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4 WholesaleManager NEWS BRANSTON BRANSTON APPOINTS NEW R&D MANAGER BRANSTON Ltd has appointed a new research & development (R&D) manager to its team. Dr Apostolos Papadopoulos (known as Tolis for short), has joined the UK’s leading supplier of potatoes where he will support existing development projects and lead new programs of research. Amongst his responsibilities he will monitor external projects and manage field and laboratory trials, as well as develop and register innovative crop improvement products. APPOINTMENT NORBERT DENTRESSANGLE APPOINTS SALES PERSON Norbert Dentressangle has appointed Clare Snaith in the new role of General Manager - Sales, Consumer Electronics and Drinks. Clare (45) joins Norbert Dentressangle from a major parcel carrier where she was responsible for key accounts including Boots, Black & Decker, Camelot, DSGi, Estee Lauder, Hallmark Cards, Mothercare, O2 and Signet Group. R. H. AMAR R. H. AMAR APPOINTS TWO NEW NATIONAL ACCOUNT MANAGERS R. H. Amar & Co Ltd, one of the UK’s leading importers and distributors of fine foods, has appointed two new National Account Managers. Richard Hickford, who has ten years experience in the foodservice sector, joins the company as National Account Manager for Foodservice, having spent four years with Premier Foods and also working in foodservice for McCain foods. Paul Routley joins as National Account Manager with responsibility for Waitrose, Ocado, Musgraves and Costco, he has over twenty years experience in the grocery trade and was most recently with Jenks where he was a Senior National Account Manager. REVOLUTIONARY AIRLINER FROM COLDPACK WINS AWARD Airliner from Coldpack, a pioneering insulating film material that enables cost-effective temperature-controlled transit packaging, has been named best Packaging Solution at the recent Food Processing Awards. Now in their 27th year, the Food Processing Awards are voted for by readers of the magazine, and therefore provide an excellent indication of what food companies consider the best latest developments for their industry. ''We congratulate Coldpack on garnering the most readers' votes in the Packaging Solutions category,” comments David Strydom, editor of Food Processing. “Innovation is crucial in the food and beverage sector, and we believe Coldpack has been rewarded for producing a product that is particularly innovative''. Airliner offers considerably lower weight and waste than existing alternatives of temperature-controlled transit packaging. Its unique patented construction comprises two layers of a special film, which are Airliner from Coldpack is a pioneering insulating film material that enables costeffective temperature-controlled transit packaging. DELIGHT AS OAKLAND INTERNATIONAL SCOOP ENVIRONMENTAL AWARD separated by an aluminised honeycomb structure. This combination of material and design, when filled with air, creates multiple compartments - known as ‘baffles’ - which block calorie transfer to minimise all three types of heat transfer, radiation, convection and conduction. AIRLINER Airliner can maintain products in packs of up to 70 litres either at ambient temperatures, typical product temperatures or at -18 ºC temperatures for frozen products. Contents are protected depending on the thermal fluctuations anticipated during transit; this is usually a 48 hour shipment, but special extended cooling systems are also available to offer protection for up to 120 hours if required. Crucially, the volume of Airliner is primarily made up of the air or gas used to inflate it. This means that the pack can be supplied and stored flat, significantly reducing logistics and warehousing costs compared to rigid foam packaging. In addition, a Pira International life cycle assessment has found that the Airliner has 40% to 50% less impact on the environment than polystyrene. When ready for use, the user simply inflates the Airliner using a variety of inflation devices. Airliner also acts as a cushion to absorb physical impacts during handling; when placed inside a suitable cartonboard box, the overall solution therefore both Aymeric Du Rostu from Coldpack (right) receives the Food Processing award for Best Packaging Solution from Chris Buxton, Chief Executive of the PPMA. preserves and protects the contents throughout transport, a real benefit for food products such as cakes that rely on excellent presentation upon delivery. Its lighter weight also reduces transportation costs and carbon emissions. For certain applications, the Airliner can be re-used. After use, it is easy to deflate for disposal, and unlike many other insulating materials, does not require a specific waste treatment or disposal levies. “This award is a great achievement for Coldpack and we are proud of the recognition and success we have