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Best of DDB Worldwide
well-respected artists in the South African art world participated.
Each of the 140 artworks created was displayed at an exclusive
gallery event and then sold in an online auction open to the public.
Art enthusiasts from as far away as the United Kingdom bid on
these exclusive pieces, whereby payment was then made to the
respective artists. The “140 Series” campaign went beyond simply
commemorating 140 years of Scottish heritage. It also increased
brand awareness in one of its core markets and increased
talkability about the campaign, increasing impressions to more
than 3,500 per day.
The Breast Cancer Foundation (BCF) |
Social Awareness Campaign | DDB Group Singapore
The Breast Cancer Foundation (BCF) in Singapore
partnered with DDB Group Singapore to remind women
of the importance of regular breast self-examinations in
the midst of their busy lives. To communicate this, the
agency created prints featuring social media logos with
a twist. Each logo was slightly tweaked to resemble a
hand conducting a breast self-examination, with the
copy urging readers to dedicate time to checking his/her
breasts instead of social media. The campaign was
supported by an online appeal to Facebook, Twitter and
Instagram, urging them to adopt the unique logos during
Breast Cancer Awareness Month.
Chevrolet | Throwing like a Girl | Spike DDB New York
Chevrolet is celebrating Little League World Series pitcher,
Mo’Ne Davis, in a World Series Game 1 spot, created by
Spike DDB New York. Spike Lee directed the new 60-second
commercial, in which Davis narrates by voiceover, along with
a documentary featuring interviews with her family, coaches
and teammates. Chevy found obvious concord between its
Sky Television | Fans before Fame | DDB New Zealand
“baseball and hot dogs” positioning with US consumers and
the brand new bit of Americana represented by Davis, the
13-year-old Philadelphia girl who wowed everyone with her
stellar performance in last summer’s Little League Baseball
World Series. The new 60-second spot began running during
Game 1 and Chevy posted a 16-minute documentary about
her on its website as well. In the spot, Davis says, “I throw 70
miles an hour. That’s throwing like a girl.”
SKY Television wanted Kiwis to see how far some of the
world’s biggest superstars currently appearing on SKY
have come on their own journeys. So, they invited
audiences on a journey into their amazing world of
content every day. Casting tapes of Bruce Lee, Seth
Rogan, and Aaron Paul were featured in an extension of
SKY Television’s “Come with Us” brand campaign from
DDB New Zealand. They offered fascinating glimpses of
these stars before they became famous.Each of the
films combined real footage from original casting tapes
with a brief clip showing them in a key role that went on
to help cement their career. The campaign proved to be
a natural extension to their invitation ‘Come with us’.
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