an increasing global appreciation for the product’s PGI status and its premium taste, quality and character. Other notable figures are as follows: THE 14TH GASTRO ALFRESCO • The top three markets for Scottish food and drink were THE NATIONAL CELEBRATION the USA, France and Spain, with total sales to the USA up by 6%. David Smith, interim chief executive of OF ALFRESCO EATING, ENTERTAINING & BBQ! Scottish Development International. • In the drinks category, Scotch The credit crunch had a major impact on consumer attitudes and spending last year, and despite a change of government, the economic uncertainty looks pretty likely to continue this year with the majority once again opting for ‘Staying in, being the new Going Out!’ This year’s 14th Gastro Alfresco event will again encourage us all to follow the Mediterranean lifestyle and enjoy life alfresco ‘at home’! whisky exports grew by 3% in value to £3.13 billion. Continuing success was enjoyed in France +13% in value and the United States +13%, with Brazil +44% supported by strong seafood sales. The strong international demand for Scottish food and drink is partly thanks to a drive on provenance by Scottish manufacturers, which believe the rising demand for gen HIGHLIGHTS and South Africa +7% both uine, original Scottish produce representing significant presents a huge opportunity for the One of the highlights of this years event will again be the Alfresco emerging markets in 2009. food and drink industry. Experience Roadshow visiting 150 Tesco Extras and Sainsbury’s, ASDA & Morrisons Superstores across the country offering sampling • For Scottish food products, Europe was the main destination SDI is working with partner organisations such as Scotland Food of great gastro alfresco food & drink from our sponsors - so make sure with France, Ireland and Spain & Drink, to help companies access listed as the top three export new international markets and equip you visit a store near you soon! markets. Total export sales to them with the skills and expertise You can find out all about what’s going on in this summer of soccer France alone grew by a massive needed to compete at a global level. and sizzling temperatures. Check out the sponsors and supporting 24% in 2009. Commenting, David Smith, retailers, plus, sizzlin’ recipes, tips, advice and more all at the official • Other exports markets which interim chief executive of Scottish website: www.gastro-alfresco.co.uk and turn to page 9 for more details. experienced a significant uplift Development International, said: in food sales include the Netherlands up 41% to £41 million and Germany up by 43% to £56 million supported by strong dairy exports and Russia, up by 24% to £54million, “The combination of sustained growth in existing markets and strong interest in Scottish produce from emerging markets means that our food and drink exports have continued to soar.” CREATING A NEW ROUTE TO THE DAIRY WHOLESALE MARKET Left to right: Dairy Trader Director, Rob Cross, Oakland's Wholesale Account Manager, Lisa Lloyd-Smith and Strategic Development Manager, Pete Vaughan, and Oakland's MD Dean Attwell. Oakland Distribution, a subsidiary of multi temperature supply chain specialist Oakland International, has developed a new scheme in conjunction with The Dairy Trader, unique within the UK, offering an independent route to market for fresh cream, milk and chilled and ambient dairy products to support wholesale catering, and food manufacturing outlets, across the country. A bespoke partnership, the initiative was specifically designed to satisfy the UK industry’s ever growing need for small quantity fresh catering dairy product. Oakland’s MD, Dean Attwell stated: “The scheme allows customers to buy at set inclusive delivered fixed case rates, meaning customers can buy a minimum of 1 case of each product as long as their total order for all products reaches a combined total of 100 cases. “The Dairy Trader has a high degree of industry knowledge and expertise, with an exact understanding of the requirements of independent wholesalers, cash and carrys and food manufacturing, which has allowed us to unlock new opportunities and opening doors in a highly receptive market place.” An additional benefit felt by the scheme has been the extension to Oakland’s geographical reach within mainland UK, including new delivery solutions being offering to existing Oakland customers. Relatively new, the scheme already delivers a number of supplemental benefits for existing Oakland customers. Said Dean: “The scheme’s delivery routes and destinations offer existing customers with a fresh opportunity to penetrate new markets for products suitable to the catering or convenience sectors.” Oakland’s reputation and expertise at offering innovative solutions, produced a distribution model set up to offer competitive prices at an extremely low distribution margin, enabling customers to order a fraction of the minimum order stipulations that they would normally be required to meet if dealing directly with multiple different niche suppliers. Commenting on the new scheme, The Dairy Trader’s Director, Rob Cross, stated: “The Dairy Trader is a unique, independent consolidation service set up to supply wholesale, cash and carry and food manufacturers with catering products across the dairy range. A bespoke service, it is the only dairy consolidation scheme to offer fresh cream and milk to the whole of mainland UK. With the key benefits of the scheme including easy ordering, day 1 for day 3 delivery, avoidance of supplier minimum order restrictions, competitive pricing, and the whole of mainland UK enjoying fair and equitable delivery priority. Our unique service offer is attracting much attention within the marketplace. “The service began on the 1st February 2010 and already feedback from The Dairy Trader customers has been excellent, particularly due to the scheme’s flexibility.” Oakland’s Dairy Trader scheme is targeting approximately 30 scheme customers by the end of the year, which they are well on track to achieve. Oakland International Limited UK: +44 (0) 1527 596 222 Ireland: +353 (0) 1835 4855 Email: sales@oakland-international.com www.oakland-international.com Summer 2010 www.WholesaleManager.co.uk
Page 1: WholesaleManager THE PUBLICATION FO
Page 5 and 6: NEWS WholesaleManager 5 THE BUSINES
Page 8 and 9: 8 WholesaleManager DRINKS NEWS AWAR
Page 10 and 11: 10 WholesaleManager CHRISTMAS PRODU
Page 12 and 13: 12 WholesaleManager GROCERY - FOOD
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Page 16 and 17: 16 WholesaleManager FACTORY SAVED F
Page 18 and 19: 18 WholesaleManager THE WAREHOUSE T
Page 20 and 21: 20 WholesaleManager MARLBORO MARLBO
Page 22 and 23: 22 WholesaleManager MINTEL REPORTS

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