Auto Advertising - Advertising Standards Canada

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Presentation overview ● Welcome ● ASC’s role in setting and maintaining standards (ASC) ● Issue background & development of Automobile Advertising Working Group (SAAQ) ● Auto industry position and development of supplemental guidelines (AIAMC, CVMA) ● Remarks on behalf of the advertising industry (ACA) ● Future Steps/Conclusion (SAAQ) ● Using the new interpretation guidelines to develop advertising (ASC) ● Questions/Discussion
Current advertising framework About ASC ● National, not-for-profit, industry body committed to ensuring the integrity and viability of advertising in Canada ● Created by the advertising industry in 1957
Page 1: Auto Advertising: A New Model New I
Page 5 and 6: Canadian Code of Advertising Standa
Page 7 and 8: ASC Advisory on Automobile Advertis
Page 9 and 10: Background Québec Road Safety Reco
Page 11 and 12: Background Two possible options:
Page 13 and 14: Background on Auto Advertising Issu
Page 15 and 16: Working group Mandate ● To come t
Page 17 and 18: Working group Meetings From June 18
Page 19 and 20: Additional elements ● Recent surv
Page 21 and 22: Automobile industry’s position
Page 23 and 24: Voluntary MoU Supplemental advertis
Page 25 and 26: Voluntary MoU Supplemental Advertis
Page 27: Voluntary MoU Implementation ● Fo
Page 30: Conclusion ● Excellent openness a

Auto Advertising - Advertising Standards Canada

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