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PROMO & ACTIVATION SHORTLIST 11<br />
CAT NO TITLE ADVERTISER PRODUCT ENTRANT / AGENCY COUNTRY<br />
BEST NEW PRODUCT LAUNCH/RE-LAUNCH OR MULTI-PRODUCT PROMOTION AT RETAIL<br />
A05/014 HEMA MEGA PUSH-UP BRA HEMA MEGA PUSH-UP BRA DOOM & DICKSON AMSTERDAM THE NETHERLANDS<br />
A05/033 PUSH TO ADD DRAMA TNT TURNER BROADCASTING SYSTEM TV CHANNEL DUVAL GUILLAUME MODEM ANTWERP BELGIUM<br />
A05/034 90 MINUTE CARD CLUB EMELEC 90 MINUTES CARD MARURI GREY GUAYAQUIL ECUADOR<br />
A05/037 DOUBLE BALL COCA-COLA COLOMBIA POWERADE ION4 OGILVY & MATHER COLOMBIA BOGOTÁ COLOMBIA<br />
A05/043 CHEVY SONIC LAUNCH CHEVROLET CHEVROLET SONIC GOODBY SILVERSTEIN & PARTNERS SAN FRANCISCO USA<br />
A05/064 BELIEVE LION NATHAN STEINLAGER DDB GROUP NEW ZEALAND AUCKLAND NEW ZEALAND<br />
BEST TEMPORARY IN-STORE DISPLAYS IN A PROMOTIONAL CAMPAIGN<br />
A06/006 LEGO BUILDERS OF SOUND LEGO LEGO SERVICEPLAN MUNICH GERMANY<br />
A06/028 GLAM SHELF UNILEVER SUAVE SHAMPOO OGILVY & MATHER ARGENTINA BUENOS AIRES ARGENTINA<br />
A06/031 FASHION LIKE C&A C&A DDB BRASIL SÃO PAULO BRAZIL<br />
A06/032 FANTASY PHOTO BOOTH FABER-CASTELL MANGA PENS RANGE OGILVY & MATHER SINGAPORE SINGAPORE<br />
BEST USE OF BROADCAST IN A PROMOTIONAL CAMPAIGN<br />
A07/031 THE ABSOLUTE PITCH HMTM HANNOVER ACADAMY OF MUSIC, THEATRE AND MEDIA OGILVY GERMANY FRANKFURT GERMANY<br />
A07/040 KETNET MOVES VRT KETNET TELEVISION CHANNEL BOONDOGGLE LEUVEN BELGIUM<br />
A07/048 DONATION GLASSES MARS 0 COLENSO BBDO AUCKLAND NEW ZEALAND<br />
A07/051 INTEGRATION DAY COORDOWN ONLUS WORLD DOWN SYNDROME DAY SAATCHI & SAATCHI MILAN ITALY<br />
A07/053 BHF - VINNIE THE BRITISH HEART FOUNDATION CHARITY GREY LONDON UNITED KINGDOM<br />
BEST USE OF PRINT OR STANDARD OUTDOOR IN A PROMOTIONAL CAMPAIGN<br />
A08/001 DECLARE LALAPORT MANAGEMENT LAZONA KAWASAKI PLAZA CHARITY DENTSU TEC TOKYO / DENTSU EAST JAPAN TOKYO JAPAN<br />
A08/023 MOBILE MEDIC AUSTRALIAN DEFENCE FORCE DEFENCE UNIVERSITIES SPONSORSHIP GEORGE PATTERSON Y&R MELBOURNE AUSTRALIA<br />
A08/050 I WILL WORK FOR FREE PARALIFE FOUNDATION DISABILITY UNEMPLOYMENT AWARENESS PUBLICIS MEXICO MEXICO<br />
BEST USE OF GAMES<br />
A09/007 STEAL BANKSY ART SERIES HOTELS HOTEL PROMOTION NAKED COMMUNICATIONS SYDNEY AUSTRALIA<br />
