1IFjBuQ

The Highlights
Memorable Quotes
“We have grown by five times in the
last four years – head count as well
as cities.”
Dara Akbarian, Chief Financial
Officer, Omnicom – APIMA
“Since 2012, India’s economy has
begun to stabilise and since
14 May 2014 there has been a
recovery in the economy. India will
embark on the East Asian model where
economic policy is driven by urbanisation
with a focus on industrialisation and
infrastructure building.”
Abhay Laijawala, Managing
Director, Deutsche Bank
“In 2013 mobile internet usage
overtook fixed line internet usage
globally. The global population stands
at 7 billion and there are 6 billion SIM
cards, 5.2 billion mobile phones and
2 billion smart phones. E-Commerce
in India will grow from USD 19 billion
to USD 80 billion.”
D Shivakumar, Chairman &
CEO, PepsiCo
“The 4 Marketing Ps of Kotler (Product,
Price, Promotion and Place) will
continue to be relevant but will need to
be expanded with four more. Viz.,
Purpose, Participation, Privacy and
Partners.”
Geetu Verma, Executive Director,
Hindustan Unilever Ltd.
“Growth in India has been led by
wireless and the customer base has
grown a hundred times between 2002
and 2012. Smart phones are growing
at 100% YOY. For most of the users it
is the only computing device they have
ever used. It is used for messaging,
entertainment, social media, shopping,
navigating, etc.”
Sanjay Kapoor, Chairman,
Micromax Ltd.
“Tata figures among the 50 most
trusted brands in the world. It has been
ranked as the 34th most valuable
brand in the world. The brand
message centres around TATA being
global, trustworthy and a Good
Corporate Citizen.”
Atul Agrawal, Vice-President –
Corporate Affairs, Group Corporate
Communications, Tata Services.
“Gamification is the application of game
design concept and framework to nongame
situations in order to drive user
engagement. It can be used for
brands, human endeavours and work.”
- Mike Cooper
“DNA mapping five years ago cost a
hundred thousand dollars, today it is
$ 4000 and a few years from now it
could be $ 40. Before your doctor can
prescribe even an Advil he will first take
a look at the particular make up of your
body and find out will that medicine
help you or hurt you.” - Lee Smith
“The next 3 billion are largely invisible.
We have little data about the next
3 billion because unorganised retail
makes up most shopping leaving little
data to track purchases. Over 90%
payments happen in cash. Only 2 out
of 5 have bank accounts. There is
virtually no data on these making
personalisation impossible.”
Amiya Pathak, Co-founder & COO,
ZipDial
“Today’s digital user wants an
integrated experience. He wants
content, commerce, community all to
be delivered to him as one experience.
Also today consumers want brands to
manage them across the whole life
cycle.”
Ashish Jhalani, Founder, Indian
School of eBusiness, Etailing India,
MySolitaire.
“We are trying to solve the impact
measurement problem. We are doing
a cross media study across 25 markets
to show efficacy of digital as a brand
building medium over TV and print.”
Rajan Anandan, Managing Director,
Google India.
9