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Overview<br />

Marry<strong>in</strong>g design to content, a fruit juice bottle from<br />

Krones design team<br />

tions properly and looks appeal<strong>in</strong>g. <strong>The</strong> conta<strong>in</strong>er’s shape has<br />

to satisfy the requirements <strong>of</strong> a high-speed l<strong>in</strong>e <strong>in</strong> all respects,<br />

a stipulation that is met (always <strong>in</strong> close consultation with the<br />

client) by the team at Krones Conta<strong>in</strong>er Design. <strong>The</strong> experts at<br />

Krones Plastics Technology marry mach<strong>in</strong>ery know-how and<br />

process eng<strong>in</strong>eer<strong>in</strong>g expertise to creative bottle design ideas.<br />

Because Krones’ pr<strong>in</strong>ciple <strong>of</strong> always th<strong>in</strong>k<strong>in</strong>g holistically also<br />

covers the handl<strong>in</strong>g qualities <strong>of</strong> a conta<strong>in</strong>er <strong>in</strong> a complete bottl<strong>in</strong>g<br />

and packag<strong>in</strong>g l<strong>in</strong>e, and all the way to consumers’ refrigerators.<br />

<strong>The</strong> entire process demands a lot <strong>of</strong> experience and<br />

<strong>in</strong>tuitive know-how from everyone <strong>in</strong>volved.<br />

<strong>The</strong> product development work carried out at Krones is tasked<br />

with comb<strong>in</strong><strong>in</strong>g client’s ideas with technically feasible possibilities<br />

<strong>in</strong> order to create a viable product. Sample bottles are<br />

subjected to a meticulous programme <strong>of</strong> test<strong>in</strong>g <strong>in</strong> the Krones<br />

laboratory which is equipped with state-<strong>of</strong>-the-art <strong>in</strong>struments.<br />

Only when all the stipulations <strong>in</strong>volved have been met can an<br />

approval be <strong>issue</strong>d. Only then is the new conta<strong>in</strong>er ready for<br />

the bottl<strong>in</strong>g l<strong>in</strong>e and the supermarket. Mission accomplished.<br />

http://www.krones.com/en/service/asia_pacific.htm<br />

Sherpac for flexible liquid<br />

packag<strong>in</strong>g<br />

Have you reviewed your structure<br />

This seems a strange question but the answer <strong>in</strong> too many cases<br />

is “no!” With the widespread move to flexible packag<strong>in</strong>g for<br />

liquids to take advantage <strong>of</strong> its many advantages, there is a<br />

general lack <strong>of</strong> understand<strong>in</strong>g <strong>of</strong> the structures that are used <strong>in</strong><br />

<strong>this</strong> packag<strong>in</strong>g. From the outside, one flexible pack looks like<br />

another, however the performance, product protection, usage<br />

applications, and environmental impacts vary considerably.<br />

Modern flexible packag<strong>in</strong>g is made up <strong>of</strong> multi layer lam<strong>in</strong>ates:<br />

the materials used, thicknesses, extrusion or bond<strong>in</strong>g methods<br />

and treatments comb<strong>in</strong>e to make materials that perform very<br />

differently.<br />

Grant Faber, manag<strong>in</strong>g director <strong>of</strong> Sherpac, says, “Our team is<br />

constantly surprised at the ga<strong>in</strong>s companies can make by review<strong>in</strong>g<br />

their packag<strong>in</strong>g options. Too many companies cont<strong>in</strong>ue<br />

to order packag<strong>in</strong>g without review<strong>in</strong>g what could be achieved<br />

by alternative structures.<br />

Packag<strong>in</strong>g technology is advanc<strong>in</strong>g all the time, so order<strong>in</strong>g<br />

what you ordered twelve months ago without review is miss<strong>in</strong>g<br />

the opportunity for significant ga<strong>in</strong>s. Our approach is to<br />

review all the options and present these so that the customer<br />

can understand what can be achieved with the various structure<br />

options available. This is a straightforward process and we help<br />

many companies with their reviews.”<br />

“We can <strong>of</strong>ten reconfigure structures, for no additional cost, to<br />

give a customer wider product application, for example allow a<br />

product to be <strong>in</strong>-pack microwaved where it was not previously<br />

possible, or to extend product shelf life through improved barrier<br />

performance.”<br />

Manufacturers are also urged to use the environmental ga<strong>in</strong>s<br />

available with newer flexible packag<strong>in</strong>g structures. Exist<strong>in</strong>g materials<br />

may conta<strong>in</strong> chlorides which mean the materials should<br />

not be <strong>in</strong>c<strong>in</strong>erated. <strong>New</strong>er, chloride-free materials are now<br />

available.<br />

So the clear message is, “review your structure”. <strong>The</strong>re is much<br />

to be ga<strong>in</strong>ed. Michelle Lamberton is ready to answer your questions.<br />

www.Sherpac.co.nz<br />

April/May 2011<br />

17

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