Auto Advertising - Advertising Standards Canada

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Working group Results ● Supplemental guidelines ● Memorandum of Understanding • Details a commitment by all auto manufacturers to national voluntary advertising guidelines that build on existing and accepted structures • Canadian Code of Advertising Standards • Advisory Re Automobile Advertising • Both administered by ASC ● Letter of commitment from auto industry ● Letter of support from Council of DMs
Additional elements ● Recent survey conducted by SAAQ ● Canadian survey (phone) ● April 1 to April 5, 2009 ● 1500 respondents (2.53% margin of error) ● 13 questions
Page 1 and 2: Auto Advertising: A New Model New I
Page 3 and 4: Current advertising framework About
Page 5 and 6: Canadian Code of Advertising Standa
Page 7 and 8: ASC Advisory on Automobile Advertis
Page 9 and 10: Background Québec Road Safety Reco
Page 11 and 12: Background Two possible options:
Page 13 and 14: Background on Auto Advertising Issu
Page 15 and 16: Working group Mandate ● To come t
Page 17: Working group Meetings From June 18
Page 21 and 22: Automobile industry’s position
Page 23 and 24: Voluntary MoU Supplemental advertis
Page 25 and 26: Voluntary MoU Supplemental Advertis
Page 27: Voluntary MoU Implementation ● Fo
Page 30: Conclusion ● Excellent openness a

Auto Advertising - Advertising Standards Canada

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