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Amazing People
Vijith Vijayan
championed art through creative
collaborations, and now it decided to
give talented artists a chance to be the
next collaborator and put their own
spin on the iconic bottle.
Thus, the Absolut Bottle Design
Contest was initiated and conducted/
managed by Talent House.
houses vied for this honour as the First
prize consisted of ` 5 lakhs and a free
trip to Sweden, plus of course the
honour that the design would be used
in the product launch.
Absolut is one of the world’s most
iconic brands. For over 30 years,
Absolut has collaborated with the
22 September 2014, the day the
results of the Absolut Bottle Design
contest were announced provided
Vijith Vijayan, an Art Director from the
Bengaluru office ample cause to
celebrate. For he was declared the
1st runner-up in this contest and
awarded a prize of ` 2 lakh!
But, let us start from the beginning.
The liquor firm Pernod Ricard wished
to launch their new Limited Edition
Absolut India bottle. Absolut has long
The challenge was to create an
India-themed design. Distill what is
most loved about India into a fresh,
inventive design that provides a taste of
India. The chosen design would be
printed on the Absolut India bottle.
Thousands of art directors and
designers from agencies and design
creative world and the collection today
comprises more than 800 works from
artists such as Andy Warhol, Francesco
Clemente, Louise Bourgeois,
Rosemarie Trockel, Angus Fairhurst,
Jan Saudek, Béatrice Cussol & Anish
Kapoor.
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