A09/029 THE NIGHTJAR WRIGLEYS 5 GUM ABBOTT MEAD VICKERS BBDO LONDON UNITED KINGDOM<br />
A09/044 PROJECT IMAGIN8ION CANON USA DIGITAL SLR CAMERAS GREY NEW YORK USA<br />
A09/045 SWEBUS JACKPOT SWEBUS LONG DISTANCE BUS ÅKESTAM HOLST STOCKHOLM SWEDEN<br />
BEST SPONSORSHIP OR PARTNERSHIP CAMPAIGNS<br />
A10/015 TODAY’S YOUTH FOR YESTERDAY’S YOUTH KBC BANK KBC BANK TBWA\BRUSSELS BELGIUM<br />
A10/023 MERRY PAYCHECK DNB - THE NORWEGIAN BANK BANK TRY/APT ADVERTISING AGENCY OSLO NORWAY<br />
A10/043 THE CLAPPING GLOVE HAACHT BREWERY PRIMUS BOONDOGGLE LEUVEN BELGIUM<br />
A10/046 MOTOROLA URBAN ART MOTOROLA ARGENTINA MOTOROLA HUMAN (B-SIDE SA) BUENOS AIRES ARGENTINA<br />
A10/073 BELIEVE LION NATHAN STEINLAGER DDB GROUP NEW ZEALAND AUCKLAND NEW ZEALAND<br />
A10/075 SPONSOR THE WHITE HOUSE RECKITT BENCKISER VANISH NAPISAN CRYSTAL WHITE EURO RSCG AUSTRALIA SYDNEY AUSTRALIA<br />
A10/076 ECO SPORT RUNNER X FORD ECOSPORT JWT ARGENTINA BUENOS AIRES ARGENTINA<br />
A10/079 THE OFFICIAL SPONSORSHIP OF THE AZERBAIJANI OLYMPIC WRESTLERS P&G FEBREZE GREY NEW YORK USA<br />
BEST ONLINE ADVERTISING IN A PROMOTIONAL CAMPAIGN<br />
A11/011 THE SMALLEST IKEA STORE IN THE WORLD IKEA IKEA MEMAC OGILVY & MATHER DUBAI / OGILVY & MATHER FRANKFURT UAE<br />
A11/014 1 CLICK 1 SMILE FOR TOHOKU CHILDREN KIRIN BEVERAGE COMPANY GOGO TEA DENTSU TOKYO JAPAN<br />
A11/023 THE HOME SHOWROOM IKEA TIDAFORS SOFA SMFB OSLO NORWAY<br />
A11/027 MICROSOFT, BRITT’S TELEPHONE MICROSOFT WINDOWS 7.5 FOR SMARTPHONES KUMPANY AMSTERDAM THE NETHERLANDS<br />
A11/031 DISCOUNT UFFE SCANDINAVIAN AIRLINES SAS.DK DIALOGUE PEOPLE/NETPEOPLE DENMARK DENMARK<br />
A11/034 BLUEMOTION ROULETTE VOLKSWAGEN GOLF BLUEMOTION TRY/APT ADVERTISING AGENCY OSLO NORWAY<br />
A11/036 HOUSEHUNTER TEST-DRIVE ARABIAN AUTOMOBILES NISSAN TBWA\RAAD DUBAI UAE<br />
A11/051 TYPE FOR TYPE EDDING INTERNATIONAL EDDING KEMPERTRAUTMANN HAMBURG / SHIFT HAMBURG GERMANY<br />
A11/079 LE CLUB PERRIER NESTLÉ WATERS PERRIER OGILVY FRANCE PARIS FRANCE<br />
A11/094 NEXT GAMES NESTLÉ PRODUCTS MILO CANS OGILVY MALAYSIA KUALA LUMPUR MALAYSIA<br />
A11/102 HUNTER AND BEAR’S 2012 BIRTHDAY PARTY TIPP-EX BIC GROUP WHITEOUT POCKET MOUSE BUZZMAN PARIS FRANCE<br />