received since launching the Airliner in the UK,” comments Aymeric Du Rostu from Coldpack. Coldpack Laurianne Clement Tel: +33 (0) 1 43 12 99 95 Email: l.clement@coldpack.com TIME TO ENTER “PRODUCT OF THE YEAR” AWARDS Product of the Year is the voice of the people in action; the Britain’s Got Talent for FMCG! If you’re looking to boost sales without just relying on selling on price, the Product of the Year Awards offer a unique brand endorsement opportunity with proven ROI results. The awards are now open for entries so enter now and watch your sales jump! Now in its 7th year, the distinctive red Product of the Year logo is influential in helping consumers identify the best new products on the market, becoming the largest and most representative consumer vote on product innovation in the UK. Research shows Product of the Year is now recognised by over half of UK consumers* and with 44% of consumers more likely to buy goods carrying the logo* it’s the perfect tool to ensure your FMCG product stands out from the crowd. With the tough economic climate continuing to impact consumers’ spending habits, there’s never been a better time to seek the endorsement of over 10,000 consumers and see your product carry the prestigious 2011 Product of the Year logo. Previous winners report a typical increase of 10-15% in sales, with some well exceeding this, such as the 135% YOY increase in sales enjoyed by 2006 Hair Care category winner Herbal Essences**. The Product of the Year awards are free to enter for any product or product line launched within the past 18 months, and if you enter before the 11th June you will receive a 15% early bird discount if your product successfully passes the Jury Day evaluation and is submitted to the research stage to be voted Product of the Year 2011. The strong influence of the award can be seen across a number of marketing campaigns which feature the logo in above and below the line advertising. It is estimated that the logo has been utilised in marketing campaigns with a total spend of over £30million*** and this year Product of the Year will now be contested in 25 countries including the USA, India, Lebanon, Brazil, South Africa, Argentina, Malaysia and Australia. CEO of Product of the Year Management, Mike Nolan, says “The Product of the Year Awards is the only consumer product award that rewards innovation in FMCG and is voted for by consumers. It’s not only a prestigious award, but a proven ROI tool as well. I believe that manufacturers should be rewarded for real product innovation and know that consumers want help to find the ‘genuine article’ - Product of the Year does just that.” Deadline for Early Bird discount entries: 11th June 2010 Final entry deadline: 31st July 2010 Winner announced: 27th January 2011 * TNS survey 2009 ** Source: Procter & Gamble salon brochure, 2008 *** 2007 figure Enter your product direct at: www.productoftheyear.co.uk CHEP TEAMS UP WITH TOP EUROPEAN BOTTLERS TO REDUCE CARBON FOOTPRINT Left to right: Oakland International’s Strategic Development Manager Pete Vaughan, Mary Drinkwater, Chairman of Worcestershire County Council and Oakland’s Quality Assurance Manager, Louise Smith. Redditch-based multi temperature supply chain specialist in warehousing and logistics, Oakland International, is celebrating after winning the Environmental Awards, Worcestershire at this year’s prestigious Herefordshire & Worcestershire Chamber of Commerce Awards held at the West Midland Safari Park. Finalists in the Environmental Award and Excellence in People Development Award, the firm said they were delighted to have won against such strong competition. Oakland International’s MD, Dean Attwell, stated: “What fantastic news for the whole team. Winning the Environmental Awards, Worcestershire, is positive recognition of the hard work and commitment Oakland has made in reducing carbon emissions throughout our supply chain operations and our work in instilling a ‘green’ growth philosophy.” Oakland has introduced a number of recycling schemes placing continual focus on replacing energy rich systems with renewable alternatives, with the firm wholly committed to installing and utilising clean eco-friendly alternatives wherever possible. A major local employer, Oakland has also invested heavily in the company’s Management Development Programme, aimed at identifying managers and supervisors of the future to create a robust and emerging management team qualified to deliver the business well in to the next decade and beyond. A specialist in third party supply chain warehousing and logistics, the firm conducts chilled distribution schemes for Irish, UK and European mainline retailers, servicing many on a daily basis. Oakland International Limited UK: +44 (0) 1527 596 222 Ireland: +353 (0) 1835 4855 Email: sales@oakland-international.com