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PROMO & ACTIVATION SHORTLIST<br />
CAT NO TITLE ADVERTISER PRODUCT ENTRANT / AGENCY COUNTRY<br />
BEST USE OF EXPERIENTIAL MARKETING IN A PROMOTIONAL CAMPAIGN<br />
A01/010 SHARE A COKE COCA-COLA COCA-COLA URBAN SYDNEY AUSTRALIA<br />
A01/020 HOT WHEELS FOR REAL MATTEL HOT WHEELS MISTRESS VENICE USA<br />
A01/025 WIMPY BRAILLE BURGER WIMPY BRAILLE MENU METROPOLITANREPUBLIC JOHANNESBURG SOUTH AFRICA<br />
A01/031 THE SMURF VILLAGE SONY PICTURES RELEASING THE SMURFS 3D MOVIE BUNGALOW25 MADRID SPAIN<br />
A01/039 TIME TRAVELLING AGENCY NESTLÉ SPAIN CAFES LA ESTRELLA LA DESPENSA MADRID SPAIN<br />
A01/043 DUTCH SHARK ALARM FOUNDATION FORTISISLAND PAMPUS MUSEUM ISLE OF PAMPUS OGILVY & MATHER AMSTERDAM THE NETHERLANDS<br />
A01/044 THE LAUNDRY GALLERY SIEMENS ELECTROGERAETE SIEMENS ANTI-VIBRATION WASHING MACHINES SCHOLZ & FRIENDS BERLIN GERMANY<br />
A01/061 SMART EBALL DAIMLER SMART FORTWO ELECTRIC DRIVE BBDO GERMANY DÜSSELDORF GERMANY<br />
A01/063 SERENADE LIVE EVENT HEINEKEN HEINEKEN WIEDEN+KENNEDY AMSTERDAM THE NETHERLANDS<br />
A01/068 YOUR NAME HERE SMITH & WOLLENSKY STEAKHOUSE WALRUS NEW YORK USA<br />
A01/077 SPONGE STREET CLARKS CHINA CLARKS SOFTWEAR SERIES LOWE CHINA SHANGHAI CHINA<br />
A01/079 THE GENEROUS STORE TOMS GRUPPEN ANTHON BERG ROBERT/BOISEN & LIKE-MINDED COPENHAGEN DENMARK<br />
A01/080 WORLD LONGEST PHONECALL TELE2 TELE2 FIXED PRICE SUBSCRIPTION PLAN SMFB OSLO NORWAY<br />
A01/087 KIDS’ KITCHEN ABBA SEAFOOD MIDDAGSKLART (READY-TO-ADD FISH SAUCES) PRIME STOCKHOLM SWEDEN<br />
A01/097 ARIEL FASHION SHOOT P&G ARIEL LIQUID DETERGENT SAATCHI & SAATCHI STOCKHOLM SWEDEN<br />
A01/098 THE GREAT EMBED CANAL + CANAL + RAPP PARIS FRANCE<br />
A01/109 UNDERDOG DAY MARS PETCARE PEDIGREE DOG ADOPTION WHYBIN\TBWA\TEQUILA SYDNEY AUSTRALIA<br />
A01/113 COCA-COLA HAPPINESS MACHINE FOR COUPLES THE COCA-COLA COMPANY COCA-COLA C-SECTION ISTANBUL TURKEY<br />
A01/116 BLEARGH! - HAVE A SUCK AND STICK IT TO THEM FOODSTUFFS PAK’NSAVE DRAFTFCB NEW ZEALAND AUCKLAND NEW ZEALAND<br />
A01/128 SPRITE DUNK INTENSITY METER COCA-COLA NORTH AMERICA SPRITE BBH NEW YORK USA<br />
A01/129 CURIOSISM PINACOTECA DO ESTADO DE SÃO PAULO NEW EXHIBITION OF THE COLLECTION F/NAZCA SAATCHI & SAATCHI SÃO PAULO BRAZIL<br />
A01/138 WHO CARES? SWEDISH ARMED FORCES RECRUITMENT DDB STOCKHOLM SWEDEN<br />
