Rufo v. OJ Simpson - Right Of Publicity
Rufo v. OJ Simpson - Right Of Publicity
Rufo v. OJ Simpson - Right Of Publicity
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Page 53<br />
PAGE 38<br />
86 Cal. App. 4th 573, *624; 2001 Cal. App. LEXIS 41, **106;<br />
103 Cal. Rptr. 2d 492, ***528; 2001 Cal. Daily Op. Service 759<br />
million exceeds even plaintiffs' estimate of his net worth as $ 15.7<br />
million. He<br />
contends that because appellate courts have sometimes reversed punitive<br />
damage<br />
awards exceeding a given fraction of the defendant's net worth, an<br />
award<br />
exceeding net worth is necessarily excessive as a matter of law. n17<br />
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- - - -<br />
n17 <strong>Simpson</strong> cites Michelson v. Hamada (1994) 29 Cal. App. 4th 1566,<br />
1596 (<br />
punitive damages of 28 percent of net worth found excessive), and<br />
Storage<br />
Services v. Oosterbaan (1989) 214 Cal. App. 3d 498, 515-516, 262 Cal.<br />
Rptr. 689<br />
(punitive damages of 33 percent of net worth found excessive). The<br />
other cases<br />
cited by <strong>Simpson</strong> discuss the concept of punitive damages as a<br />
percentage of net<br />
worth but either affirmed the particular verdict or reversed on the<br />
different<br />
ground that the plaintiff had failed to offer requisite evidence of the<br />
defendant's net worth. ( Adams v. Murakami, supra, 54 Cal. 3d 105; Neal<br />
v.<br />
Farmers Ins. Exchange, supra, 21 Cal. 3d 910; Devlin v. Kearny Mesa<br />
AMC/Jeep/Renault, Inc., supra, 155 Cal. App. 3d 381; Washington v.<br />
Farlice,<br />
supra, 1 Cal. App. 4th 766; Kenly v. Ukegawa, supra, 16 Cal. App. 4th<br />
49.)<br />
- - - - - - - - - - - - - - - - -End Footnotes- - - - - - - - - - - - -<br />
- - - -<br />
[**107]<br />
This contention is unpersuasive in the unusual circumstances of this<br />
case.<br />
Although net worth is the most common measure of the defendant's<br />
financial<br />
condition, it is not the only measure for determining whether punitive<br />
damages<br />
are excessive in relation to that condition. ( Adams v. Murakami,<br />
[*625] supra<br />
, 54 Cal. 3d at p. 116, fn. 7; Lara v. Cadag, supra, 13 Cal. App. 4th<br />
1061,<br />
1064-1065 & fn. 3 [net worth is subject to easy manipulation, and blind<br />
adherence to that or any single standard could lead to [***529]<br />
awards that<br />
fail to deter and punish, or deter and punish too much].) Furthermore,<br />
the court<br />
that compiled a list of cases in an attempt to discover a formula for