www.oakland-international.com Two leading European bottling firms - Danone Eaux France and Casbega - are working with global pallet leader CHEP to both increase efficiencies and reduce the carbon footprint associated with their respective distribution networks. More than 1,650 truck journeys will no longer be necessary - equivalent to a saving of more than 1,000 tonnes of CO2 per year - following CHEP’s transportation agreement with Danone Eaux France. The world's second largest producer of bottled water, Danone Eaux France uses up to five trains a week to deliver its Evian and Volvic products from plants in Auvergne Province and the French Alps to the Daventry rail terminal in the UK. On the return journey the trains will now be filled with some 460,000 CHEP empty pallets annually which would previously have been transported by truck. A further 240,000 CHEP pallets are being returned under a similar arrangement from the Danone's Hockenheim and Duisbourg logistics centres to Evian in France using the return rail capacity following Danone deliveries to Germany. Pierre-Yves Corbiere, Country General Manager, CHEP France said: "Working with Danone Eaux France is an exciting opportunity. Both CHEP and Danone Eaux France are committed to minimising the impact of our operations on the environment and we estimate that CHEP will be able to transport almost 700,000 pallets per year using these rail services.” In Spain, Casbega, one of the country’s largest Coca-Cola bottling companies and a CHEP customer for a number of years, has a similar focus on reducing its impact on the environment. Casbega’s plant - located near Madrid - occupies a site of 250,000m2 and serves over 68,000 distributors and retailers. It bottles 275 different products and maintains enough stock for 8 to 10 days. Customer orders can be received up to 5pm, with guaranteed next day delivery from 6am. Casbega’s industrial and logistical director, José María Sánchez, said: “To achieve these results consistently we need reliable and committed suppliers like CHEP. The CHEP pallet is far superior to white wood pallet alternatives and allows us to optimise the efficiency of our production operations. Using sub-standard pallets only leads to problems in our highly-automated production facility. “We eliminate waste wherever possible throughout the bottling process. In the specific area of palletisation we minimise the amount of wood used by using CHEP pallets which are continually being recycled through the supply chain.” CHEP Tel: +44 1932 833115 www.chep.com www.WholesaleManager.co.uk Summer 2010
NEWS WholesaleManager 5 THE BUSINESS BOOST OF BREAKFAST Kellogg’s unveils breakfast opportunity for c-store and new perfect cereal fixture Caravan, the charity for the UK grocery and FMCG marketplace is delighted to announce and welcome its new trustee Zameer Choudrey, Group Chief Executive for Bestway Group. This is not the first involvement with the Charity for Zameer, as he was previously Chairman of Caravan’s trading arm, NGBF Trading Ltd. In his new role as a member of the Board of Trustees, he will play an active part in the day-today running, welfare and long-term strategy of Caravan. He brings with him a wealth of experience, which will be invaluable to the charity as it moves forward with its fundraising and development activities within all sectors of the grocery industry. Zameer comments; “Caravan is a premier charity for the grocery industry. Bestway Group has been in Independent retailers are missing out on £11.7 million worth of sales each year because they are failing to see the business opportunity of breakfast. That’s the claim made today by Kellogg’s at its annual trade media briefing held in London. Speaking at the event, Chris McLaughlin, head of specialty accounts at Kellogg’s said: “The fact is convenience is a breakfast battle ground. “When you delve into this and look at cereal shoppers, you can see they present a lucrative opportunity. That’s because cereal shoppers are on a top up mission in convenience and they are crucial to driving up basket size in store as they spend 26 percent - or £3 more - per trip than the average shopper. “What’s more, 88% of convenience store shoppers are looking for cereals they normally buy as part of their main shop at the supermarket” “All this means, breakfast shoppers are an audience retailers can’t afford to ignore.” The convenience sector alone sells more than 150 different types of breakfast cereal in-store in a year, out of a possible choice of 300. Chris says this inevitably leads to confusion amongst retailers about what products they should stock to drive maximum return. In response, Kellogg’s has unveiled its new perfect fixture: a category management KELLOGG’S’ FIVE GOLDEN RULES TO A PROFITABLE CEREAL SECTION: 1. Layout cereals as two categories: adults and kids 2. Lead