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Full corporate governance report 2011 - Straumann

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operational review<br />

<strong>corporate</strong> <strong>governance</strong> 105<br />

• Review and assess the Company’s business franchise<br />

portfolio, its geographic portfolio, reach and channel approach,<br />

and the general validity of its business model<br />

considering competitive dynamics, disruptive technologies<br />

and economic trends<br />

• Review the strategic plan which includes financial and<br />

other medium-term targets and is subsequently submitted<br />

for approval by the Board<br />

• Review the merger, acquisition, licensing and other business<br />

development strategies of the Company.<br />

ASSIGNMENT OF RESPONSIBILITIES<br />

TO THE EXECUTIVE MANAGEMENT BOARD<br />

The Board of Directors has delegated responsibility for the<br />

operational management and sustainable development of<br />

the Company to the CEO and the Executive Management<br />

Board. The CEO is responsible for the overall management<br />

of the <strong>Straumann</strong> Group and its operations. The CFO is<br />

responsible for Finance and Information Technology.<br />

The Heads of the Sales Regions are responsible for the sales<br />

and local marketing activities and performance of the various<br />

country organizations in their respective regions. The<br />

Heads of the Business Units (BUs) have a commercial responsibility<br />

for their businesses, including Product Lifecycle<br />

Management, Research & Development and Marketing<br />

within the respective BU portfolio.<br />

The Board of Directors has not delegated any management<br />

tasks to companies outside the Group.<br />

INFORMATION AND CONTROL MECHANISMS FOR THE BOARD<br />

OF DIRECTORS AND THE EXECUTIVE MANAGEMENT<br />

MANAGEMENT INFORMATION SYSTEM<br />

The Group’s Management Information System encompasses<br />

management, business and financial <strong>report</strong>ing. The information<br />

is provided to the Executive Management Board<br />

once a month and to the Board of Directors summarily on a<br />

monthly basis and in detail on a quarterly basis.<br />

Over the past ten years, <strong>Straumann</strong> has built up a stateof-the-art<br />

SAP enterprise resource planning system,<br />

which now covers 97% of the Group’s business transactions.<br />

The system links all major subsidiary companies<br />

and production sites directly with Group headquarters.<br />

This greatly reduces the potential for error/fraud and enables<br />

the Executive and Senior Management to monitor<br />

local processes and related figures directly in detail and in<br />

real time.<br />

INTERNAL CONTROL SYSTEM (ICS)<br />

The Group’s Internal Control System is a key instrument for<br />

designing business processes, measuring progress towards<br />

financial goals and addressing potential financial issues<br />

before they occur. It also supports the design of business<br />

processes in order to achieve the desired level of control in<br />

terms of efficiency and effectiveness.<br />

The Company’s approach is to ensure that internal controls<br />

are accurate, timely, robust, and receive appropriate management<br />

attention in each respect. To achieve this, dedicated<br />

control templates are used for each business process<br />

to address major risks. The templates are continuously improved<br />

and are being extended to include supporting process<br />

flows. In addition, each entity (sales affiliate, production<br />

site or global function) has a designated, trained<br />

person or team which is ultimately accountable for the assessment<br />

undertaken and the decisions arising from it. A<br />

clear benefit of the Internal Control System has been an enhanced<br />

segregation of duties, an increased control consciousness<br />

and a higher awareness of potential risks and<br />

their consequences.<br />

The ICS program is coordinated by Corporate Internal Audit,<br />

which meets with the external auditors on a regular<br />

basis to discuss the status of IC issues and the status of remediation<br />

of control deficiencies. Internal controls are<br />

evaluated annually by the external auditors and by Internal<br />

Audit according to an agreed program.

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