A01/153 THE RETURN OF DICTATOR BEN ALI ENGAGEMENT CITOYEN ENGAGEMENT CITOYEN MEMAC OGILVY LABEL TUNISIA TUNIS TUNISIA<br />
A01/154 BULLY CHOIR OPVOEDINGSLIJN HOTLINE FOR PARENTS DUVAL GUILLAUME MODEM ANTWERP BELGIUM<br />
A01/160 CONCEPT CAR AUTOMOTOR ROAD SAFETY SHALMOR AVNON AMICHAY/Y&R INTERACTIVE TEL AVIV ISRAEL<br />
A01/186 THE UNFINISHED KONZERTHAUS DORTMUND KONZERTHAUS DORTMUND JUNG VON MATT HAMBURG GERMANY<br />
A01/206 NIKE FUELBAND NIKE NIKE FUELBAND @RADICAL.MEDIA NEW YORK USA<br />
A01/211 HAIR FOR HOPE CHULABHORN HOSPITAL CANCER PATIENTS DEPARTMENT THE LEO BURNETT GROUP THAILAND BANGKOK THAILAND<br />
A01/212 REAL FRUIT BOXES CAMP NECTAR JUICE AGE ISOBAR SÃO PAULO BRAZIL<br />
A01/226 IKEA ROTHENBURG IKEA IKEA WIRZ/BBDO ZÜRICH SWITZERLAND<br />
A01/241 INSIGHT SAMSUNG ELECTRONICS SAMSUNG CAMERA CHEIL WORLDWIDE SEOUL SOUTH KOREA<br />
BEST USE OF GUERILLA MARKETING IN A PROMOTIONAL CAMPAIGN<br />
A02/015 THE GREENEST LEAFLET CAMPAIGN IN THE WORLD WWF HUNGARY WWF AKCIO 360 BUDAPEST HUNGARY<br />
A02/024 PRANK CALLS CAMPAIGN 065 RED CROSS RED CROSS SAATCHI & SAATCHI MEXICO MEXICO<br />
A02/066 RIVERS OF LIGHT MINISTRY OF DEFENSE HUMANITARIAN DEMOBILIZATION PROGRAM LOWE-SSP3 BOGOTÁ COLOMBIA<br />
A02/099 THE ALL NEW ACTROS. EVEN CONVINCES MAN & VOLVO. DAIMLER MERCEDES-BENZ ACTROS JUNG VON MATT STUTTGART GERMANY<br />
A02/136 TROJAN SHIRT EXIT DEUTSCHLAND EXIT GERMANY GRABARZ & PARTNER HAMBURG GERMANY<br />
A02/147 SHEEP ALERT VOLKSWAGEN VOLKSWAGEN FATIQUE DETECTION DDB TRIBAL GROUP BERLIN GERMANY<br />
A02/148 BISS BOTTLE-RECRUITMENT BISS MAGAZIN BISS RECRUITMENT DDB TRIBAL GROUP BERLIN GERMANY<br />
A02/157 PIN BALL FORD PARK ASSIST OGILVY FRANCE PARIS FRANCE<br />
A02/160 GREEN PICKS MTV BRASIL MTV BRASIL LODUCCA SÃO PAULO BRAZIL<br />
A02/162 AUDI FAN MESSENGER AUDI AUDI MOTORSPORT / R8 LMS KEMPERTRAUTMANN HAMBURG GERMANY<br />
A02/169 MOM CALLING CARDS AMMAR AMMAR OGILVY & MATHER ARGENTINA BUENOS AIRES ARGENTINA<br />
A02/170 TEDX HAIRDRESSERS TED TED TALKS OGILVY & MATHER ARGENTINA BUENOS AIRES ARGENTINA<br />
A02/172 FIND YOUR ADVENTURE MINI MINI COUPÉ FEL CONCEPTS AMSTERDAM THE NETHERLANDS<br />
A02/178 THE KILLING STAPLER SANCTUARY MAGAZINE MAGAZINE DDB MUDRA GROUP MUMBAI INDIA<br />
A02/179 THE FINISH LINE MEN OLYMPIKUS RUNNINS DM9SUL PORTO ALEGRE BRAZIL<br />
