Auto Advertising - Advertising Standards Canada

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Background Québec Road Safety Record ● Starting in 2001, increase in number of deaths and total number of victims ● In 2005, creation of the Québec road safety task force ● In 2006, 50,484 victims, including 721 deaths
Background Québec Road Safety Record In 2007: ● Road Safety Year in Québec ● Task force recommends oversight of automobile advertising ● Québec government adopts legislative provisions concerning this issue
Page 1 and 2: Auto Advertising: A New Model New I
Page 3 and 4: Current advertising framework About
Page 5 and 6: Canadian Code of Advertising Standa
Page 7: ASC Advisory on Automobile Advertis
Page 11 and 12: Background Two possible options:
Page 13 and 14: Background on Auto Advertising Issu
Page 15 and 16: Working group Mandate ● To come t
Page 17 and 18: Working group Meetings From June 18
Page 19 and 20: Additional elements ● Recent surv
Page 21 and 22: Automobile industry’s position
Page 23 and 24: Voluntary MoU Supplemental advertis
Page 25 and 26: Voluntary MoU Supplemental Advertis
Page 27: Voluntary MoU Implementation ● Fo
Page 30: Conclusion ● Excellent openness a

Auto Advertising - Advertising Standards Canada

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