DailyLions2012-1.pdf

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NEWS
TURN FROM PAGE 1 f President Bill Clinton
presents a session looking at
how advertising can help build a
better world. Grupo ABC invited
Clinton to the Lions to mark the
company’s 10th anniversary. The
seminar is in the Grand Auditorium,
but will also be streamed
live to the Debussy.
Also on Thursday, writer, philosopher,
TV presenter and entrepreneur
Alain de Botton presents the
2012 Ogilvy & Inspire seminar.
This year the seminar returns to
grapple with another examination
of inspiration, “the single most
elusive — and essential — aspect
of our creative lives”.
Music legend Smokey Robinson
is the guest for Thursday's Crispin
Porter + Bogusky's seminar
Extreme Interaction And Instant
Accessibility, with Andrew Keller
and David Clark of CP+B, creator
of the 4664 HIV/AIDS initiative
for President Mandela.
Another Thursday highlight is the
appearance of Viacom president
and CEO Philippe Dauman alongside
MTV president Stephen Friedman,
director/producer Jon Chu
and singer and actress Selena
Gomez, as they look at how best
to deliver what the Millennial Generation
— anyone born between
1980-2000 — wants and needs
from its media.
In 30 Years Of Creative Chaos on
Friday, Dan Wieden is joined by
Sir John Hegarty for a frank discussion
about creativity. Wieden
and Hegarty, two of the industry’s
most celebrated names,
founded their agencies within days
of each other 30 years ago.
Next Sir Martin Sorrell of WPP
will be joined by Brazilian footballer
Ronaldo and Lord Sebast-
CANNES 2012: A
RECORD BREAKER
SOME 34,301 entries from 87 countries
have been submitted to the 59th Cannes
Lions International Festival of Creativity,
representing an increase of over 19% on
last year, the largest number the
Festival has ever received. As a result of
the increase in the number of entries,
more jury members have been appointed
this year.
SUNDAY, JUNE 17,2012
ian Coe for The Cannes Debate:
Marketing And The Media —
Three Big Challenges. The trio
will discuss how major sports
events can drive innovation and
adoption of new media technologies,
from colour television to
tablets and smart phones. They
will also look at how London 2012
can reach young people and
inspire them to choose sport.
Later the same day Grey's Music
Seminar features Deborah Harry,
one of popular music’s most
enduring icons. Best known as
the lead singer of Blondie — which
has sold 40 million albums — Harry
will be introduced by Jim
Heekin, Grey Group CEO, and
interviewed by Tim Mellors, Grey’s
worldwide chief creative.
One of many representatives of
the client community in Cannes
this year, Stefan Olander of Nike
will be joined by RG/A’s Bob
Greenberg at Wednesday's Building
a New Ecosystem for Consumer
Experience. The duo will
explain how Nike continues to revolutionise
technology in sport to
inspire and enable every athlete
to do better.^
GSP: HE’S A BRAND
fCANADIAN athlete Georges
St-Pierre is both a mixed martial arts
UFC champ, and a celebrity whose
brand has transcended his sport
thanks to the astute use of social
media. Everything he does is an
opportunity to build his fan base and
gather more likes. As such, this
superstar athlete has much in
common with many consumer
brands today. At the Globe And Mail
conference today at 15.30 in the
Debussy, St-Pierre and the Montrealbased
Sid Lee team will be
demonstrating how to build and
maintain a social persona with
maximum impact — and minimal
damage.