LIVE! TODAY TODAY AT THE DEBUSSY DEBUSSY GEORGES ST-PIERRE MMA WELTERWEIGHT CHAMPION DISCOVER HOW SOCIAL MEDIA HELPED TURN A FEARED FIGHTER INTO ONE OF THE WORLD’S MOST LOVED POP CULTURE ICONS. CREATING A SUPER-HUMAN BRAND 15:30 PM DEBUSSY THEATRE SUNDAY, JUNE 17TH
TODAY’S SEMINARS LIONS 2012 DAILY NEWS PUBLISHED BY BOUTIQUE EDITIONS - WWW.LIONSDAILYNEWS.COM SUNDAY, JUNE 17, 2012 11.30 GOVIRAL: ENGAGING GENERATION SOCIAL The next mass medium could be called social mixed media. It consists of all previous media in one, mixed in new and increasingly amazing ways. While the big screen might still be in the living room, under the surface social media is boiling and it is the GenY digital natives who are driving change 12.30 CHINA ADVERTISING ASSOCIATION PRESENTS GROUPM & RENREN: NAVIGATING THE BIGGEST LAND-GRAB IN ADVERTISING HISTORY With over half a billion internet users and nearly 400 million going online with their phones, China is poised to become a vast social and mobile market 13.30 ZENITHOPTIMEDIA: LIVE INFORMATION IS BEAUTIFUL In the world of “big” data, broadcasters, publishers and marketers are using powerful tools such as “infographics” and other forms of data visualisation to make sense of the noise 14.30 TEXTAPPEAL: CULTURE SHOCKS: PORN, YOUTH AND BRANDS When we discuss the impact of technology on human behaviour, we never discuss the biggest impact of them all: today the mass consumption of online sexual stimulae has provoked fundamental changes in the behaviours and perceptions of youth around the world 15.30 GLOBE AND MAIL: GSP@CANNES - TURNING A FIGHTER INTO A BRAND Canadian athlete Georges St- Pierre is also a brand. Social media plays a key role in building, shaping and maintaining this status, with every action an opportunity to be leveraged for building fans and garnering likes 16.30 THENETWORKONE: THE INDEPENDENT AGENCY SHOWCASE Julian Boulding, founder of thenetworkone and publisher of The World’s leading Independent Agencies, introduces the annual Cannes Lions Independent Agency Showcase. The seminar features inspiring work and challenging views from some of the leading independent agencies in the world today. 17.30 PARTY: TECHNOLOGY. STORY. MARKET. The human brain recognises the world primarily through the use of story. Let us consider for a moment respected brands such as Nike, Sony, and Coca-Cola: behind a good brand, there is always a great story ALL SEMINARS ARE IN THE DEBUSSY UNLESS INDICATED Ronaldo Lions welcomes top names as Festival numbers boom AGAINST a background of entries into the Cannes Lions competitions climbing nearly 20% year-on-year across the Festival's 15 different categories, this year’s seminar speakers again include globally famous names, major clients, industry legends and frontline thinkers. The Festival welcomes more than 11,000 registered delegates who will enjoy 54 seminars across seven days. Highlights include the appearance of gymnast Nadia Comaneci on Monday at the Visa/TBWA Right Approach, Right Message, Right Time debate. Comaneci will discuss Visa’s engagement with the Olympics with TBWA/ Chiat/Day’s Patrick O’Neill, Timo Lumme of ICO Televi- TOM ESLINGER, digital creative director of Saatchi & Saatchi Worldwide, and inaugural Mobile Lions Jury President, is “delighted” by the agency response to the launching of a new category that he was instrumental in putting together. “Last year I suggested to Festival chairman Terry Savage and CEO Phil Thomas that President Clinton Debbie Harry Dan Wieden sion & Marketing Services, and Visa’s Antonio Lucio. Also on Monday Arianna Huffington and Roy Sekoff, Huffington Post's founding editor share insights into the seismic shift from presentation to participation. Actor Omar Epps, who plays Dr Eric Foreman in global TV hit House, joins SapientNitro on Monday to explore how celebrities leverage cuttingedge marketing techniques and lead in the adoption of new platforms such as Pinterest, Instagram or Beeyoo. On Wednesday at The Guardian session Redrawing Boundaries: Pushing The Limits Of Creativity, prizewinning architect Zaha Hadid discusses her work and the challenges facing architec- ture and urbanism. Another Wednesday highlight sees actor/director Forest Whitaker debating the democratisation of content with David Alberts of crowdsourcing agency MOFILM, and Brian Message, co-manager of Radiohead. Also on Wednesday, producer/DJ/musician Mark Ronson joins GreenLight’s Nick Davidge and Tom Pettus of Innocean in RE:GENERA- TION Music Project: The Evolution of Brands and Artists in the Creative Process, to discuss how to appeal to the creative class by challenging DJs and producers to generate new content, while opening up the process to cameras and collaboration. On Thursday TURN TO PAGE 4 f Mobile competition grows fast there should be a Mobile category, and two months later I was working with them to formulate the sub-categories,” Eslinger said. “There had been growing pockets of mobile campaigns across lots of categories, and now we have 950 entries in the first year — which is more than any of us expected.” One Tom Eslinger thorny aspect of TURN TO PAGE 4 Avi Savar f INSIDE BOX ‘PROUD MOMENT’ FOR AVI SAVAR AVI SAVAR, founder and CCO of Big Fuel and the president of the inaugural Branded Content & Entertainment Lion category, said that the introduction of this new award is a milestone for the advertising industry. “This is a proud and humbling moment for me,” he added. “In 2004 I began a journey based on the belief that marketers can effectively use content, rather than advertising, to drive their business mandates forward. It’s a model that leads with people stories, rather than product stories, to engage audiences instead of disrupting consumers.” According to Savar, the world is a very different place than it was just a few years ago. “We've witnessed a dramatic shift across media, entertainment, advertising, marketing and technology,” he said. “A shift that has given audiences complete control of what experiences, programmes and brands they invite into their lives, and I am so proud to have been a part of this shift. Our mission is to turn brands into publishers.”But the shift is not finished yet. “We have merely scratched the surface — as media and technology continue to converge we will see more changes, new opportunities and additional challenges. This is why the establishment of the Branded Content and Entertainment category at Cannes is so meaningful. It solidifies the need for our industry to embrace and reward new ways of thinking, creating and delivering brand messages.” FESTIVAL NEWS P1 -5 DIRECT SHORTLIST P6 PROMO & ACTIVATION SHORTLIST P10 FEATURE: MOBILE P16 FEATURE:BRANDED CONTENT P19
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