the fixture with adult cereals - 72 percent of convenience shoppers are looking for an adult cereal 3. Position best sellers at eye-level within the diamond zone hot-spot 4. If you have four shelves or more, double space the three best sellers 5. Use price-marked packs to demonstrate good value to shoppers CARAVAN WELCOMES HIGH PROFILE TRUSTEE the wholesale business for nearly 35 years and it is very rewarding to be able to give something back to the sector, especially in the current economic environment. I am therefore very pleased to be associated with it and look forward to my role as a Trustee on Caravan’s Board.” Gillian Barker, Director General of Caravan says, “This is an exciting time for Caravan with Zameer joining the Board of Trustees. With fresh ideas, valuable knowledge, vast experience and a true dedication to the cause of Caravan and its trustees, 2010 seems set to be a successful and positive year for us.” Further information is available from: Tel. 01252 875925 Email: info@caravan-charity.org.uk www.caravan-charity.org.uk programme designed to help retailers at every step of the chain understand what cereal they need to put on shelf. “Put simply, it’s about giving our retail partners all the information they need to make a profitable decision”, said Chris. “It’s based on extensive research into what shoppers buy in store, the results of which we package to help inform the merchandising decisions of our partners.” According to Kellogg’s, 72 percent of convenience shoppers are looking for adult cereals so its perfect fixture solution recommends retailers allocate 70 percent of space on fixture to adult cereal to maximise sales. When it comes to the choice of what to stock in-store, many convenience and independent retailers are failing to keep up-to-date with the top selling lines. Recently, research organisation SalesOut claimed Special K Red Berries has the third highest average weekly sales in the independent sector, but it is only tenth in terms of total sales. To further help combat this, the concept behind Kellogg’s’ perfect fixture is being taken to cash and carry in the form of bay branding in the cereal section. Branding ensures all products on shelf are clearly ranked so independent retailers can easily purchase the best selling cereals. Multi temperature supply chain specialist in warehousing and logistics, Oakland International, celebrated the first anniversary of its Ireland operation on Thursday 27th May 2010, with UK and Ireland staff joining in a celebration of a sumptuous Irish Day Breakfast Buffet and cake celebration, with all monies raised from the event donated to Our Lady’s Children's Hospital in Crumlin, Ireland. For the cost of a €1 and £1 staff, drivers and Oakland customers enjoyed a selection of breakfast treats including croissants and jam, a selection of fresh fruit and fruit juices as well as a large slice of celebration cake, with every breakfast token bought then entered into a raffle with the first prize of a bottle of well-known Irish cream liqueur won by Oakland Database Administrator Angela Garbett, second prize of four pints of the black stuff known as Irish ‘plain’ won by Hygiene Operative Brian Hughes and the third prize of a box of Irish cream liqueurs won by Purchase Accounts Controller Tina Richards. Said breakfast winner Angela: “Oh wow did I win I thought it was fantastic and what a way of bringing both the UK and Ireland teams together.” Oakland International’s MD, Dean Attwell, commented: “It’s been a good first year for Oakland International Ireland, with an increase in staff as well as service offer. Taking the opportunity to celebrate and thank everyone for CUMBRIAN SEAFOODS APPLAUDED FOR ENERGY SAVINGS Cumbrian Seafoods has received further recognition for its low carbon strategy in the The progressive company was a finalist in the Energy Management category of the awards for measures annual Food Processing to reduce the carbon awards. footprint of its car fleet. Peter Vassallo, MD and Chairman of Cumbrian Seafoods. Foremost among these steps was switching the company car fleet, including the Chairman’s car, to Volkswagen Golf Blue motions, which have a CO22 rating of just 107g/km and achieve an impressive 65 miles to the gallon. This is estimated to save 25,000 kg CO2 per annum. SAVINGS There have also been significant savings in travelling between company sites and to customers through better planning to avoid repeat journeys, car sharing, and avoiding travelling altogether through the equipping of the sites with video conferencing facilities. In total Cumbrian Seafoods has estimated it is saving over 85,000 miles per year. The award is a direct result of the enthusiastic approach to energy saving adopted by Peter Vassallo, MD and Chairman of Cumbrian Seafoods. For over 25 years, Peter has practiced