Auto Advertising - Advertising Standards Canada

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Voluntary MoU Supplemental <strong>Advertising</strong> Guidelines ● Does the depiction of racing and rallies, and of other competition environments, taking into consideration the advertisement as a whole including visual (both images and text) and audio messages, convey the impression that production automobiles could be driven like racing or competition automobiles on a public roadway I th d ti t i d i t bil ● Is the advertisement encouraging or endorsing automobile use that is aggressive, violent or injurious toward other road users, or that denigrates or disparages cautious behaviour when using an automobile
Voluntary MoU Implementation ● Formal support from Council of Deputy Ministers (April 2009) ● Memorandum of Understanding signed (May 2009) • CCMTA – AIAMC – CVMA • Letters of commitment t from individual id members of the auto industry • Letters of support from Deputy Ministers of Transport ● ASC agreed to administer voluntary commitments in MoU based on existing framework of Code Interpretation Guidelines
Page 1 and 2: Auto Advertising: A New Model New I
Page 3 and 4: Current advertising framework About
Page 5 and 6: Canadian Code of Advertising Standa
Page 7 and 8: ASC Advisory on Automobile Advertis
Page 9 and 10: Background Québec Road Safety Reco
Page 11 and 12: Background Two possible options:
Page 13 and 14: Background on Auto Advertising Issu
Page 15 and 16: Working group Mandate ● To come t
Page 17 and 18: Working group Meetings From June 18
Page 19 and 20: Additional elements ● Recent surv
Page 21 and 22: Automobile industry’s position
Page 23 and 24: Voluntary MoU Supplemental advertis
Page 25: Voluntary MoU Supplemental Advertis
Page 30: Conclusion ● Excellent openness a

Auto Advertising - Advertising Standards Canada

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