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Global Connect
The Internationalist names Paul
Gunning Agency Innovator for 2014
Petter Gulli, Executive Creative Director
of DDB Oslo, delivered a keynote at
Google Think—a high profile event for
Norwegian advertisers—to an audience
of 150 people. The invitation for the
speaking slot came off the annual
Cannes Lions blog he provides for
Kampanjemagazine.
Digital Business Cards from Alma
The Internationalist, a trusted source for
international best practices in
advertising, marketing and media
selected Paul Gunning, Chief Executive
Officer of DDB Chicago, for its 2014
Agency Innovators list. In addition to
appearing in the INNOVATORS issues
of The Internationalist, Gunning was
invited to attend the Innovators Summit
on 20 November 2014 at Three Times
Square in New York.
Gunning joins renowned agency
executives from all corners of the world
who comprise the annual rankings.
According to The Internationalist, “This
extraordinary group of 31 individuals
from all corners of the globe are
embracing change and making a
difference for their agencies and for
their clients.”
Since 2006, The Internationalist has
honored executives who think about
advertising in new ways, advocate
breakthrough communications, and
champion international brand-building
and best practices that underscore
innovative thinking.
DDB named Unilever’s Agency of
the Year
On 18 September 2014, DDB was
named Agency of the Year at the annual
Unilever Awards Showcase. Of the
15 nominations received, five of those
were shortlisted and converted into
6
wins for Wall’s and Marmite, with strong
runners-up for both Flora ProActive and
Lipton.
DM9DDB named Most Reputable
Agency in Brazil
In a survey conducted by Grupo
Consultores, DM9DDB was identified as
having the Best Global Reputation in
the Brazilian market. Among 350
Brazilian advertisers, the survey took
into consideration the following
10 attributes, in this order: effective
creativity, strategic capacity, production
quality, client service, unique creativity,
quality/price ratio, media services,
digital service, integrated services, and
international services.
DM9DDB was also named Best Agency
in Media Services and Best Client
Service.
Petter Gulli keynotes Google Think
Tossing the traditional paper business
card, Alma Ad Agency designed and
developed a customizable digital
business card for all employees.
A web app for the cards was produced
from scratch so that the agency had full
control of the branding and features on
the cards. This allowed the agency
more flexibility than the standard
versions previously available from
other vendors.
Alma’s iCards include all company
information (i.e., website, social media
platforms, logo and a maps feature) as
well as the employee’s portrait,
individual contact information and links
to their social media. The card can be
sent as an e-mail attachment, text
message, link or through QR code.
The idea is that a paper card is easily
lost, but once a contact is in your
phone, it will stay. Since they’ve started
to use the cards, the agency finds that
the digital cards are a great networking
tool also, since it’s a conversation
starter and provides a more personal
connection with the person that
receives it.