a pioneering approach to responsible and ethical trading, sustainability and efficient low cost manufacturing. “Whether this relates to responsible fishing or carbon emissions, the well being of the environment has always been at the heart of the Cumbrian Seafoods business ethos”, said Mr Vassallo. Trade enquiries: Cumbrian Seafoods Peter Vassallo Tel: 0191 516 1250 Kellogg’s is currently rolling out the perfect fixture in-store and bay branding in cash and carry. “We recognise cereal may not be high on the agenda of many independent retailers. But the facts speak for themselves. Breakfast and cereal shoppers make good business sense. That’s why we’ve invested in initiatives like the perfect fixture so retailers can make the most profitable choice about what to stock in their limited space.” Retailers wanting further information can contact their Kellogg’s field sales representative or call Kellogg’s on 0800 783 6676. all that they’ve done to help us achieve these results is a pleasure, as we couldn’t have done it without you. We have been working hard at building close working relationships with retailers across Ireland who have bought in to the opportunities of extending range, availability and reducing cost by having stock, order consolidation and picking managed through one location where they can also use their own trucks to collect, thus shortening the supply chain. We already have extremely close working relationships with most of the UK retail sector so any Irish producer can tap into these whilst still dealing with a local Irish company as their supply chain partner.” Oakland Ireland General Manager, Richard Hill commented: “Oakland International’s expanding business portfolio continues to deliver significant opportunities within both the UK and Irish retail market; service driven, lower cost, with an enhanced reactive and flexible supply chain solution that appeals to Irish and UK exporters who have previously been put off by the high entry cost and perceived difficulties in order management processes associated with the Irish retail marketplace. Today has been fantastic for celebrating an exciting first year as JEYES JEYES APPOINTS BERNARD DAYMON AS GROUP CHIEF EXEC Household cleaning group Jeyes Group Limited has appointed Bernard Daymon as its new Group Chief Executive Officer. The company behind household names including Bloo and Parozone has moved to strengthen its team to accelerate growth and enhance performance and market share. BT BT EXPEDITE APPOINTS COLES AS DIRECTOR OF CONSULTING FOR SUPPLY CHAIN SOLUTIONS BT Expedite, BT’s multichannel retail specialist division, announces the appointment of Robin Coles as its Director of Consulting for Supply Chain Solutions. He will report to Richard Dodd, chief operating officer at BT Expedite. This is an important new role in BT Expedite which will see Robin provide strategic direction for the company’s supply chain solutions as well as supporting the sales team during the pre-sale process. Robin will lead a team of 5. WYKE FARMS WYKE FARMS UK’S BEST-SELLING FARMHOUSE CHEDDAR BRAND Wyke Farms, the UK’s largest independent cheese producer and milk processor, has revealed the latest brand performance figures from Kantar World Panel KPI Reporting , the world's leading provider of continuous, consumer panels and market research solutions. The data confirms Wyke Farms as the best selling Farmhouse Cheddar brand within the category in the UK. UK AND IRISH TEAMS CELEBRATE OAKLAND IRELAND’S 1ST ANNIVERSARY Oakland’s Quality Assurance Manager Louise Smith celebrates with Andy Sharman, Logistics Operations for Kraft Foods UK Branch. we now turn our attention to an opportunity filled year ahead.” RESPECTED Core to the firm’s offer is assistance for Irish producers who want to deal with UK retailers and with whom Oakland International is already a respected supply chain partner. Following their successful launch in to Ireland, Oakland has continued to attract interest with producers and suppliers seeking to capitalise on the firm’s extensive retail distribution operations and extended supply chain services across Europe. The business continues to enjoy unrivalled lead times whilst delivering significant cost advantages for producers wishing to deal with both UK and Irish retailers direct. Dean Attwell added: “As we begin our second year on a commercial high, we are ready and eager to move ever forward, perpetually investing in new resources and systems to keep us ahead as we continue to expand our team to meet our growing demand. It’s going to be a very busy year ahead for all of us.” Oakland International Limited UK: +44 (0) 1527 596 222 Ireland: +353 (0) 1835 4855 e: sales@oakland-international.com www.oakland-international.com Summer 2010 www.WholesaleManager.co.uk
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