Nobel Biocare is launching Procera personalized esthetic solutions ...

MEDIA RELEASE
Nobel Biocare is launching Procera ® personalized
esthetic solutions for Straumann ® , 3i ® , Zimmer ® Dental
and Lifecore ® implant systems
Gothenburg, 16 September 2004
Nobel Biocare, the world leader in innovative esthetic dental solutions, is
introducing personalized esthetic Procera ® Abutment Zirconia and
Procera ® Implant Bridge for other implant systems including Straumann ® ,
3i ® , Zimmer ® Dental and Lifecore ® . This new offer and other recently
announced new concepts and solutions will be presented at the major
European dental implant congress EAO (European Academy of
Osseointegration) in Paris that starts today.
Today’s patients often have very high esthetic demands on their dental treatments
driven by social emphasis on esthetics. Patients do not only expect to have their
function restored, they demand beautiful new teeth and request individualized beauty.
However, the long-term esthetic outcome offered by the products of many dental
implant manufacturers is provenly not satisfactory. Thanks to Nobel Biocare’s Procera ®
solutions, implant patients can be given beautiful personalized new teeth with long-term
esthetics.
Procera is a unique industrialized process for individually designed crowns, bridges,
laminates and abutments with more than five million fabricated units and over ten years
experience on the market. The esthetic advantages of Procera have made it possible
for Nobel Biocare to develop NOBELESTHETICS, a complete esthetic solution concept,
suitable for both natural and implant-secured teeth.
So far, the Procera Abutment and Procera Implant Bridge for implant-secured teeth
have been used primarily for Nobel Biocare’s Replace ® Select and Brånemark System ®
brands.
Nobel Biocare is now extending its Procera offer to also include abutments and bridges
for Straumann ® , 3i ® , Zimmer ® Dental and Lifecore ® implants, thereby making it possible
for the users of those systems to provide their patients with the requested excellent
esthetics by using individualized prosthetics. The final esthetic outcome is achieved
with the Procera Crown and the new porcelain NobelRondo.
Procera personalized prosthetics include Procera Abutment Zirconia, the only
completely ceramic abutment in the market, and Procera Abutment Titanium, as well
as the Procera Implant Bridge. The bridge is milled from a solid piece of biocompatible
titanium that has provably the best precision-fit in the market (

predictable, high-precision fit of the bridge significantly facilitates treatment for the
dentist and the dental technician.
The functionality of the Procera implant components is verified in a study performed by
the University of Michigan, USA.
“Nobel Biocare is taking another giant step forward by making its “NOBELESTHETICS”
solutions available for other implant systems. This is in line with our strategy of having
the patients’ need in focus, offering the most tissue-friendly materials as well as
beautiful, individualized new teeth,” says Heliane Canepa, president and CEO of Nobel
Biocare.
Procera personalized prosthetics are precision fabricated through a Procera Network
laboratory. By using a 3-dimensional CAD design, the esthetic part of an implant
restoration can be customized to match the exact requirements of each patient case.
Procera personalized abutments are the fastest growing abutments in the Nobel
Biocare assortment. A new Ceramic Center was recently opened in Stockholm,
Sweden, to support Nobel Biocare’s research, training activities and production of
ceramic dental solutions.
More information about the new Procera personalized prosthetic solutions for other
implant brands, will be available today at 16.30 CET on www.nobelbiocare.com
NOBEL BIOCARE HOLDING AG
For further information please contact:
Suha Demokan, Head of Investor Relations
Tel +41 43 211 53 30, +41 79 430 81 46
e-mail suha.demokan@nobelbiocare.com
Gunilla Ekholtz, Investor Relations Officer
Tel +46 31 81 88 36, +46 708 81 88 36
e-mail gunilla.ekholtz@nobelbiocare.com
Nobel Biocare is a medical devices group and the world leader in innovative esthetic dental
solutions with its brands Brånemark System ® , Replace ® Select, NobelPerfect, NobelDirect
(dental implants), Procera ® (individualized dental prosthetics) and NOBELESTHETICS.
Nobel Biocare is a one-stop shop for restorative esthetic dentistry, offering a wide range of
innovative Crown & Bridge & Implant products, as well as training & education and clinically
documented treatment concepts.
Nobel Biocare has 1 453 employees and in 2003 revenue totaled EUR 334 million. The global
operational headquarters are located in Gothenburg, Sweden, while production takes place at four
production sites in Sweden and the US. Nobel Biocare has its own sales organizations in 28
countries.
The shares of the parent company Nobel Biocare Holding AG are listed on the SWX Swiss
Exchange and on the Stockholm Stock Exchange, Sweden.
www.nobelbiocare.com
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