Auto Advertising - Advertising Standards Canada

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Background Québec’s other obligations: ● Promote observance of the guidelines ● Assess the impact within 2 years ● Report to the Minister of Transport ● Report to the National Assembly
Background on Auto Advertising Issue Interest from the Canadian Council of Deputy Ministers responsible for Transportation and Highway Safety ● Working group on auto advertising is set up p( (CCMTA meeting on May 8, 2008) ● Representatives from various provinces, territories and Transport Canada ● Representatives from the Canadian automobile industry ● Representatives from the advertising industry ● Chaired by Québec
Page 1 and 2: Auto Advertising: A New Model New I
Page 3 and 4: Current advertising framework About
Page 5 and 6: Canadian Code of Advertising Standa
Page 7 and 8: ASC Advisory on Automobile Advertis
Page 9 and 10: Background Québec Road Safety Reco
Page 11: Background Two possible options:
Page 15 and 16: Working group Mandate ● To come t
Page 17 and 18: Working group Meetings From June 18
Page 19 and 20: Additional elements ● Recent surv
Page 21 and 22: Automobile industry’s position
Page 23 and 24: Voluntary MoU Supplemental advertis
Page 25 and 26: Voluntary MoU Supplemental Advertis
Page 27: Voluntary MoU Implementation ● Fo
Page 30: Conclusion ● Excellent openness a

Auto Advertising - Advertising Standards Canada

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