A02/180 RESCUE-DRIVE ORCA CHEVROLET CHEVROLET COBALT MONUMENTA BRASÍLIA BRAZIL<br />
A02/181 MAGIC SHOWER ROOMS UNILEVER SINGAPORE MAGIC SPELL SOAP JWT SINGAPORE SINGAPORE<br />
A02/199 BIG BONE DINOSAUR MUSEUM SENCKENBERG MUSEUM SAATCHI & SAATCHI FRANKFURT GERMANY<br />
A02/207 KARAOKE BREATHALYZER BAR AURORA & BOTECO FERRAZ CHAIN OF BARS OGILVY BRASIL SÃO PAULO BRAZIL<br />
A02/213 THE WINE THAT SOLD BEER DB BREWERIES EXPORT DRY COLENSO BBDO AUCKLAND NEW ZEALAND<br />
A02/214 SORRY ABOUT THE TWIGS, FOLKS DB BREWERIES MONTEITH’S CRUSHED CIDER COLENSO BBDO AUCKLAND NEW ZEALAND<br />
A02/227 THE INVISIBLE DRIVE DAIMLER MERCEDES-BENZ F-CELL JUNG VON MATT HAMBURG GERMANY<br />
BEST USE OF AMBIENT IN A PROMOTIONAL CAMPAIGN<br />
A03/023 PFIZER: THE TARMY PFIZER PFIZER CHAMPIX ONE GREEN BEAN SYDNEY AUSTRALIA<br />
A03/032 KAUKO REMOTELY CONTROLLED DESIGN CAFÉ WORLD DESIGN CAPITAL HELSINKI 2012 DESIGN CAFÉ HASAN & PARTNERS HELSINKI FINLAND<br />
A03/053 VW QR LOAD VOLKSWAGEN VOLKSWAGEN CRAFTER DDB MEXICO MEXICO CITY MEXICO<br />
A03/065 EMPTY CARTS LATET MEALS FOR HOLIDAY FUNDRAISER SHALMOR AVNON AMICHAY/Y&R INTERACTIVE TEL AVIV ISRAEL<br />
A03/070 THERE’S A PLACE FOR GOOD ENGINEERS. TOYOTA GERMANY RECRUITMENT/HUMAN RESSOURCES SAATCHI & SAATCHI DÜSSELDORF GERMANY<br />
A03/071 CONTROL TOYS SBT BROADCAST TELEVISION SUPER NANNY TV REALITY SHOW PUBLICIS BRASIL SÃO PAULO BRAZIL<br />
A03/086 HERE BALLOON S-OIL S-OIL CHEIL WORLDWIDE SEOUL SOUTH KOREA<br />
A03/094 THE POWER OF A COIN BISCHOEFLICHES HILFSWERK MISEREOR CHARITY KOLLE REBBE HAMBURG GERMANY<br />
A03/095 NEED SPACE IMMOWELT IMMOWELT.DE KOLLE REBBE HAMBURG GERMANY<br />
A03/097 THE WALKING DEAD TEAR OFF POSTER FOX CRIME NORWAY THE WALKING DEAD - SEASON 2 FRANK. OSLO NORWAY<br />
A03/099 SPRITE SHOWER THE COCA-COLA COMPANY SPRITE OGILVY BRASIL SÃO PAULO BRAZIL<br />
A03/102 MOVING DAY IKEA IKEA LEO BURNETT TORONTO CANADA<br />
BEST USE OF SHOPPER MARKETING IN A PROMOTIONAL CAMPAIGN<br />
A04/033 ARIEL CHEERS FOR YOU. PROJECT P&G ARIEL LAUNDRY DETERGENT TBWA HAKUHODO TOKYO JAPAN<br />
A04/036 THE WORLD´S FASTEST PURCHASE PUMA PUMA FAAS CIRCUS DF MEXICO CITY MEXICO<br />
A04/047 THE WINE THAT SOLD BEER DB BREWERIES EXPORT DRY COLENSO BBDO AUCKLAND NEW ZEALAND<br />
A04/051 GREAT AMERICAN TRY-ON KIMBERLY CLARK DEPEND OGILVY NEW YORK USA<br />
SUNDAY, JUNE 17,2012
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