17.01.2015 Views

Rufo v. OJ Simpson - Right Of Publicity

Rufo v. OJ Simpson - Right Of Publicity

Rufo v. OJ Simpson - Right Of Publicity

SHOW MORE
SHOW LESS

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

Page 53<br />

PAGE 38<br />

86 Cal. App. 4th 573, *624; 2001 Cal. App. LEXIS 41, **106;<br />

103 Cal. Rptr. 2d 492, ***528; 2001 Cal. Daily Op. Service 759<br />

million exceeds even plaintiffs' estimate of his net worth as $ 15.7<br />

million. He<br />

contends that because appellate courts have sometimes reversed punitive<br />

damage<br />

awards exceeding a given fraction of the defendant's net worth, an<br />

award<br />

exceeding net worth is necessarily excessive as a matter of law. n17<br />

- - - - - - - - - - - - - - - - - -Footnotes- - - - - - - - - - - - - -<br />

- - - -<br />

n17 <strong>Simpson</strong> cites Michelson v. Hamada (1994) 29 Cal. App. 4th 1566,<br />

1596 (<br />

punitive damages of 28 percent of net worth found excessive), and<br />

Storage<br />

Services v. Oosterbaan (1989) 214 Cal. App. 3d 498, 515-516, 262 Cal.<br />

Rptr. 689<br />

(punitive damages of 33 percent of net worth found excessive). The<br />

other cases<br />

cited by <strong>Simpson</strong> discuss the concept of punitive damages as a<br />

percentage of net<br />

worth but either affirmed the particular verdict or reversed on the<br />

different<br />

ground that the plaintiff had failed to offer requisite evidence of the<br />

defendant's net worth. ( Adams v. Murakami, supra, 54 Cal. 3d 105; Neal<br />

v.<br />

Farmers Ins. Exchange, supra, 21 Cal. 3d 910; Devlin v. Kearny Mesa<br />

AMC/Jeep/Renault, Inc., supra, 155 Cal. App. 3d 381; Washington v.<br />

Farlice,<br />

supra, 1 Cal. App. 4th 766; Kenly v. Ukegawa, supra, 16 Cal. App. 4th<br />

49.)<br />

- - - - - - - - - - - - - - - - -End Footnotes- - - - - - - - - - - - -<br />

- - - -<br />

[**107]<br />

This contention is unpersuasive in the unusual circumstances of this<br />

case.<br />

Although net worth is the most common measure of the defendant's<br />

financial<br />

condition, it is not the only measure for determining whether punitive<br />

damages<br />

are excessive in relation to that condition. ( Adams v. Murakami,<br />

[*625] supra<br />

, 54 Cal. 3d at p. 116, fn. 7; Lara v. Cadag, supra, 13 Cal. App. 4th<br />

1061,<br />

1064-1065 & fn. 3 [net worth is subject to easy manipulation, and blind<br />

adherence to that or any single standard could lead to [***529]<br />

awards that<br />

fail to deter and punish, or deter and punish too much].) Furthermore,<br />

the court<br />

that compiled a list of cases in an attempt to discover a formula for

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!