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Guts & Glory<br />

Campaign Asia Agency of the Year Awards 2014<br />

Bhardwaj and Kritika Nagpal in Delhi,<br />

Priyanka Agrawal, Navdeep Nijjar,<br />

Ameya Joshi and Daksha Dixit in<br />

Mumbai were adjudged South Asia<br />

Talent Management Person /<br />

Team of the Year. This category<br />

was introduced for the first time this<br />

year and hence the win is significant. <br />

silver again repeating its performance<br />

from the previous year. This makes<br />

it the fifth year in a row that<br />

DDB MudraMax made it to the podium.<br />

On 9 December 2014, Campaign<br />

Asia hosted the South Asia Agency<br />

of the Year awards in Mumbai.<br />

DDB Mudra Group romped home<br />

with a very valuable gold and two<br />

extremely creditable silvers.Rita<br />

Verma and her LLC team consisting<br />

of C Arul in Ahmedabad, Srinivas<br />

Chandar in Bengaluru, Sujata<br />

Another category introduced this year<br />

was South Asia Corporate<br />

Communications Team of the<br />

Year and the team of Neeti Nayak<br />

and Pilloo Mullan bagged the<br />

Runners-up Award for their Internal,<br />

External and Social Media<br />

Communications.<br />

Finally, in the South Asia Specialist<br />

Agency of the Year,<br />

DDB MudraMax brought home a<br />

They have won the gold three times in<br />

a row, in 2010, 2011 and 2012. The<br />

MudraMax team is led by Mandeep<br />

Malhotra, Aneil Deepak and N P<br />

Sathyamurthy.<br />

Campaign Brief Asia’s The Work 2014<br />

Hill Hold Function<br />

Bi-Xenon Headlamps<br />

Automatic Distance Control<br />

This year Campaign Brief Asia had a<br />

total of 392 entries accepted into<br />

The Work 2014 from 142 different top<br />

advertising agencies around the Asia<br />

Pacific region. Now in its 12th year of<br />

publication, The Work is a 400-page,<br />

hard cover publication that features<br />

the very best advertising of the year<br />

from Australia, New Zealand and<br />

Asia. The Work is not about the<br />

number of entries submitted by each<br />

agency - it's about the quality of<br />

those entries. To qualify for entry the<br />

ad or campaign must have already<br />

passed the test and been a finalist or<br />

winner at a creditable local, regional<br />

or international awards show.<br />

DDB Mudra Group had the honour of<br />

having four of their campaigns<br />

featured in The Work 2014.<br />

They were as follows:<br />

• VW Identity<br />

• VW Mood board Rearview<br />

• Tata Tea Push the Pin<br />

• Home Town Customised Furniture<br />

27

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