BEST USE OF OTHER DIGITAL MEDIA IN A PROMOTIONAL CAMPAIGN<br />
A12/009 KEY TO VIANO MERCEDES-BENZ MERCEDES-BENZ VIANO LUKAS LINDEMANN ROSINSKI HAMBURG GERMANY<br />
A12/016 THE GREEN BOX PROJECT ANHEUSER-BUSCH INBEV BECK’S MOTHER LONDON UNITED KINGDOM<br />
A12/031 TATTOO ADMISSION VARMA SAILOR JERRY RUM DRAFTFCB SPAIN MADRID SPAIN<br />
A12/040 CHOK! CHOK! CHOK! COCA-COLA CHINA COCA-COLA MCCANN WORLDGROUP HONG KONG / UM HONG KONG HONG KONG<br />
A12/045 VIRTUAL DINNER TABLE SAN FERNANDO SAN FERNANDO POULTRY CIRCUS LIMA PERU<br />
A12/047 GOLF STORY GAME VOLKSWAGEN VW GOLF DDB GROUP BELGIUM BRUSSELS BELGIUM<br />
A12/052 VIP FRIDGE MAGNET RED TOMATO PIZZA RESTAURANT TBWA\RAAD DUBAI UAE<br />
A12/062 ANYWAKE LUFTHANSA AIR TRAVEL DDB STOCKHOLM SWEDEN<br />
A12/064 MISSING ADD-ON INITIATIVE VERMISSTE KINDER GERMANY WILL FIND YOU KEMPERTRAUTMANN HAMBURG GERMANY<br />
A12/073 MOBILE MEDIC AUSTRALIAN DEFENCE FORCE DEFENCE UNIVERSITIES SPONSORSHIP GEORGE PATTERSON Y&R MELBOURNE AUSTRALIA<br />
A12/102 SUNNY SALE EMART EMART CHEIL WORLDWIDE SEOUL SOUTH KOREA<br />
BEST USE OF SOCIAL MEDIA MARKETING IN A PROMOTIONAL CAMPAIGN<br />
A13/004 BOOK BURNING PARTY TROY PUBLIC LIBRARY TROY PUBLIC LIBRARY LEO BURNETT DETROIT USA<br />
A13/028 A LIVE PLAY ON FACEBOOK MAXIM GORKI THEATRE BERLIN EFFI BRIEST 2.0 JUNG VON MATT HAMBURG GERMANY<br />
A13/030 THE WAY I SEE IT – ALAN SUGAR HARDBACK CAMPAIGN PAN MACMILLAN & LORD SUGAR BOOK GUIDED COLLECTIVE LONDON UNITED KINGDOM<br />
A13/042 FAN THE FLAME MINI BELUX MINI TBWA\BRUSSELS BELGIUM<br />
A13/048 LG THIEF LG ELECTRONICS BENELUX OLED TELEVISION Y&R NOT JUST FILM AMSTERDAM THE NETHERLANDS<br />
A13/065 THE MUSEUM OF ME INTEL INTEL CORE I5 PROCESSOR PROJECTOR TOKYO JAPAN<br />
A13/077 THE BEAUTY OF A SECOND MONTBLANC INTERNATIONAL NICOLAS RIEUSSEC CHRONOGRAPH LEO BURNETT MILAN ITALY<br />
A13/079 OBERMUTTEN - A LITTLE VILLAGE GOES GLOBAL GRAUBUENDEN FERIEN GRAUBUENDEN FERIEN JUNG VON MATT/LIMMAT ZÜRICH SWITZERLAND<br />
A13/082 SOUNDTRACK SWEDEN TELIA SONERA SVERIGE MOBILITY DDB STOCKHOLM SWEDEN<br />
A13/084 SMALL BUSINESS GETS AN OFFICIAL DAY AMERICAN EXPRESS AMERICAN EXPRESS CRISPIN PORTER + BOGUSKY BOULDER / DIGITAS BOULDER USA<br />
SUNDAY, JUNE 17,2012
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