1IFjBuQ

Future Group | 12 Months Free Shopping Festival |
DDB Mudra West
Diwali is the biggest shopping season in India and, Future Group
brought all their different store formats from Big Bazaar, Food
Bazaar, FBB, Central, Ezone, Home Town, Brand Factory and ‘I am
In’ onto a common platform so that customers could shop at any
Future Group store of their choice, to get never before cash back
and benefits which could be encashed on a monthly basis for the
entire year at any of the Future Group Store. The Teaser films
depicted people abstaining from shopping or not letting others shop
as they preferred to wait till 1 October 2014 when The 12 Months
Free Shopping Festival kicked-off – in order to plunge headfirst into a
shopping binge. The Main films had a roving camera catch people
red-handed with a massive amount of big ticket purchases offering
unconvincing reasons to the camera (in a sing-song) for doing so.
A recurring chorus, however, called their bluff throughout. Towards
the end, the shopping scheme itself was depicted with a unique
Hammer Game device as seen in amusement parks. All this,
set to a peppy tune.
Volkswagen Polo | Power when you need it |
DDB Mudra West
Be it design, performance, safety or overall driving
experience, Volkswagen has delighted India with one
innovative, well-put-together car after another. In the
second installment of the New Polo campaign, DDB
Mudra West used the new Polo’s USP of 1.5L TDI engine
to great use in its proposition: Power, when you need it.
With many refreshing additions on the inside and
outside, the New Polo also has a powerful 1.5L TDI
engine that generates an impressive 90PS horsepower
and 230Nm of torque. This makes it perfect for today’s
get-it-done-yesterday world. The media roll-out
consisted of three sharply executed 30-second TV
commercials, along with a series of tongue-in-cheek
print ads, digital and outdoor implementations.
Sony Max | Deewana Bana De | DDB Mudra West
The thre
demons
zoom th
when yo
Hewlett-Packard | #BendTheRules | RAPP India
India has one of the youngest populations in the world, and keeping
the needs of the millennials in mind, HP offers a range of stylish,
yet productive notebooks, tablets and hybrid devices that will enable
them to go that extra mile. Through the #BendTheRules Digital
campaign, Hewlett-Packard (HP) brought alive the philosophy of
#BendTheRules by showing the new generation how a computer
that literally bends in half can help them bend the rules. Thus inspiring
them to revisit the notion of what’s possible. Too often, brands shy
away from leveraging the potential of digital and use it just because
a large part of their TG is on it. With this campaign, HPL tried to
change that by going digital with something that the millennials
would find interesting. Contrary to the trend, the idea of
#BendTheRules was ignited on digital first and then flamed further
with the TVC featuring Deepika Padukone. On digital, the bend the
rules promise was communicated with a widely sharable video
featuring stand-up comedian Abish Mathew. What was interesting
was how HP leveraged digital and social platforms to engage with
the millennials’ and build conversations further.
Sony Max rolled out the latest version of its ‘Deewana bana de’
campaign which consists of three TVCs. The TVC titled ‘Dhoom’
is set in a village and shows a groom getting impatient as he and
his family travel at a slow pace on a tuk-tuk. he urges the rider to
move faster as it’s his first wedding. This has no effect so one of
the family members starts humming the tune of the title track
from Dhoom and the rest joins in. This inspires the rider and
undergoing a transformation he starts speeding. The film ends
with the rider performing a wheelie. The voice over says ‘Ab khul
ke phailegi deewangi’ (The madness will spread). Since product
Fastrack | Keep Trippin’ | 22feet Tribal Worldwide
Fastrack got trippin' with an interactive video conceptualised by
Almara Films and 22feet Tribal Worldwide. The interactive digital
film that showcased its range of products was a 3-minute
45-second film which was rolled out across social media
platforms on 17 October 2014. The film was later launched
on 15 November 2014 on a microsite that could be viewed
across devices. Here the video viewers could buy Fastrack
goods as well. Viewers were able to pause it with a single click,
receive details on a product they liked and purchase it instantly.
21