Auto Advertising - Advertising Standards Canada

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Working group Mandate (cont.) ● To propose a method of implementing the guidelines based on a self regulatory process ● To develop a strategy and a plan to encourage motor vehicle manufacturers and distributors, and if possible, other motorized vehicle advertisers, to participate in a self regulatory process and to make a public commitment t to comply with the guidelines
Working group Meetings From June 18, 2008 to present ● 6 meetings ● Many telephone conversations for consultation purposes ● Joint presentation to CCMTA annual meeting on May 11, 2009 ● Participants very cooperative and available for consultation
Page 1 and 2: Auto Advertising: A New Model New I
Page 3 and 4: Current advertising framework About
Page 5 and 6: Canadian Code of Advertising Standa
Page 7 and 8: ASC Advisory on Automobile Advertis
Page 9 and 10: Background Québec Road Safety Reco
Page 11 and 12: Background Two possible options:
Page 13 and 14: Background on Auto Advertising Issu
Page 15: Working group Mandate ● To come t
Page 19 and 20: Additional elements ● Recent surv
Page 21 and 22: Automobile industry’s position
Page 23 and 24: Voluntary MoU Supplemental advertis
Page 25 and 26: Voluntary MoU Supplemental Advertis
Page 27: Voluntary MoU Implementation ● Fo
Page 30: Conclusion ● Excellent openness a

Auto Advertising - Advertising Standards Canada

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